No insider purchase over the last 90 days. The latest was filed 13 Mar 2026.
This page follows insider dealings at Coupang, Inc. as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Seoul, South Korea. The group dates from 2010. The last twelve months, up to 18 October 2026, brought 27 filings signed by 12 insiders.
Both sides are active: 1 purchase worth €32.4M and 6 sales worth €5.1M, from 1 insider and 4 insiders respectively. On balance, insiders were net buyers of €27.3M. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. One trade stands out by size: a purchase of €32.4M from Mehta Neil, disclosed on 13 March 2026. Those buying include 1 senior executive.
The last purchase on record was published on 13 March 2026, which is 219 days ago. Filings reach the SEC (Form 4) feed a median of 2 days after the trade. The legal deadline for a Form 4 is two business days after the transaction. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
Compared with its exchange (5,458 companies, median 22 filings), a count of 27 filings is above the norm. Our records for Coupang, Inc. go back to 2021, with 10 purchases and 69 sales on the open market in total. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 34.53 bn USD and net income at 208.0 m USD.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
+4 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Coupang, Inc. Buy (bullish), based on 18 analysts. Average price target: US$23.39.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
25 of 173 declarations
Coupang, Inc. is a U.S.-domiciled digital commerce and services platform listed on the NYSE/NASDAQ and based in the United States. Founded in 2010, the company has become one of the leading e-commerce players in South Korea, while gradually expanding into adjacent categories and geographies. Coupang is incorporated in Delaware and maintains its business address in Seattle, Washington, highlighting its hybrid identity: a U.S. corporate base combined with a Korea-centered operating footprint. From its origins as a fast-delivery e-commerce business, the company has evolved into an integrated technology-and-logistics platform built around customer experience, operational speed, and vertical control of fulfillment. ([news.coupang.com](https://news.coupang.com/facts?utm_source=openai))
At the center of the model is Product Commerce, which includes online retail, marketplace services, and fulfillment-enabled product sales. Coupang’s ecosystem also spans rapid delivery services, fresh grocery delivery, cross-border commerce, and a broader consumer platform that connects shoppers, merchants, and brands. Beyond core retail, the company has expanded into service adjacencies such as food delivery, video streaming, and premium offerings, supporting higher engagement and deeper customer retention. This multi-service structure helps Coupang reduce reliance on a single revenue stream and strengthens the frequency of platform usage. ([news.coupang.com](https://news.coupang.com/facts?utm_source=openai))
From a competitive standpoint, Coupang’s differentiation is rooted in logistics density, control over last-mile execution, and a strong reputation for delivery speed in South Korea. Recent company materials point to a sizable active customer base, a large logistics network in Korea, and operational presence across multiple regions, including South Korea, Taiwan, and the United States. That footprint gives Coupang a dominant domestic core while also offering optionality for further international development. ([news.coupang.com](https://news.coupang.com/facts?utm_source=openai))
Recent developments have centered on continued logistics investment, expansion of nationwide delivery capabilities, and broader strategic scaling, including the integration of Farfetch, which Coupang referenced in its 2025 annual report as part of its growth and acquisition history. The company also disclosed a cybersecurity incident in late 2025 in a SEC filing, underscoring the operational and data-security risks faced by a large, highly digitized commerce platform. Overall, Coupang should be viewed as a growth-oriented distribution and commerce business that combines e-commerce, logistics, and platform services in a market where delivery speed and execution quality remain key competitive variables. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1834584/000183458426000024/cpng-20251231.htm?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Seoul, South Korea · Founded: 2010 · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2025 | 34.53 bn USD | 208.0 m USD | 0.11 USD | 10-K |
| Dec 2024 | 30.27 bn USD | 154.0 m USD | 0.08 USD | 10-K |
| Dec 2023 | 24.38 bn USD | 1.36 bn USD | 0.75 USD | 10-K |
| Dec 2022 | 20.58 bn USD | -92.0 m USD | -0.05 USD | 10-K |
| Dec 2021 | 18.41 bn USD | -1.54 bn USD | -1.08 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.