No insider purchase over the last 90 days. The latest was filed 07 Sept 2022.
Every trade that managers of SRX Global Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Food & Agriculture sector. In the past year (18 October 2025 to 18 October 2026), 9 filings came from 2 insiders.
None of the filings is a plain purchase or sale on the open market; they cover grants, option exercises and other movements. Compensation-driven entries like these are tracked, but they say little about how insiders judge the share price.
There has been no open-market purchase by an insider of SRX Global Inc. for at least a year.
With 9 filings in twelve months, the company is quieter than the median of 22 filings across the 5,458 companies we follow on the same exchange. Our records for SRX Global Inc. go back to 2021, with 36 purchases and 1 sale on the open market in total. For the fiscal year to 30 September 2025, the annual 10-K puts revenue at 6.5 m USD and net income at -45.0 m USD.
Other companies in the same sector with recent insider buying flagged by our signals: Village Farms International, Inc. and Orkla ASA. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
FY ended September 2025 · cache
25 of 71 declarations
Better Choice Co Inc. is a United States-based pet health and wellness company that was historically listed on the NYSE American under the ticker BTTR, with principal executive offices in Tampa, Florida, United States. Over time, the company built its platform through acquisitions and brand integration, most notably Halo, Purely for Pets, which it acquired in 2019, alongside earlier investments in TruPet and Bona Vida. In its SEC filings, Better Choice described itself as a company focused on helping dogs and cats live healthier, happier, and longer lives through nutrition-based pet products rather than conventional mass-market pet food offerings. Its core portfolio has included the Halo family of brands, spanning kibble, canned food, freeze-dried raw food, treats, toppers, dental products, chews, supplements, and other pet wellness items.
The business model has centered on premium and super-premium dog and cat nutrition sold through a multi-channel distribution footprint. Better Choice has highlighted digital channels, including e-commerce and online retailers, international distribution partners, and brick-and-mortar pet specialty and independent retail. That channel mix is important from an analyst perspective because it gives the company reach beyond its direct brand presence while still keeping the product mix anchored in higher-value, wellness-oriented categories. The company has also emphasized an outsourced manufacturing model, which it argues provides flexibility, scalability, and room for product innovation without owning heavy production assets.
Historically, Better Choice grew through a series of acquisitions and restructurings aimed at creating a pet-health platform with differentiated branding. The company changed its name in 2019 after reincorporating in Delaware, and over the years it positioned Halo as the central brand in its portfolio. Competitive positioning has been based on premium positioning, ingredient quality, science-led nutrition, and consumer trends such as pet humanization and wellness. Relative to larger pet food incumbents, Better Choice has been a niche player, relying more on brand equity, product formulation, and channel-specific execution than on scale.
Recent corporate developments are material. In 2024, the company completed a 1-for-44 reverse stock split and undertook financing actions to support liquidity and operations. More importantly, on April 24, 2025, Better Choice completed a reverse merger with SRx Health Solutions (Canada). Following that transaction, the company adopted a new corporate identity and the legacy Better Choice pet business became part of a broader restructuring; recent SEC disclosures indicate that prior-period comparisons are no longer directly meaningful because of the reverse acquisition and subsequent changes in operations. For investors, BTTR therefore represents not just a pet wellness story, but also a major corporate transition on the NYSE American market in the United States.
Purchases our model currently ranks for the recommendations list.
All recommendations| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Sep 2025 | 6.5 m USD | -45.0 m USD | -2.13 USD | 10-K |
| Dec 2024 | 35.0 m USD | -168,000 USD | -0.10 USD | 10-K |
| Dec 2023 | 38.6 m USD | -22.8 m USD | -32.29 USD | 10-K |
| Dec 2022 | 54.7 m USD | -39.3 m USD | -58.93 USD | 10-K |
| Dec 2021 | 46.0 m USD | 3.4 m USD | 0.14 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.