This page follows insider dealings at General Mills Inc as filed with SEC (Form 4), a company from the Food & Agriculture sector based in Golden Valley, United States. The group dates from 1856. The last twelve months, up to 18 October 2026, brought 66 filings signed by 25 insiders.
There is no open-market purchase to report; the filings show 4 sales worth €763k by 4 insiders. The largest single trade was a sale of €292k by Williams-Roll Jacqueline, published on 14 May 2026, equal to 0.0016% of the market capitalisation.
Typically, a trade is published a median of 2 days after it takes place. The legal deadline for a Form 4 is two business days after the transaction. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
With 66 filings in twelve months, the company is more active than the median of 19 filings across the 5,814 companies we follow on the same exchange. Over the whole record (from 2016), the tally stands at no purchases and 27 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 May 2026), the company reported revenue of 18.42 bn USD and net income of -87.6 m USD, with a dividend of 2.44 USD per share.
In the same sector, recent insider purchases at Village Farms International, Inc. and Orkla ASA also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Analysts rate General Mills Inc Hold (neutral), based on 18 analysts. Average price target: US$37.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended May 2026 · cache
25 of 428 declarations
General Mills Inc. is a leading U.S. packaged-food company listed on the NYSE under the ticker GIS. Headquartered in Minneapolis, Minnesota, in the United States, the company is one of the major defensive names in consumer staples, with a long operating history and a brand portfolio that is deeply embedded in everyday household consumption. Its roots date back more than 150 years, and over time the group has built scale through a combination of brand stewardship, category leadership, supply-chain discipline, and ongoing product innovation.
General Mills’ business model spans several complementary lines. Its core North America retail franchise is anchored by breakfast cereals, baking products, snacks, meal kits and frozen desserts, while its portfolio also includes pet food through Blue Buffalo. Well-known brands include Cheerios, Häagen-Dazs, Pillsbury, Betty Crocker, Nature Valley, Annie’s, Cascadian Farm, and Blue Buffalo. This breadth matters strategically: it gives the company shelf presence across multiple aisles, supports pricing power in premium subcategories, and allows General Mills to refresh its offerings through line extensions, seasonal launches, and reformulation initiatives. The company also operates foodservice and international businesses, which diversify demand beyond the U.S. retail channel.
From a competitive standpoint, General Mills sits among the major global food companies competing across cereal, snacks, baking, frozen foods and pet nutrition. Its investment case is typically driven by the resilience of branded consumer demand, portfolio breadth, and the ability to defend share in mature categories through advertising, innovation and trade execution. The company is primarily exposed to the United States, but it also maintains international operations, which adds geographic diversification even though North America remains the key earnings driver.
Recent developments are relevant for investors. In 2025, General Mills announced plans to remove certified colors from all U.S. cereals and from all foods served in K-12 schools by summer 2026, with a broader goal of removing certified colors from its full U.S. retail portfolio by the end of 2027. Management has also highlighted fiscal 2026 priorities centered on restoring volume-driven organic sales growth, improving value propositions, accelerating innovation, and building momentum in Blue Buffalo fresh pet food. At the same time, the company has continued to invest in productivity and R&D, including an expansion of its James Ford Bell Technical Center. For investors in French-speaking markets, General Mills remains a classic large-cap defensive food stock: brand-rich, cash-generative in profile, and positioned around steady execution rather than high growth.
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Golden Valley, United States · Founded: 1856 · 35,000 employees (2011) · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Dividend per share | Filing |
|---|---|---|---|---|---|
| May 2026 | 18.42 bn USD | -87.6 m USD | -0.16 USD | 2.44 USD | 10-K |
| May 2025 | 19.49 bn USD | 2.30 bn USD | 4.10 USD | 2.40 USD | 10-K |
| May 2024 | n.d. | 2.50 bn USD | 4.31 USD | 2.36 USD | 10-K |
| May 2023 | n.d. | 2.59 bn USD | 4.31 USD | 2.16 USD | 10-K |
| May 2022 | n.d. | 2.71 bn USD | 4.42 USD | 2.04 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.