1 insider bought €1.1M of shares over the last 90 days, the latest filed 10 Sept 2026.
Headquartered in San Mateo, United States, Upstart Holdings, Inc. belongs to the Finance & Banking sector and traces its origins to 2012. Filings by its managers are published through SEC (Form 4). Between 18 October 2025 and 18 October 2026, 12 insiders published 50 filings.
The record shows 3 purchases on the open market worth €3.0M, made by 1 insider, against 21 sales worth €5.0M by 5 insiders. The totals do not cover 1 filing with an undisclosed amount. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Among those who bought: 1 senior executive and 1 chief executive. One trade stands out by size: a sale of €2.7M from Datta Sanjay, disclosed on 10 September 2026, or 0.13% of market capitalisation.
With 50 filings in twelve months, the company is more active than the median of 19 filings across the 5,812 companies we follow on the same exchange. The full history, which starts in 2021, counts 4 purchases against 175 sales. The 10-K for the year ended 31 December 2025 shows 53.6 m USD of net income.
The last insider purchase was made public on 10 September 2026, 37 days ago. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. The legal deadline for a Form 4 is two business days after the transaction. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
In the same sector, recent insider purchases at First Guaranty Bancshares, Inc. and Avidia Bancorp, Inc. also feature in our signals. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
+2 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Upstart Holdings, Inc. Buy (bullish), based on 16 analysts. Average price target: US$38.50.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
25 of 449 declarations
Upstart Holdings, Inc. is a United States-based financial technology company listed on the NASDAQ. Founded in 2012 and reorganized into a holding company in December 2013, Upstart has built an AI-driven lending marketplace that connects consumers with bank and credit-union partners. The company says more than 100 financial institutions use Upstart’s proprietary machine-learning models and cloud applications to originate credit products more efficiently. Its headquarters are in San Mateo, California. ([upstart.com](https://www.upstart.com/about?utm_source=openai))
Upstart’s core business is not traditional balance-sheet lending in the classic bank sense, but a technology-enabled credit platform. It monetizes loan originations and related software/services while applying proprietary underwriting models to assess borrower risk. The platform currently spans personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar relief loans. The company has also introduced Cash Line, a revolving line of credit, signaling a gradual broadening of its product set beyond unsecured consumer lending. ([upstart.com](https://www.upstart.com/about?utm_source=openai))
From a competitive standpoint, Upstart differentiates itself through artificial intelligence and automation. Management emphasizes that its models can predict default and prepayment risk at a more granular level than traditional score-based approaches, while enabling a high share of fully automated loan decisions. For investors, that makes Upstart a hybrid exposure: part fintech infrastructure, part consumer credit marketplace, and part AI software story. The upside is operating leverage and product expansion; the downside is sensitivity to credit cycles, funding conditions, and partner demand. ([upstart.com](https://www.upstart.com/about?utm_source=openai))
Geographically, the company remains primarily focused on the United States, its home market. That domestic concentration simplifies the regulatory picture relative to a global lender, but it also ties performance closely to U.S. macroeconomic conditions, interest rates, consumer credit health, and bank-partner appetite for originations. Upstart positions its mission as expanding access to affordable and inclusive credit for American consumers and small businesses. ([upstart.com](https://www.upstart.com/about?utm_source=openai))
Recent corporate developments have been material. In February 2026, Upstart reported full-year 2025 results and highlighted strong growth in originations and revenue, along with a return to sustained profitability according to management commentary. The company also announced a leadership transition: co-founder and CTO Paul Gu is scheduled to become CEO on May 1, 2026, while co-founder Dave Girouard will become Executive Chairman. In addition, Upstart launched a public monthly origination dashboard for investors, reflecting a stronger disclosure posture. Recent SEC Form 4 filings further indicate ongoing insider transaction activity around UPST. ([ir.upstart.com](https://ir.upstart.com/news-releases/news-release-details/upstart-announces-fourth-quarter-and-full-year-2025-results/?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: San Mateo, United States · Founded: 2012 · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2025 | n.d. | 53.6 m USD | 0.45 USD | 10-K |
| Dec 2024 | n.d. | -128.6 m USD | -1.44 USD | 10-K |
| Dec 2023 | n.d. | -240.1 m USD | -2.87 USD | 10-K |
| Dec 2022 | n.d. | -108.7 m USD | -1.31 USD | 10-K |
| Dec 2021 | n.d. | 135.4 m USD | 1.43 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.