Kristell RIVAILLE

About Kristell RIVAILLE

Kristell Rivaille is a French business executive known for her international track record in marketing, strategy, and digital transformation. She joined Edenred’s Board of Directors on May 7, 2025, bringing extensive expertise in brand positioning, growth strategy, and digital innovation. At Google, she serves as Vice President Marketing for Southern Europe and Emerging Markets, following her appointment as Marketing Director for France in 2011. In that role, she has been involved in managing marketing execution across diverse geographies and in adapting global strategies to local market realities. Her career began at Procter & Gamble in 1995, where she contributed to several product launches through distinctive positioning strategies. In 2000, she moved to McKinsey & Company, first in Paris and later in New York, where she worked as an Engagement Manager advising multinational clients in sectors such as pharmaceuticals, technology, and energy on growth and operational improvement challenges. She then strengthened her expertise in digital payments and online commerce at PayPal from 2007 to 2011, where she helped develop the company’s global marketing strategy. Kristell Rivaille’s profile stands out for its consistency: she has built a career at the intersection of strategic thinking, consumer understanding, and digital business development. Her time at Google expanded her leadership scope across Southern Europe and emerging markets, underscoring her ability to operate in complex, multicultural environments and to lead in fast-evolving sectors. Her experience spans consumer goods, management consulting, digital payments, and technology platforms, giving her a broad and relevant perspective on business transformation. An alumna of HEC Paris and Paris-Sorbonne, she combines analytical discipline with strong communication and leadership skills. At Edenred, this background is particularly valuable for board-level discussions on innovation, customer experience, digitalization, and sustainable growth in an international listed company.