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Dollar General Corp Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 12 Sept 2024.
Dollar General Corp: what insiders have been doing
This page follows insider dealings at Dollar General Corp as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Goodlettsville, United States. The group dates from 1939. The last twelve months, up to 18 October 2026, brought 53 filings signed by 20 insiders.
All open-market trades in the period are sales: 4 sales worth €4.1M, by 3 insiders, with no purchase on record. Biggest ticket of the year: €2.2M, sold by Wenkoff Carman R and made public on 12 December 2025.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. The legal deadline for a Form 4 is two business days after the transaction. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
With 53 filings in twelve months, the company is more active than the median of 22 filings across the 5,458 companies we follow on the same exchange. The full history, which starts in 2016, counts 8 purchases against 14 sales. For the fiscal year to 30 January 2026, the annual 10-K puts revenue at 42.72 bn USD and net income at 1.51 bn USD, and the dividend at 2.36 USD per share.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
251
Thresholds
n/a
Buy Volume
€941,995
8 ops. · all time
Sell Volume
€25M
14 ops. · all time
Who traded when
BuySaleEmily C. Taylor3 sales
Kathleen A. Reardon3 sales
Carman R. Wenkoff1 sale
Michael M. Calbert1 sale
Rhonda Taylor1 sale
Since the insiders bought
- +23.3%Entry US$84.75 · Close at T+365 US$104.52
- -22.6%Entry US$105.59 · Close at T+365 US$81.77
- -22.0%Entry US$160.10 · Close at T+365 US$124.93
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Dollar General Corp Buy (bullish), based on 29 analysts. Average price target: US$142.83.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 10,688 of 24,148 companies
54.5
score / 100
Value60
Quality49
FCF yld8.1%
Earn yld5.1%
EV/EBITDA14.0x
ROE20%
Gross mgn31%
Net mgn3.5%
Debt/EBITDA4.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended January 2026 · cache
US$134.36
Analyst consensus
29 analystsBuy
US$90.00Target US$142.83(+6%)US$180.00
Income statement
RevenueUS$42.7B
Gross profitUS$13.1B31% margin
EBITDAUS$3.2B8% margin
Net incomeUS$1.5B3.9% margin
Valuation
PER (trailing)17.4x
PER (forward)16.2x
P/Book3.2x
Beta0.23
Balance sheet & cash
Market capUS$29.6B
Total debtUS$15.7B
Free Cash FlowUS$2.4B
Debt / Equity170%
Profitability & ownership
ROE19.7%
ROA4.9%
% insiders0.3%
% institutions100.8%
Last declaration on 3 September 2026
Declarations251 total
5,578 shares@ US$131.3293100.0% of flowCommonSEC144:0001950047-26-009063
5,578 shares@ US$131.32930.0026% mcap19.3% of flowCommon StockSEC:0000029534-26-000076:0
1,647 shares0Common StockSEC:0000029534-26-000074:0
0.326 shares@ US$109.900.0000% mcap0.2% of flowCommon StockSEC:0000029534-26-000060:1
0.326 shares@ US$109.900.0000% mcap0.2% of flowCommon StockSEC:0000029534-26-000062:1
0.326 shares@ US$109.900.0000% mcap7.7% of flowCommon StockSEC:0000029534-26-000066:1
0.326 shares@ US$109.900.0000% mcap28.0% of flowCommon StockSEC:0000029534-26-000068:1
1.285 shares@ US$109.900.0000% mcap0.0% of flowCommon StockSEC:0000029534-26-000056:0
0.326 shares@ US$109.900.0000% mcap81.9% of flowCommon StockSEC:0000029534-26-000070:1
1,647 shares0Common StockSEC:0000029534-26-000058:0
1,647 shares0Common StockSEC:0000029534-26-000060:0
1,647 shares0Common StockSEC:0000029534-26-000062:0
1,647 shares0Common StockSEC:0000029534-26-000064:0
1,647 shares0Common StockSEC:0000029534-26-000066:0
1,647 shares0Common StockSEC:0000029534-26-000068:0
1,647 shares0Common StockSEC:0000029534-26-000070:0
8,928 shares@ US$117.1729.5% of flowCommon StockSEC:0000029534-26-000047:0
4,519 shares@ US$117.1753.5% of flowCommon StockSEC:0000029534-26-000048:0
7,938 shares@ US$117.1724.5% of flowCommon StockSEC:0000029534-26-000049:0
8,928 shares@ US$117.1710.1% of flowCommon StockSEC:0000029534-26-000050:0
8,870 shares@ US$117.1712.1% of flowCommon StockSEC:0000029534-26-000051:0
902 shares@ US$117.1727.0% of flowCommon StockSEC:0000029534-26-000053:0
8,017 shares@ US$117.1760.7% of flowCommon StockSEC:0000029534-26-000052:0
1,303 shares@ US$117.177.8% of flowCommon StockSEC:0000029534-26-000054:0
5,704 shares0Common StockSEC:0000029534-26-000037:0
25 of 251 declarations
About Dollar General Corp
Dollar General Corp. (ticker: DG) is a U.S.-listed retailer trading on the NYSE in the United States. Founded in 1939, the company has built a highly recognizable value-retail model centered on small-format, convenience-oriented stores that sell everyday essentials at low prices. Its headquarters are in Goodlettsville, Tennessee. ([dollargeneral.com](https://www.dollargeneral.com/about-us.?utm_source=openai))
Dollar General’s core business is focused on consumables and other high-frequency household purchases. Its merchandising mix includes paper and cleaning products, food items, over-the-counter medicines, health and beauty products, seasonal merchandise, baby products, and a range of other daily necessities. That assortment is central to the company’s value proposition: a simple, affordable one-stop shopping experience for customers who want to save time and money. ([dollargeneral.com](https://www.dollargeneral.com/about-us.?utm_source=openai))
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From a competitive standpoint, Dollar General is one of the most important players in U.S. discount retail. Its edge comes from store proximity, convenience, and a tightly focused assortment designed for quick trips rather than large weekly baskets. In practice, this gives the company a resilient position versus many traditional retailers, especially when consumers are trading down or becoming more price-conscious. Recent reporting also suggests the chain has been benefiting from shoppers across income brackets seeking better value in an uncertain macro backdrop. ([investing.com](https://www.investing.com/news/stock-market-news/dollar-general-lifts-annual-targets-on-strong-demand-for-cheaper-essentials-4214516?utm_source=openai))
Geographically, the business remains primarily U.S.-centric, with a selective presence in Mexico. Recent company disclosures show continued store expansion, remodeling, and relocation activity, indicating that management is still investing in the physical footprint and productivity of the estate. Dollar General has also communicated a substantial real-estate project pipeline, including new store openings in the U.S. and limited growth in Mexico. ([businesswire.com](https://www.businesswire.com/news/home/20250602743417/en/Dollar-General-Corporation-Reports-First-Quarter-2025-Results?utm_source=openai))
On recent developments, Dollar General raised its outlook in 2025 after posting better-than-expected results, with same-store sales improving and management pointing to stronger traffic and spend per visit. Reuters also reported that the company’s back-to-basics focus and demand for cheaper essentials were helping support performance. For equity investors, DG therefore stands out as a defensive consumer-discretionary-to-consumer-staples hybrid: exposed to household spending trends, but often supported when consumers prioritize value, convenience, and essential goods. ([investing.com](https://www.investing.com/news/stock-market-news/dollar-general-lifts-annual-targets-on-strong-demand-for-cheaper-essentials-4214516?utm_source=openai))
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