HERSHEY CO: directors' dealings · United States · SEC (Form 4)

About HERSHEY CO

The Hershey Company (ticker: HSY) is a flagship consumer staples and food company listed on the NYSE in the United States. Founded in 1894 by Milton S. Hershey as the Hershey Chocolate Company, the business has evolved from a pure chocolate maker into a broad snacking platform anchored by iconic confectionery brands. Its corporate headquarters remains in Hershey, Pennsylvania, at 19 East Chocolate Avenue, underscoring the company’s deep heritage and brand equity. ([thehersheycompany.com](https://www.thehersheycompany.com/content/hershey-corporate/en-us/home/about-us/the-company/history.html?utm_source=openai)) Hershey’s portfolio is built around some of the most recognizable names in North American confectionery, including HERSHEY’S, REESE’S, KISSES, TWIZZLERS, JOLLY RANCHER, YORK, PAY DAY and ICE BREAKERS. Over time, the company has expanded beyond traditional candy into adjacent snacking categories, including salty snacks such as SKINNYPOP and PIRATE’S BOOTY. This broader mix gives Hershey more touchpoints across the store shelf and a better ability to serve consumers across indulgent, permissible and on-the-go occasions. ([thehersheycompany.com](https://www.thehersheycompany.com/en_us/home/about-us/the-company.html?utm_source=openai)) From a competitive standpoint, Hershey occupies a leading position in the United States market, describing itself as the #1 company in U.S. confection and the #2 player in U.S. snacking. That scale is supported by strong brand recognition, extensive retail distribution, and a long-standing ability to convert seasonal demand, everyday snacking and impulse purchases into durable sales. The company also benefits from significant manufacturing and category expertise in chocolate and candy, which remains central to its economic moat. ([investors.thehersheycompany.com](https://investors.thehersheycompany.com/?utm_source=openai)) The most recent strategic messaging has centered on “Next Generation Snacking,” with management emphasizing a more integrated “ONE Hershey” model. Recent investor-day disclosures highlighted a push to invest in core brands, expand into faster-growing sweet, salty and functional snacking categories, and modernize the operating engine through technology, supply chain and commercial capabilities. Hershey has also pointed to innovation, new pack types, and selective acquisitions as levers to broaden growth. ([thehersheycompany.com](https://www.thehersheycompany.com/en_us/home/newsroom/press-release/2026-03-31-Hershey-Unveils-Strategy-to-Lead-Next-Generation-Snacking-at-2026-Investor-Day.html?utm_source=openai)) Geographically, Hershey remains predominantly North America-focused, while its products and supply chain extend internationally through manufacturing and sourcing relationships. Recent company milestones include the opening of a Reese’s chocolate processing facility in 2025, the 2026 Investor Day at the NYSE, first-quarter 2026 results published in April 2026, and continued new-product activity showcased at the 2026 NCA Sweets & Snacks Expo in May 2026. For investors, the key themes are brand strength, U.S. market leadership, portfolio diversification and execution against cocoa-cost volatility. ([thehersheycompany.com](https://www.thehersheycompany.com/content/hershey-corporate/en-us/home/about-us/the-company/history.html?utm_source=openai))