François VAN AAL

About François VAN AAL

François Van Aal holds a key leadership position within LANSON-BCC, the listed Champagne group. He has served as Deputy Chief Executive Officer of LANSON-BCC since March 2023 and is also President of Champagne Lanson SAS, one of the group’s flagship houses. This dual role places him at the center of both operational governance and brand strategy. Corporate sources and the group’s reference documents confirm that he sits within the executive leadership framework alongside Chairman and CEO Bruno Paillard. His career is closely tied to Maison Lanson, which he has led since January 2019 before being elevated to group-level responsibilities in 2023. That continuity suggests a deep understanding of the brand’s markets, distribution channels, and premium positioning. In a sector where heritage, quality, and international development must be balanced carefully, Van Aal brings hands-on managerial expertise focused on execution, brand value creation, and the coordination of commercial priorities. Under his leadership, Lanson was highlighted as one of the group’s strongest performers. During the 2022 results announcement, LANSON-BCC emphasized Lanson’s export expansion and pricing repositioning. The group also noted that this performance helped support consolidated revenue growth despite a controlled decline in volumes. That outcome reflects a strategy centered on value creation, profitability, and trading up, rather than growth in volume alone. In the broader Champagne landscape, François Van Aal stands out as an executive with a practical, market-oriented profile, combining corporate governance, product know-how, and commercial discipline. His current role is strategically important for a family-linked, multi-house group such as LANSON-BCC, which must reconcile brand identity, financial rigor, and international development. In that respect, he is one of the key figures shaping the group’s day-to-day management and medium-term trajectory.