Forrester Research, INC.: management transactions · United States · SEC (Form 4)

About Forrester Research, INC.

Forrester Research, Inc. (ticker: FORR) is a United States-listed company traded on the NASDAQ. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester is a leading research and advisory firm serving corporate leaders across technology, marketing, customer experience, and broader business strategy. Its core proposition is to help decision-makers make better investment choices by combining independent research, proprietary frameworks, peer benchmarks, and consulting-style guidance. Over more than four decades, the company has built a recognizable brand in enterprise research, particularly among large organizations navigating digital transformation, customer experience redesign, and technology modernization.([forrester.com](https://www.forrester.com/about-us/?utm_source=openai)) Forrester’s business model is organized around three main revenue streams: research subscriptions, advisory/consulting services, and events. This makes the company a hybrid between a specialist information provider and a strategic advisory platform. A meaningful portion of revenue is recurring, as clients subscribe to research programs and decision frameworks over time. The company’s flagship offerings include Forrester Decisions, a structured product line designed to help leaders prioritize initiatives and align execution, as well as research and services focused on marketing, digital, technology, and customer experience. In recent periods, Forrester has also emphasized AI-related offerings, including AI Access, reflecting the firm’s effort to align its portfolio with current enterprise demand.([investor.forrester.com](https://investor.forrester.com/static-files/84ae75cb-040f-4fa4-af59-d1ee1d0b321b?utm_source=openai)) From a competitive standpoint, Forrester occupies a premium niche in the business services ecosystem. It competes on the quality and rigor of its research rather than on software functionality. Its differentiation lies in thought leadership, methodology, brand credibility, and long-standing relationships with enterprise clients. Geographically, the company serves customers across the United States and internationally, with operations in Europe, the United Kingdom, Canada, Asia Pacific, and other markets. That global footprint broadens its addressable market, although the company remains exposed to corporate spending cycles and procurement scrutiny.([stockanalysis.com](https://stockanalysis.com/stocks/forr/company/?utm_source=openai)) Recent developments suggest a company in operational transition rather than rapid expansion. In its 2024 full-year results, management said it was pursuing steady improvement across all three lines of business and aiming to return to contract value growth. In the Q4 2025 earnings commentary, the company noted that 2025 revenue declined, with Research still affected by the final stage of portfolio transition, while also highlighting the launch of new AI-oriented products. For investors, the key points are a strong brand, a defensible niche in enterprise research, a recurring-revenue base, and execution risk tied to growth normalization.([forrester.com](https://www.forrester.com/press-newsroom/forrester-research-reports-2024-fourth-quarter-and-full-year-financial-results/?utm_source=openai))