Insiders Trades
Hershey Co Stock: price and insider trades · United States
Hershey Co: what insiders have been doing
This page follows insider dealings at Hershey Co as filed with SEC (Form 4), a company from the Food & Agriculture sector based in Hershey, United States. The group dates from 1894. From 18 October 2025 to 18 October 2026, the disclosure feed for Hershey Co logged 572 filings by 30 insiders.
Purchases and sales both appear in the filings: 3 purchases (3 insiders, €386k) and 479 sales (5 insiders, €146.8M). The amount is not disclosed for 46 filings. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. One trade stands out by size: a sale of €1.5M from Hershey Trust Co Trustee in Trust for Milton Hershey School, disclosed on 17 August 2026, or 0.0051% of market capitalisation. On the buying side, the filings list 2 senior executives and 1 chief executive among the declarants.
The data flag 3 purchases as part of a group of insiders buying within 30 days of each other. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The last purchase on record was published on 26 November 2025, which is 326 days ago. Typically, a trade is published a median of 2 days after it takes place. The legal deadline for a Form 4 is two business days after the transaction. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
For context, the typical company on the same exchange (median of 5,808 companies) published 19 filings over the same period, against 572 filings here. Over the whole record (from 2016), the tally stands at 3 purchases and 624 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 11.69 bn USD and net income at 883.3 m USD.
In the same sector, recent insider purchases at Village Farms International, Inc. and Orkla ASA also feature in our signals. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
1,131
Thresholds
n/a
Buy Volume
€386,229
3 ops. · all time
Sell Volume
€410M
624 ops. · all time
Who traded when
BuySaleHershey Trust Co Trustee in Trust for Milton Hershey School198 sales
Jennifer McCalman1 sale
Steven E. Voskuil1 sale
Since the insiders bought
- +22.1%Entry US$188.08 · Close at T+90 US$229.64
- +22.3%Entry US$188.20 · Close at T+90 US$230.21
- +22.3%Entry US$188.20 · Close at T+90 US$230.21
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Hershey Co Buy (bullish), based on 21 analysts. Average price target: US$201.05.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 11,317 of 24,148 companies
53.2
score / 100
Value45
Quality61
FCF yld5.1%
Earn yld2.6%
EV/EBITDA20.6x
ROE33%
Gross mgn34%
Net mgn7.6%
Debt/EBITDA3.0x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$164.25
Analyst consensus
21 analystsBuy
US$170.00Target US$201.05(+22%)US$250.00
Income statement
RevenueUS$11.7B
Gross profitUS$3.9B34% margin
EBITDAUS$1.9B17% margin
Net incomeUS$883.3M12.2% margin
Valuation
PER (trailing)22.3x
PER (forward)16.7x
P/Book7.2x
Beta0.09
Balance sheet & cash
Market capUS$33B
Total debtUS$5.7B
Free Cash FlowUS$1.7B
Debt / Equity130%
Profitability & ownership
ROE32.8%
ROA9.9%
% insiders0.3%
% institutions91.5%
Last declaration on 14 October 2026
Declarations1,131 total
7,185 shares@ US$163.63040.0036% mcap0.1% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:3
46 shares@ US$164.03630.0000% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:4
2,783 shares@ US$162.50610.0014% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:10
894 shares@ US$162.24690.0004% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:2
80 shares@ US$165.02420.0000% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:13
211 shares@ US$160.83870.0001% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:0
1,664 shares@ US$161.68060.0008% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:1
4,123 shares@ US$162.81320.0021% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:5
4,997 shares@ US$163.24770.0025% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:6
741 shares@ US$164.26970.0004% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:7
139 shares@ US$165.210.0001% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:8
12 shares@ US$161.95030.0000% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:9
2,476 shares@ US$163.66620.0012% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:11
4,649 shares@ US$164.27660.0023% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002770:12
8,075 shares@ US$162.42190.0040% mcap0.2% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002723:5
153 shares@ US$160.85820.0001% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002723:0
1,350 shares@ US$161.52620.0007% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002723:1
7,434 shares@ US$162.51470.0037% mcap0.2% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002723:2
1,063 shares@ US$163.14590.0005% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002723:3
1,924 shares@ US$161.72620.0010% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002723:4
1 shares@ US$163.04920.0000% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002723:6
150 shares@ US$159.9410.0001% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002698:7
8,553 shares@ US$160.45490.0042% mcap0.2% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002698:8
17 shares@ US$159.890.0000% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002698:0
1,410 shares@ US$160.65890.0007% mcap0.0% of flowCommon Stock, $1.00 par valueSEC:0000950142-26-002698:1
25 of 1131 declarations
About Hershey Co
The Hershey Company (ticker: HSY) is a flagship consumer staples and food company listed on the NYSE in the United States. Founded in 1894 by Milton S. Hershey as the Hershey Chocolate Company, the business has evolved from a pure chocolate maker into a broad snacking platform anchored by iconic confectionery brands. Its corporate headquarters remains in Hershey, Pennsylvania, at 19 East Chocolate Avenue, underscoring the company’s deep heritage and brand equity. ([thehersheycompany.com](https://www.thehersheycompany.com/content/hershey-corporate/en-us/home/about-us/the-company/history.html?utm_source=openai))
Hershey’s portfolio is built around some of the most recognizable names in North American confectionery, including HERSHEY’S, REESE’S, KISSES, TWIZZLERS, JOLLY RANCHER, YORK, PAY DAY and ICE BREAKERS. Over time, the company has expanded beyond traditional candy into adjacent snacking categories, including salty snacks such as SKINNYPOP and PIRATE’S BOOTY. This broader mix gives Hershey more touchpoints across the store shelf and a better ability to serve consumers across indulgent, permissible and on-the-go occasions. ([thehersheycompany.com](https://www.thehersheycompany.com/en_us/home/about-us/the-company.html?utm_source=openai))
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From a competitive standpoint, Hershey occupies a leading position in the United States market, describing itself as the #1 company in U.S. confection and the #2 player in U.S. snacking. That scale is supported by strong brand recognition, extensive retail distribution, and a long-standing ability to convert seasonal demand, everyday snacking and impulse purchases into durable sales. The company also benefits from significant manufacturing and category expertise in chocolate and candy, which remains central to its economic moat. ([investors.thehersheycompany.com](https://investors.thehersheycompany.com/?utm_source=openai))
The most recent strategic messaging has centered on “Next Generation Snacking,” with management emphasizing a more integrated “ONE Hershey” model. Recent investor-day disclosures highlighted a push to invest in core brands, expand into faster-growing sweet, salty and functional snacking categories, and modernize the operating engine through technology, supply chain and commercial capabilities. Hershey has also pointed to innovation, new pack types, and selective acquisitions as levers to broaden growth. ([thehersheycompany.com](https://www.thehersheycompany.com/en_us/home/newsroom/press-release/2026-03-31-Hershey-Unveils-Strategy-to-Lead-Next-Generation-Snacking-at-2026-Investor-Day.html?utm_source=openai))
Geographically, Hershey remains predominantly North America-focused, while its products and supply chain extend internationally through manufacturing and sourcing relationships. Recent company milestones include the opening of a Reese’s chocolate processing facility in 2025, the 2026 Investor Day at the NYSE, first-quarter 2026 results published in April 2026, and continued new-product activity showcased at the 2026 NCA Sweets & Snacks Expo in May 2026. For investors, the key themes are brand strength, U.S. market leadership, portfolio diversification and execution against cocoa-cost volatility. ([thehersheycompany.com](https://www.thehersheycompany.com/content/hershey-corporate/en-us/home/about-us/the-company/history.html?utm_source=openai))
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