Nelly Group AB (publ) Stock: price and insider trades · Sweden

Nelly Group AB (publ), classified in the Retail sector, is a listed company. Its insiders report their share dealings to Finansinspektionen. Over the twelve months to 20 October 2026, 10 filings were filed, from 3 insiders.

Both sides are active: 8 purchases worth €1.4M and 1 sale worth €56k, from 2 insiders and 1 insider respectively. Taken together, the purchases exceed the sales by €1.3M. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Among those who bought: 2 board members. The largest single trade was a purchase of €474k by Josephine Bernadotte, published on 17 February 2026, equal to 0.50% of the market capitalisation.

Compared with its exchange (875 companies, median 8 filings), a count of 10 filings is above the norm. Since 2021, the database holds 78 purchases and 2 sales by insiders of the company.

The last purchase on record was published on 24 July 2026, which is 89 days ago. Between a trade and the moment it shows up on Finansinspektionen, the median delay is 4 days. The legal deadline for notifying a trade is three business days (MAR article 19).

Elsewhere in the same sector, our signals recently picked up insider purchases at Dick's Sporting Goods, Inc. and Tilly's, Inc. These figures are compiled from regulatory filings published by Finansinspektionen. They describe what insiders did and are not a recommendation.