Kruisweg Jeroen

About Kruisweg Jeroen

Jeroen Kruisweg is a seasoned mobility executive currently associated with Ayvens. According to Ayvens’ official leadership page, he serves as Regional Director for Ireland, the Baltics, the Nordics and Belux. His career path shows a steady progression through operational, commercial and international leadership roles within ALD Automotive, the company that later became Ayvens following the LeasePlan integration. He joined ALD Automotive in 2012 and held several senior positions, including Commercial Director and General Manager in the Netherlands, Regional Director Benelux, and CEO of Ford Fleet Management, a joint venture between ALD and Ford Credit. During his leadership of the Dutch business, the local operation reportedly quadrupled its fleet, launched B2C activities, and successfully integrated Sternlease. Before joining ALD, Kruisweg spent around two decades in the IT and automotive industries, holding sales and marketing positions at Sun Microsystems, Atos Origin and Canon. That background gave him a broad commercial perspective and a strong understanding of both technology-driven and automotive-led business models. His profile suggests a leader comfortable with growth strategy, market expansion, and post-acquisition integration. He is also experienced in managing multi-country responsibilities, which is particularly relevant in the leasing and fleet management sector, where scale, execution discipline and regulatory awareness matter. Kruisweg studied at Nyenrode Business University and earned a master’s degree in marketing from the University of Groningen. Overall, his career reflects a blend of commercial leadership, regional governance and transformation experience, with particular depth in fleet management and sustainable mobility.