Jurn Hoeksema

About Jurn Hoeksema

Jurn Hoeksema is a Dutch real-estate executive with extensive experience in listed commercial property, particularly in retail asset operations, portfolio transformation, and customer-focused destination management. At Unibail-Rodamco-Westfield SE, he served as Chief Operating Officer for Northern Europe and was a member of the Group Executive Committee, with responsibility for the company’s activities in the Netherlands, Denmark, and Sweden. URW’s universal registration documents show him in this role from 2020 and as part of the Executive Committee from 2021 onward, underlining his importance in the Group’s operational leadership. Before URW, Hoeksema held senior positions in the wider European real-estate industry. He previously served as Chief Operating Officer at Citycon, where he developed a strong operational background in shopping-center management, leasing, asset performance, and retail-platform optimization. Sector sources also associate him with earlier leadership roles at organizations such as Multi Corporation, Forum Turkey Fund, Deloitte, and Arthur Andersen Business Consulting, which suggests a career built at the intersection of real estate, advisory, and operational management. He is also reported to have studied at the University of Amsterdam and Delft University of Technology and to have completed an Advanced Management Programme at INSEAD. At Unibail-Rodamco-Westfield, Hoeksema played a visible role in the repositioning of flagship retail destinations. His regional remit included major assets such as Mall of the Netherlands, one of the Group’s most prominent centers in the Dutch market. He was associated with initiatives designed to strengthen footfall, tenant performance, and the overall customer experience while helping URW adapt to structural changes in retail. In public-facing communications, URW also featured him in its sustainability messaging, where he helped explain how the company was building a more sustainable experience across its destinations. That positioning reflects a leadership style centered on long-term value creation, ESG integration, and the reinvention of physical retail as a more resilient, experience-led format. Overall, Jurn Hoeksema’s profile combines operational discipline, international retail real-estate expertise, and strategic execution within one of Europe’s most prominent listed property groups.