HOLNEST

About HOLNEST

Holnest is the family holding company of Jean-Michel Aulas, a key figure in French professional football and the long-term transformation of OL Groupe, which was renamed Eagle Football Group in 2024. Within the Lyon ecosystem, Holnest remains a reference shareholder of Eagle Football Group, holding 2.41% of the share capital and 2.77% of voting rights as of June 30, 2025, underscoring its enduring relevance in the company’s history and governance. Jean-Michel Aulas built his reputation as a corporate leader who became a sports entrepreneur. As head of OL Groupe for many years, he developed a growth model combining football operations with brand monetization, events, and the commercialization of the club’s privately owned stadium in Décines, which opened in January 2016. That strategy helped diversify the group’s revenues across six complementary streams: ticketing, media and marketing rights, sponsorship and advertising, brand-related revenue, events, and player trading. His governance legacy lies in a combination of strategic vision, financial discipline, and the ability to manage long-horizon projects in a highly cyclical industry. Under his leadership, the OL Academy became a major sporting and economic asset, strengthening the group’s ability to develop young talent while creating value. The stadium platform and the expansion into off-pitch activities were also defining milestones, broadening the group’s business model beyond football alone. More recently, Holnest has continued to play a role in the group’s capital structure and transition, particularly in the context of the combination with Eagle Football Holdings Bidco Limited, controlled by John Textor, which held 87.78% of Eagle Football Group’s share capital as of June 30, 2025. This highlights Holnest’s position as a historic shareholder and a bridge figure in a listed company entering a new strategic phase.