Rockwell Automation, INC: insider trades · United States · SEC (Form 4)

About Rockwell Automation, INC

Rockwell Automation, Inc. (ticker: ROK) is a U.S. industrial company listed in the United States on the NYSE/NASDAQ market, specifically the NYSE. Headquartered in Milwaukee, Wisconsin, United States, Rockwell is one of the best-known names in industrial automation and digital transformation for manufacturing and critical infrastructure. The company traces its origins to 1903 through Allen-Bradley, a pioneering North American industrial automation equipment maker that later became part of Rockwell’s corporate history after Rockwell International acquired Allen-Bradley in 1985. Today, Rockwell Automation preserves that legacy while positioning itself as a modern automation and software provider serving global manufacturers. ([rockwellautomation.com](https://www.rockwellautomation.com/content/dam/rockwell-automation/documents/pdf/company/about-us/ir/2025/ROK-AR-2025-Final.pdf)) Rockwell’s business model is organized around three operating segments: Intelligent Devices, Software & Control, and Lifecycle Services. Intelligent Devices provides hardware and field-level automation products used to sense, control, and protect industrial equipment. Software & Control includes industrial software platforms, controllers, visualization tools, and control systems that help customers design, operate, and optimize production environments. Lifecycle Services offers engineering, maintenance, integration, and ongoing support across the asset lifecycle. In practical terms, the company sells programmable logic controllers, drives, sensors, human-machine interfaces, industrial software, and related services, while also expanding into autonomous material handling through OTTO by Rockwell Automation. Its end markets span automotive, semiconductors, e-commerce and warehouse automation, food and beverage, life sciences, energy, mining, and chemicals. ([rockwellautomation.com](https://www.rockwellautomation.com/content/dam/rockwell-automation/documents/pdf/company/about-us/ir/2025/ROK-AR-2025-Final.pdf)) From a competitive standpoint, Rockwell holds a strong position in North American industrial automation and a recognized global brand in mission-critical factory and plant automation. The company does business in more than 100 countries, with sales and administrative offices at over 200 locations and manufacturing and distribution facilities across the United States, Mexico, Poland, India, Canada, Singapore, and the Netherlands. This footprint supports broad geographic reach, but it also means results are exposed to industrial capital-spending cycles, tariff pressure, currency movements, and supply-chain constraints. ([rockwellautomation.com](https://www.rockwellautomation.com/content/dam/rockwell-automation/documents/pdf/company/about-us/ir/2025/ROK-AR-2025-Final.pdf)) Recent developments in 2025 have reinforced Rockwell’s transition toward a more software-enabled automation platform. The company reported quarterly results showing margin improvement and an updated fiscal 2025 outlook, while also highlighting continued growth in annual recurring revenue. Management has emphasized cost actions and pricing discipline to offset tariff-related pressure. Strategically, the acquisition and integration of Clearpath Robotics and OTTO broaden Rockwell’s exposure to autonomous mobile robots and industrial logistics software, an area with attractive long-term growth potential. At the same time, Rockwell continues to publish cybersecurity advisories for products such as FactoryTalk and other industrial control offerings, underscoring both the strategic importance and the security sensitivity of its installed base. ([businesswire.com](https://www.businesswire.com/news/home/20250507666408/en/Rockwell-Automation-Reports-Second-Quarter-2025-Results))