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Vita Coco Company, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 15 Dec 2022.
Vita Coco Company, Inc.: what insiders have been doing
Every trade that managers of Vita Coco Company, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Food & Agriculture sector. The last twelve months, up to 18 October 2026, brought 95 filings signed by 16 insiders.
The flow runs one way only: 38 sales worth €27.2M, from 7 insiders, and no purchase. The amount is not disclosed for 1 filing. At €2.9M, the sale published on 1 May 2026 by Kirban Michael is the largest of the period (0.088% of market cap).
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. For comparison, the SEC allows two business days to file a Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
For context, the typical company on the same exchange (median of 5,814 companies) published 19 filings over the same period, against 95 filings here. Over the whole record (from 2021), the tally stands at 9 purchases and 142 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 609.8 m USD and net income at 71.3 m USD.
For comparison within the same sector, see the insider buying recorded at Village Farms International, Inc. and Orkla ASA. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
326
Thresholds
n/a
Buy Volume
€1M
9 ops. · all time
Sell Volume
€1B
142 ops. · all time
Who traded when
BuySaleMartin Roper22 sales
Liran Ira16 sales
Roper Martin F15 sales
Sadowsky Kenneth12 sales
Michael Kirban11 sales
Baker Corey9 sales
+4 other insiders
Since the insiders bought
- +96.0%Entry US$13.55 · Close at T+365 US$26.56
- +154.4%Entry US$11.53 · Close at T+365 US$29.33
- +90.4%Entry US$9.18 · Close at T+365 US$17.48
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Vita Coco Company, Inc. Buy (bullish), based on 10 analysts. Average price target: US$78.60.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 10,528 of 24,148 companies
54.9
score / 100
Value32
Quality78
FCF yld1.1%
Earn yld2.1%
EV/EBITDA40.8x
ROE31%
Gross mgn37%
Net mgn12%
Debt/EBITDA0.2x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$58.56
Analyst consensus
10 analystsBuy
US$65.00Target US$78.60(+34%)US$90.00
Income statement
RevenueUS$609.8M
Gross profitUS$222.6M37% margin
EBITDAUS$83.6M14% margin
Net incomeUS$71.3M15.5% margin
Valuation
PER (trailing)31.8x
PER (forward)25.0x
P/Book8.4x
Beta0.75
Balance sheet & cash
Market capUS$3.4B
Total debtUS$14.8M
Free Cash FlowUS$39M
Debt / Equity4%
Profitability & ownership
ROE31.4%
ROA17.0%
% insiders8.6%
% institutions96.1%
Last declaration on 19 August 2026
Declarations326 total
10,801 shares@ US$65.210.021% mcap20.0% of flowCommon StockSEC:0001482981-26-000178:0
10,801 shares@ US$65.210.021% mcap4.9% of flowCommon StockSEC:0001482981-26-000180:0
10,801 shares@ US$65.210.021% mcap22.2% of flowCommon StockSEC:0001482981-26-000176:0
3,900 shares@ US$83.55080.0079% mcap10.5% of flowCOMMONSEC144:0001949846-26-000389
23,575 sharesCommon StockSEC:0001482981-26-000156:0
6,425 sharesCommon StockSEC:0001482981-26-000156:1
30,000 sharesCommon StockSEC:0001482981-26-000156:2
30,000 shares@ US$80.000.058% mcap16.6% of flowCommonSEC144:0001959173-26-004552
1,530 shares@ US$75.180.0031% mcap100.0% of flowCommon StockSEC:0001482981-26-000148:0
1,530 shares@ US$75.180.0031% mcap100.0% of flowCommon StockSEC:0001482981-26-000144:0
50,000 shares@ US$68.000.088% mcap20.2% of flowCommon StockSEC:0001482981-26-000126:0
20,000 shares@ US$10.1780.0053% mcap1.4% of flowCommon StockSEC:0001482981-26-000124:0
20,000 shares@ US$65.000.034% mcap8.9% of flowCommon StockSEC:0001482981-26-000124:1
20,000 shares@ US$62.500.032% mcap8.6% of flowCommon StockSEC:0001482981-26-000124:3
20,000 shares@ US$10.1780.0053% mcap1.4% of flowCommon StockSEC:0001482981-26-000124:4
20,000 shares@ US$67.500.035% mcap9.2% of flowCommon StockSEC:0001482981-26-000124:5
25,000 shares@ US$10.1780.0066% mcap1.4% of flowCommon StockSEC:0001482981-26-000122:0
20,544 shares@ US$10.1780.0054% mcap1.2% of flowCommon StockSEC:0001482981-26-000122:2
20,544 shares@ US$59.3480.031% mcap6.9% of flowCommon StockSEC:0001482981-26-000122:3
25,000 shares@ US$51.130.033% mcap7.2% of flowCommon StockSEC:0001482981-26-000122:1
25,000 shares@ US$10.1780.0066% mcap1.4% of flowCommon StockSEC:0001482981-26-000114:0
25,000 shares@ US$50.000.032% mcap7.0% of flowCommon StockSEC:0001482981-26-000114:3
25,000 shares@ US$50.000.032% mcap7.0% of flowCommon StockSEC:0001482981-26-000114:1
25,000 shares@ US$10.1780.0066% mcap1.4% of flowCommon StockSEC:0001482981-26-000114:2
25 of 326 declarations
About Vita Coco Company, Inc.
Vita Coco Company, Inc. is a U.S.-listed consumer beverage company traded on the NASDAQ under the ticker COCO in the United States. The business was built around the launch of the Vita Coco brand in New York City in 2004 by Michael Kirban and Ira Liran, when the company helped establish packaged coconut water as a premium beverage in the U.S. The company is headquartered in New York City, with additional international offices in London and Singapore. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000022/coco-20251231.htm?utm_source=openai))
From an operating perspective, Vita Coco remains highly focused on coconut water, but it has broadened into a wider portfolio of coconut-based and adjacent “better-for-you” products. Its current lineup includes Vita Coco Coconut Water, Vita Coco Extra Coconut, Vita Coco Coconut Juice, Farmers Organic, Vita Coco Coconut MLK, and Vita Coco Treats. The company has also previously marketed brands such as Ever & Ever, PWR LIFT, and Runa, although some of these offerings were reduced or discontinued, which suggests management is prioritizing the categories with the strongest consumer pull and brand economics. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000022/coco-20251231.htm?utm_source=openai))
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In competitive terms, Vita Coco holds a leading position in coconut water in the U.S. The company reported more than 40% share in the category based on Circana data for the 52 weeks ended December 28, 2025, underscoring the strength of its brand awareness, merchandising execution, and distribution footprint. Operationally, the business is organized across two segments: the Americas, mainly the U.S. and Canada, and International, covering Europe, the Middle East, Africa, and Asia Pacific. It also sells private-label coconut water, adding a second channel of demand alongside its branded business. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000022/coco-20251231.htm?utm_source=openai))
Recent company news points to continued momentum. In February 2026, Vita Coco reported full-year 2025 net sales of $610 million, up 18% year over year, with Vita Coco Coconut Water sales growing 26% for the year. Management guided to 2026 net sales of $680 million to $700 million, reflecting confidence in continued growth and margin support. In the first quarter of 2026, the company said the main driver of revenue growth was strong Vita Coco Coconut Water volume in both the Americas and International segments, while Vita Coco Treats benefited from a full quarter of U.S. shipments after its national launch. For investors, Vita Coco stands out as a branded beverage platform with a leading niche position, international reach, and a still-expanding product set. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1482981/000148298126000019/coco-20251231xexx991pressr.htm?utm_source=openai))
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