JULIEN BLANCHARD

About JULIEN BLANCHARD

Julien Blanchard is the Chairman of the Management Board and co-founder of Hoffmann Green Cement Technologies, a French listed company specialized in clinker-free, low-carbon cement. His profile combines entrepreneurship, industrial strategy, and commercial development. According to the company’s materials, he studied business in France and Canada before focusing on innovative clay-based products and on rethinking the construction materials industry. He co-founded Hoffmann Green with David Hoffmann, a chemical engineer who serves as the company’s scientific lead, with the shared ambition of delivering a major technological shift in cement production. At Hoffmann Green, Blanchard has been central to the company’s industrial rollout. The group has developed an innovative cement portfolio produced through a cold process with no clinker and substantially lower energy consumption, resulting in materially lower CO2 emissions than conventional cement. He has overseen the transition from R&D and pilot-stage development to industrial scale-up, including the construction of production facilities in Vendée, the strengthening of intellectual property, and the expansion of the company’s market reach. Industry coverage and company communications also highlight his role in building partnerships with construction-sector players in France and abroad. His expertise sits at the crossroads of corporate strategy, innovation-led growth, fundraising, and industrial execution in a traditionally slow-moving sector. Blanchard is frequently presented as one of the public faces of cement decarbonization, a field of high environmental importance because cement is a major source of global CO2 emissions. As an executive, he has helped drive product certification, plant development, and the scaling of commercial operations while positioning the company around technical performance, environmental impact reduction, and long-term industrial competitiveness. His career reflects that of a French corporate leader helping to reshape a legacy industry through sustainable innovation.