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Comscore, Inc. Stock: price and insider trades · United States
3 insiders bought €299k of shares over the last 90 days, the latest filed 08 Sept 2026.
Comscore, Inc.: what insiders have been doing
Every trade that managers of Comscore, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Media & Communication sector and is based in Reston, United States. It was founded in 1999. 12 insiders have disclosed 24 filings since 18 October 2025.
Open-market activity splits into 5 purchases totalling €299k and 3 sales totalling €82k; 3 insiders sit on the buying side and 1 insider on the selling side. Netting one side against the other leaves €217k of net buying. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. Those buying include 2 senior executives and 1 chief executive. At €90k, the purchase published on 27 August 2026 by McLaughlin Matthew F. is the largest of the period (0.14% of market cap).
With 24 filings in twelve months, the company is more active than the median of 19 filings across the 5,816 companies we follow on the same exchange. Our records for Comscore, Inc. go back to 2016, with 58 purchases and 10 sales on the open market in total. The 10-K for the year ended 31 December 2025 shows 357.5 m USD of revenue and -10.0 m USD of net income.
In all, 4 purchases were made within 30 days of a purchase by another insider of the company. When several insiders buy within a few weeks of each other, analysts speak of a cluster purchase. The latest purchase dates back some time: it was published 39 days ago, on 8 September 2026. The median gap between a trade and its publication by SEC (Form 4) is 2 days. The legal deadline for a Form 4 is two business days after the transaction.
Other companies in the same sector with recent insider buying flagged by our signals: Globalstar, Inc. and Liberty Latin America Ltd. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
155
Thresholds
n/a
Buy Volume
€5M
58 ops. · all time
Sell Volume
€108,355
10 ops. · all time
Who traded when
BuySaleWilliam Paul Livek1 buy3 sales
Matthew F. McLaughlin3 buys
David Kline1 buy
Since the insiders bought
- -16.9%Entry US$4.85 · Close 15 Oct 2026 US$4.03
- -21.3%Entry US$5.12 · Close 15 Oct 2026 US$4.03
- -18.3%Entry US$4.93 · Close 15 Oct 2026 US$4.03
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 15,758 of 24,148 companies
41.8
score / 100
Value46
Quality37
FCF yld-1.2%
Earn yld-19%
EV/EBITDA3.7x
ROE-9.6%
Gross mgn40%
Net mgn-2.8%
Debt/EBITDA1.9x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$3.82
Analyst consensus
1 analysts3.00/5
US$5.00Target US$5.00(+31%)US$5.00
Income statement
RevenueUS$357.5M
Gross profitUS$144.7M40% margin
EBITDAUS$28.6M8% margin
Net income-US$10M-5.1% margin
Valuation
PER (trailing)0.5x
PER (forward)-15.3x
P/Book0.6x
Beta1.12
Balance sheet & cash
Market capUS$58M
Total debtUS$54.3M
Free Cash Flow-US$649k
Debt / Equity5%
Profitability & ownership
ROE-9.6%
ROA-0.9%
% insiders33.1%
% institutions39.9%
Last declaration on 8 September 2026
Declarations155 total
16,633 shares@ US$5.060.11% mcap40.8% of flowCommon StockSEC:0001853874-26-000014:0
Canonical exit: 3 Dec 2026 (T+90)
3,367 shares@ US$5.190.023% mcap8.5% of flowCommon StockSEC:0001853874-26-000014:1
Canonical exit: 7 Dec 2026 (T+90)
20,000 shares@ US$5.230.14% mcap4.5% of flowCommon StockSEC:0001466605-26-000007:0
Canonical exit: 26 Nov 2026 (T+90)
20,000 shares@ US$5.260.14% mcap50.8% of flowCommon StockSEC:0001853874-26-000012:0
Canonical exit: 24 Nov 2026 (T+90)
7,000 shares@ US$5.290.048% mcap100.0% of flowCommon StockSEC:0001851666-26-000004:0
Canonical exit: 18 Nov 2026 (T+90)
3,286,825 sharesCommon StockSEC:0001140361-26-034037:0
3,286,825 sharesCommon StockSEC:0001140361-26-034052:0
16,461 sharesCommon StockSEC:0001493152-26-032238:0
10,000 sharesCommon StockSEC:0001466605-26-000003:0
10,000 sharesCommon StockSEC:0001663090-26-000003:0
10,000 sharesCommon StockSEC:0001853874-26-000007:0
20,000 sharesCommon StockSEC:0001091667-26-000040:0
2,475 shares0Common StockSEC:0002000126-26-000003:0
726 shares@ US$7.970.0071% mcap49.2% of flowCommon StockSEC:0002000126-26-000003:1
10,000 shares0Common StockSEC:0001059953-25-000006:0
3,286,825 sharesCommon StockSEC:0001104659-25-125606:0
3,286,825 sharesCommon StockSEC:0001493152-25-029856:0
3,286,825 sharesCommon StockSEC:0001104659-25-125622:0
10,000 shares0Common StockSEC:0001862601-25-000011:0
10,000 shares0Common StockSEC:0001848881-25-000005:0
10,000 shares0Common StockSEC:0001658784-25-000006:0
9,900 shares@ US$6.552.8% of flowCommon StockSEC:0001466605-25-000009:0
1,934 shares@ US$6.850.6% of flowCommon StockSEC:0001466605-25-000007:0
2,206 shares@ US$7.570.7% of flowCommon StockSEC:0001466605-25-000005:0
1,250 shares0Common StockSEC:0002000126-25-000007:0
25 of 155 declarations
About Comscore, Inc.
Comscore, Inc. (ticker SCOR) is a US-based company listed on the NASDAQ market in the United States. It operates in the media and advertising measurement space, providing audience analytics, cross-platform measurement, and data-driven planning and evaluation tools for media buyers, sellers, advertisers, and agencies. Originally built around digital audience measurement, Comscore has evolved into a broader measurement provider covering digital, linear TV, OTT/streaming, and theatrical movie audiences. The company was founded in the early 2000s with the mission of creating a trusted, independent view of consumer behavior across a rapidly fragmenting media landscape. Its headquarters are in Reston, Virginia, and it maintains an international footprint with offices around the world.
Comscore’s business model is centered on three main areas. First, Content & Ad Measurement covers television, digital, and cross-platform audience measurement as well as advertising effectiveness analytics. Second, Research & Insight Solutions provides custom research, benchmarking, and client-specific analytics services. Third, Syndicated Audience includes standardized audience products, including its movie measurement business and other syndicated data offerings. Together, these segments serve a broad customer base that includes major TV networks, digital media properties, brands, agencies, and film studios.
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From a competitive standpoint, Comscore positions itself as an independent third-party measurement partner in an industry where audience data is increasingly valuable and increasingly complex to validate. That neutrality is important because marketers and media owners need comparable measurement across fragmented channels, especially as ad spending shifts between TV, streaming, mobile, and digital environments. The company’s value proposition rests on combining multiple data sources into a more comprehensive cross-media view, which is a key differentiator in a market that is highly competitive and technically demanding.
Recent developments in 2025 showed a mixed operating picture. Comscore reported quarterly results in which its cross-platform revenue advanced, while some research-oriented businesses declined year over year. A major corporate event was the recapitalization transaction announced in 2025 and completed at the end of that year with preferred stockholders, including Charter Communications, Liberty Broadband, and an affiliate of Cerberus Capital Management. The transaction was designed to reduce senior capital, remove the preferred dividend burden, improve alignment among shareholders, and strengthen the balance sheet. For investors, that signals a company in strategic transition: not a straightforward growth story, but a media measurement platform attempting to simplify its capital structure, protect liquidity, and improve its long-term competitive position.
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