Kellanova, classified in the Food & Agriculture sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for Kellanova logged 22 filings by 22 insiders.
No insider bought on the market over the period, while 1 insider filed 1 sale totalling €3.2B. Biggest ticket of the year: €3.2B, sold by Kellogg W K Foundation Trust and made public on 12 December 2025.
A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
Across the 5,458 companies tracked on its exchange, the median is 22 filings; at 22 filings, this issuer sits right on that mark. Our records for Kellanova go back to 2016, with no purchases and 158 sales on the open market in total.
In the same sector, recent insider purchases at Village Farms International, Inc. and Orkla ASA also feature in our signals. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
FY ended December 2024 · cache
Same trade as the filing by Stephanie Burns, counted once · View ↗
25 of 319 declarations
Kellogg Co, listed on the NYSE under ticker K in the United States, is one of the most recognizable names in global packaged foods. Its roots go back to 1906, when W.K. Kellogg began producing breakfast cereals in Battle Creek, Michigan. Battle Creek remains central to the company’s heritage and identity, even though the corporate structure and public-market footprint have evolved over time. For investors, Kellogg has long been associated with defensive consumer staples characteristics: strong brand equity, wide retail distribution, recurring demand, and exposure to everyday food consumption rather than discretionary spending.
The business built its franchise around ready-to-eat cereals and later expanded into snacks and convenience foods. Today, its principal categories include breakfast cereals, cereal bars, snack bars, crackers, savory snacks, toaster pastries, frozen waffles, plant-based foods, and other convenient formats. Well-known brands include Kellogg’s, Cheez-It, Pringles, Eggo, Morningstar Farms, RXBAR, Austin, and select regional brands. This brand breadth gives the company exposure across multiple consumption occasions — breakfast, on-the-go snacking, and at-home convenience — while supporting pricing, shelf visibility, and innovation-led mix improvement.
From a competitive standpoint, Kellogg operates in highly branded categories where it competes with large multinational food companies as well as private-label offerings that can pressure share and margins. Its competitive advantages come from brand recognition, category expertise, merchandising strength, longstanding retailer relationships, and broad geographic reach. The company sells products in more than 180 countries and has manufacturing and commercial capabilities across many markets, which supports local distribution and supply-chain flexibility. Geographically, it has a strong North American base, but it also has meaningful international exposure across Europe, Latin America, and other regions.
A key recent milestone is the 2023 corporate separation that split the legacy Kellogg group. The North American cereal business was spun off into WK Kellogg Co, while the company associated with ticker K continued as the snacks-and-convenience-foods business and adopted the Kellanova name. For investors tracking SEC Form 4 insider transactions, that distinction matters: the NYSE-listed K is the post-separation entity focused on global snacking rather than the traditional cereal business. Strategically, the transaction reshaped the company’s portfolio, lowered dependence on the mature cereal category, and increased its concentration in faster-growing snack formats. In practical terms, Kellogg’s investment case now centers on brand-led growth, portfolio optimization, margin discipline, and execution in a competitive global packaged-food landscape.
Purchases our model currently ranks for the recommendations list.
All recommendations| Fiscal year end | Revenue | Net income | Diluted EPS | Dividend per share | Filing |
|---|---|---|---|---|---|
| Dec 2024 | 12.75 bn USD | 1.34 bn USD | 3.88 USD | 2.26 USD | 10-K |
| Dec 2023 | 13.12 bn USD | 951.0 m USD | 2.76 USD | 2.34 USD | 10-K |
| Dec 2022 | 12.65 bn USD | 960.0 m USD | 2.79 USD | 2.34 USD | 10-K |
| Jan 2022 | 11.75 bn USD | 1.49 bn USD | 4.33 USD | 2.31 USD | 10-K |
| Jan 2021 | 13.77 bn USD | 1.25 bn USD | 3.63 USD | 2.28 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.