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Franklin Covey Co Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Fung Michael, was filed 12 May 2020.
Franklin Covey Co: what insiders have been doing
Franklin Covey Co belongs to the Business Services sector. Filings by its managers are published through SEC (Form 4). Over the twelve months to 20 October 2026, 38 filings were filed, from 13 insiders.
No insider bought on the market over the period, while 1 insider filed 1 sale totalling €89k. Biggest ticket of the year: €89k, sold by Covey Michael Sean Merrill and made public on 14 November 2025.
Filings reach the SEC (Form 4) feed a median of 4 days after the trade. Section 16 rules allow two business days to file each Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
For context, the typical company on the same exchange (median of 5,453 companies) published 22 filings over the same period, against 38 filings here. Our records for Franklin Covey Co go back to 2016, with 1 purchase and 31 sales on the open market in total. For the fiscal year to 31 August 2025, the annual 10-K puts revenue at 267.1 m USD and net income at 3.1 m USD.
Elsewhere in the same sector, our signals recently picked up insider purchases at Coursera, Inc. and Universal Technical Institute Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
315
Thresholds
n/a
Buy Volume
€92,807
1 ops. · all time
Sell Volume
€2M
31 ops. · all time
Who traded when
BuySaleMichael Sean Merrill Covey1 sale
Since the insiders bought
- +56.7%Entry US$19.14 · Close at T+365 US$29.99
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 10,355 of 26,283 companies
56.9
score / 100
Value50
Quality64
FCF yld5.9%
Earn yld1.5%
EV/EBITDA13.2x
ROE4.0%
Gross mgn76%
Net mgn1.1%
Debt/EBITDA0.1x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended August 2025 · cache
US$17.95
Analyst consensus
3 analysts1.33/5
US$25.00Target US$31.00(+73%)US$38.00
Income statement
RevenueUS$267.1M
Gross profitUS$203.6M76% margin
EBITDAUS$15.7M6% margin
Net incomeUS$3.1M0.8% margin
Valuation
PER (trailing)119.7x
PER (forward)12.8x
P/Book4.7x
Beta0.78
Balance sheet & cash
Market capUS$202.7M
Total debtUS$823k
Free Cash FlowUS$12.1M
Debt / Equity2%
Profitability & ownership
ROE4.0%
ROA3.9%
% insiders18.6%
% institutions74.6%
Last declaration on 20 October 2026
Declarations315 total
287 shares@ US$17.95common sharesSEC:0001193125-26-426798:0
224 shares@ US$17.95common sharesSEC:0001193125-26-426791:0
126 shares@ US$17.95common sharesSEC:0001193125-26-426784:0
130 shares@ US$17.95common sharesSEC:0001193125-26-426772:0
1,451 shares@ US$17.95common sharesSEC:0001193125-26-426766:0
313 shares@ US$17.95common sharesSEC:0001193125-26-426757:0
535 shares@ US$20.350.0055% mcap22.6% of flowcommon sharesSEC:0001193125-26-382319:0
589 shares@ US$20.350.0061% mcap8.1% of flowcommon sharesSEC:0001193125-26-382325:0
4,344 shares@ US$20.350.045% mcap47.1% of flowcommon sharesSEC:0001193125-26-382280:0
306 shares@ US$20.350.0031% mcap73.8% of flowcommon sharesSEC:0001193125-26-382323:0
1,999 shares0Common SharesSEC:0000912282-26-000978:0
989 shares@ US$23.300.0086% mcap100.0% of flowCommon sharesSEC:0000886206-26-000025:1
3,385 shares0Common sharesSEC:0000886206-26-000025:0
26,258 shares0Common sharesSEC:0000886206-26-000020:0
4,834 shares0Common sharesSEC:0000886206-26-000017:0
5,778 shares0Common sharesSEC:0000886206-26-000009:0
5,778 shares0Common sharesSEC:0000886206-26-000003:0
5,778 shares0Common sharesSEC:0000886206-26-000015:0
5,778 shares0Common sharesSEC:0000886206-26-000013:0
5,778 shares0Common sharesSEC:0000886206-26-000011:0
5,778 shares0Common sharesSEC:0000886206-26-000007:0
5,778 shares0Common sharesSEC:0000886206-26-000005:0
2,923 shares0Common sharesSEC:0000886206-25-000120:0
1,461 shares@ US$17.6513.7% of flowCommon sharesSEC:0000886206-25-000114:0
126 shares@ US$17.6526.2% of flowCommon sharesSEC:0000886206-25-000110:0
25 of 315 declarations
About Franklin Covey Co
Franklin Covey Co. (NYSE: FC) is a United States-based business services company headquartered in Salt Lake City, Utah. For French-speaking investors, the company sits at the crossroads of professional training, organizational consulting, and subscription-based learning solutions. Its core proposition is to help individuals, teams, and organizations achieve lasting performance improvement through content, processes, tools, and coaching designed to change behavior at scale. A key commercial anchor is the FranklinCovey All Access Pass®, which supports a more recurring revenue model.
The company traces its roots to the Franklin brand of personal effectiveness and leadership development, later expanded into a broader enterprise platform. Today, Franklin Covey presents itself as a global performance improvement company with a strong focus on translating leadership and productivity frameworks into deployable solutions for companies, public-sector entities, and schools. Its offerings are delivered through multiple channels, including digital and online formats, and are available in more than 20 languages. The company also states that it has directly owned and licensee partner offices serving clients in more than 160 countries and territories, giving it meaningful international reach for a U.S.-listed mid-cap name.
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From a business-line perspective, Franklin Covey primarily operates across two customer groups: Enterprise and Education. The Enterprise side covers leadership, execution, productivity, culture, and team effectiveness solutions for private and public organizations. The Education side focuses on schools and educational institutions, with programs tied to student leadership, habits, and college/career readiness. Its product set combines proprietary content with training, consulting, facilitation, and digital access, making the company more of a scaled solutions provider than a pure software or pure consulting business.
Competitive positioning is driven by brand recognition, long-standing intellectual property, a large installed base, and an increasingly subscription-oriented model. Franklin Covey’s differentiation lies in its ability to package repeatable behavioral-change frameworks and deliver them across a global client base. It serves Fortune 100 and Fortune 500 companies, smaller businesses, government entities, and educational institutions, which helps diversify demand, although public-sector and enterprise spending cycles can still affect results.
Recent developments have centered on the company’s go-to-market transformation, the expansion of subscription and contracted services revenue, and active capital returns through share repurchases. Management has also highlighted macroeconomic uncertainty, geopolitical trade tensions, and the impact of canceled U.S. federal government contracts as near-term headwinds. In short, Franklin Covey is a U.S. NYSE-listed services business with a globally recognized brand, recurring revenue ambition, and a transition story that investors should monitor closely for execution and margin improvement.
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