Chester Twigg

About Chester Twigg

Chester Twigg is an internationally experienced commercial executive with a long track record in consumer goods, customer leadership, and large-scale commercial transformation. At BIC, he was appointed Group Commercial Officer and joined the Executive Committee in January 2020, as part of the company’s effort to strengthen governance and accelerate its transformation. In this role, he sat close to the core of BIC’s growth agenda, with responsibility for supporting commercial execution, reinforcing sales capabilities, and helping the company move toward a more integrated, consumer-focused global organization. Before joining BIC, Twigg built more than 30 years of experience at leading multinational consumer companies. He held senior positions at Johnson & Johnson, where he served as Global Chief Customer Officer prior to BIC, and at Procter & Gamble, where he spent many years in commercial and marketing leadership roles, including responsibilities across Baby, Feminine Care, and Family Care categories, as well as for the A.S. Watson customer team. His career spans key markets such as India, China, Singapore, and the United States, giving him extensive exposure to international retail, distribution, and customer relationship management. At BIC, Chester Twigg has been associated with a strong performance-driven, customer-centric approach. His appointment was explicitly presented by the company as a way to increase performance at every level and support the shift from a category-led structure to a single global organization focused on the consumer. His professional background makes him a seasoned commercial strategist, with deep expertise in sales leadership, global account management, and building profitable relationships across complex markets.