European Wax Center, Inc.: management transactions · United States · SEC (Form 4)

About European Wax Center, Inc.

European Wax Center, Inc. (NASDAQ: EWCZ) is a United States-based company listed on the NASDAQ market. It operates as a highly franchised, specialty personal-care platform focused on out-of-home waxing services. Headquartered in Plano, Texas, the company has positioned itself as a leading U.S. brand in its niche by combining a national franchise network, proprietary consumable products, and a standardized guest experience. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1856236/000095017025036810/ewcz-ex99_1.htm?utm_source=openai)) Founded in 2004, European Wax Center built its business around a recurring-service model centered on facial and body waxing. The company later underwent a corporate reorganization in 2021 to support its public-company structure, with European Wax Center, Inc. formed as a Delaware corporation to carry on the business previously conducted through EWC Ventures and its subsidiaries. That history matters for investors because it explains the current asset-light franchise profile and the emphasis on scalable brand economics rather than company-owned retail expansion. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1856236/000095017025037202/ewcz-20250104.htm?utm_source=openai)) The business model has three main components: franchising, product distribution to franchisees, and direct-to-consumer sales of branded facial and body waxing products in select locations. In practice, this creates a combination of recurring royalty-like franchise economics and retail-style product revenue. Management has consistently highlighted the brand’s trust, accessibility, and service consistency, alongside promotional programs such as the Wax Pass that encourage repeat visits and customer retention. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1856236/000095017025037202/ewcz-20250104.htm?utm_source=openai)) From a market-position standpoint, European Wax Center operates in a fragmented category that still leaves room for a scaled, national specialist. The company’s competitive edge comes from its recognizable brand, centralized operating standards, and large footprint relative to independent salons and smaller chains. At fiscal year-end 2024, it reported 1,067 centers across 45 states, with 1,062 franchised centers and five company-owned centers. By fiscal year-end 2025, the network stood at 1,047 centers across 44 states, reflecting a modest contraction in unit count but still representing broad national coverage across the United States. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1856236/000095017025037202/ewcz-20250104.htm?utm_source=openai)) Recent corporate developments are especially important for equity investors. In February 2026, the company announced a definitive agreement to be taken private by General Atlantic in an all-cash transaction, a major strategic event that materially changes the investment case. Prior to that announcement, the company had been reporting results that showed relatively stable same-store sales but some pressure on total revenue and center count, while continuing share repurchases under its authorization. For investors following SEC Form 4 insider activity, that pending transaction is a key context item when interpreting ownership changes and trading behavior. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1856236/000119312526043656/d71794dex991.htm?utm_source=openai))