Insiders Trades
No insider purchase over the last 90 days. The latest was filed 02 Feb 2026.
Soho House & Co Inc.: what insiders have been doing
This page follows insider dealings at Soho House & Co Inc. as filed with SEC (Form 4), a company from the Retail sector based in Soho, United Kingdom. The group dates from 1995. Over the twelve months to 18 October 2026, the company's managers filed 25 filings, from 15 insiders.
Both sides are active: 1 purchase worth €83.5M and 1 sale worth €12.5M, from 1 insider and 1 insider respectively. Purchases outweigh sales by €71.0M. Unlike grants, an open-market purchase is paid for by the insider, at the market price. The largest single trade was a purchase of €83.5M by Popstefanov Gjorgi, published on 2 February 2026. The buyers include 1 senior executive.
The last insider purchase was made public on 2 February 2026, 258 days ago. The median gap between a trade and its publication by SEC (Form 4) is 4 days. The legal deadline for a Form 4 is two business days after the transaction.
With 25 filings in twelve months, the company is more active than the median of 22 filings across the 5,458 companies we follow on the same exchange. Since 2021, the database holds 17 purchases and 26 sales by insiders of the company.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
116
Thresholds
n/a
Buy Volume
€86M
17 ops. · all time
Sell Volume
€16M
26 ops. · all time
Who traded when
BuySaleAndrew Carnie2 sales
Gjorgi Popstefanov1 buy
Goldman Sachs Group Inc1 sale
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2024FY ended December 2024 · cache
Income statement
RevenueUS$1B
Net income-US$140.3M-13.5% margin
Last declaration on 2 February 2026
Declarations116 total
11,111,111 shares@ US$9.00100.0% of flowClass A Common StockSEC:0001104659-26-009401:0
Canonical exit: 29 Apr 2026 (T+90)
1,666,666 shares@ US$9.00100.0% of flowClass A Common StockSEC:0001140361-26-003287:0
91,654 sharesClass A Common StockSEC:0000905148-26-000446:0
70,154 sharesClass A Common StockSEC:0000905148-26-000445:0
70,154 sharesClass A Common StockSEC:0000905148-26-000444:0
33,818 sharesClass A Common StockSEC:0000905148-26-000443:0
70,154 sharesClass A Common StockSEC:0000905148-26-000442:0
373,774 sharesClass A Common StockSEC:0000905148-26-000440:0
1,646,111 sharesClass A Common StockSEC:0000905148-26-000453:0
441,590 sharesClass A Common StockSEC:0000905148-26-000452:0
23,704 sharesClass A Common StockSEC:0000905148-26-000451:0
70,154 sharesClass A Common StockSEC:0000905148-26-000449:0
70,154 sharesClass A Common StockSEC:0000905148-26-000448:0
30,643 sharesClass A Common StockSEC:0000905148-26-000447:0
14,175 sharesClass A Common StockSEC:0000905148-26-000244:0
14,175 sharesClass A Common StockSEC:0000905148-26-000242:0
14,175 sharesClass A Common StockSEC:0000905148-26-000241:0
14,175 sharesClass A Common StockSEC:0000905148-26-000240:0
14,175 sharesClass A Common StockSEC:0000905148-26-000248:0
14,175 sharesClass A Common StockSEC:0000905148-26-000247:0
14,175 sharesClass A Common StockSEC:0000905148-26-000246:0
14,175 sharesClass A Common StockSEC:0000905148-26-000245:0
26,094 sharesClass A Common StockSEC:0000905148-25-004261:0
23,143 sharesClass A Common StockSEC:0000905148-25-004221:0
25 of 116 declarations
About Soho House & Co Inc.
Soho House & Co Inc. is a U.S.-listed company traded on the NYSE/NASDAQ in the United States (United States), operating in premium hospitality, private members’ clubs, and lifestyle services. The business was founded in 1995 by Nick Jones, who opened the first Soho House above Café Boheme on London’s Greek Street in the Soho district. What began as a single London club has evolved into a globally recognized network of private houses, hotels, restaurants, workspaces, wellness facilities, and adjacent consumer brands.
The company’s core model is membership-led. Soho House offers members access to a curated set of high-end social and lifestyle spaces, including bars, restaurants, rooftops, screening rooms, gyms, spas, and bedrooms. Beyond the Houses themselves, the group operates Soho Works, its premium coworking concept, and complementary brands such as Cecconi’s, Cowshed, and Soho Home. This mix of membership fees, in-house hospitality, accommodation, and retail gives Soho House a more diversified revenue profile than a traditional hotel operator.
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From a competitive standpoint, Soho House occupies a distinct niche between private club, lifestyle hotel, and community platform. Its differentiation comes from brand equity, a tightly managed member community, and a consistent but locally tailored experience. The company targets major cities and high-traffic leisure destinations, with properties across Europe, North America, the Middle East, Asia, and Latin America. Its footprint now spans dozens of Houses worldwide, and management continues to expand the portfolio through new openings and selective investments.
Recent developments underscore both growth momentum and active execution. In 2025, Soho House reported quarterly results showing higher revenue and continued membership growth, while its waitlist remained elevated. The company also added new locations, including Portland, São Paulo, and New York’s Mews House, and in 2025 it opened Soho Farmhouse Ibiza, Barcelona Pool House, and Soho House Manchester. Looking ahead, management has highlighted further international expansion, including planned openings in Tokyo and Los Cabos in 2026. For investors, the key themes remain brand-led pricing power, membership retention, global expansion, and the operational leverage that can come from a larger house portfolio.
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