The Azur Selection S.A: insider trades · France · AMF

About The Azur Selection S.A

THE AZUR SELECTION S.A. is a Greek-listed company traded on Euronext Access+ Paris under ISIN GRS528003007 and ticker MLAZR. According to its investor materials and corporate communications, the group positions itself as an investment company with the mindset of a hotel operator, combining real-estate expertise, hands-on hospitality management, and a selective approach to asset allocation. Its core business is centered on the ownership, operation, development, and management of hotels and entertainment establishments, with a footprint historically concentrated in Greece, especially in high-traffic leisure destinations such as the Athenian Riviera, Mykonos, Volos, the Peloponnese, and selected island locations. The company also states that it has interests in the South of France. Its business model blends hotel operations with commercial and property-letting activities, creating a diversified revenue base that includes both hospitality services and rental income. The company follows an asset-enhancement strategy built around carefully selected properties and destination-led demand. Its portfolio includes several boutique and leisure-oriented assets such as Azur Boutique Hotel Vouliagmeni, Azur Suites Glyfada, My Mykonos Boutique Hotel, Livin Mykonos Boutique Hotel, Azur Hotel Volos, and Azur Retreat Meganisi, as well as a shopping center in Mykonos. The company also highlights Mare Terra, a planned 300-room hotel complex in the Peloponnese, as a medium-term growth project. This portfolio indicates a niche positioning in upscale, lifestyle, and leisure hospitality rather than in large-scale mass-market accommodation. Historically, The Azur Selection has developed around the entrepreneurial and operational experience of its founder and chief executive, George Arvanitakis, with growth driven by acquisitions, renovations, and development projects. The group also emphasizes its ability to design, build, and operate assets, supported by a long-standing experience in hospitality and construction. A notable fact is that the Azur Boutique Hotel won recognition at the Greek Hospitality Awards 2020, which strengthens the brand’s positioning in the boutique segment. From a capital markets perspective, the company remains relatively small, with a strategy focused on operational value creation, disciplined investment decisions, and the gradual scaling of its hospitality platform.