Insiders Trades
The Sage Group plc. Stock: price and insider trades · United Kingdom
7 insiders bought €113k of shares over the last 90 days, the latest filed 30 Sept 2026.
Cluster: 2 buyers in 30 daysThe Sage Group plc.: what insiders have been doing
Every trade that managers of The Sage Group plc. disclose to RNS (LSE) is tracked on this page. The company is based in Newcastle upon Tyne, United Kingdom. It was founded in 1981. In the past year (17 October 2025 to 17 October 2026), 97 filings came from 22 insiders.
Open-market activity splits into 23 purchases totalling €597k and 17 sales totalling €6.5M; 14 insiders sit on the buying side and 11 insiders on the selling side. The amount is not disclosed for 11 filings. Unlike grants, an open-market purchase is paid for by the insider, at the market price. Among those who bought: 7 senior executives, 5 board members and 1 finance chief. The largest single trade was a sale of €1.5M by Steve Hare, published on 4 December 2025.
In the case of 13 purchases, another manager of the company was buying within the same 30 days. Such overlaps are known as a cluster signal: distinct people reaching the same decision at about the same time. The clock since the last published purchase (30 September 2026) now reads 17 days. The median gap between a trade and its publication by RNS (LSE) is 2 days. The regulation allows three business days to notify a trade (UK MAR).
For context, the typical company on the same exchange (median of 833 companies) published 6 filings over the same period, against 97 filings here. Looking back to 2023, when coverage begins, insiders filed 70 purchases and 55 sales.
This summary is built from RNS (LSE) disclosures alone and does not predict where the share price will go.
Insider Decl.
286
Thresholds
n/a
Buy Volume
€1M
70 ops. · all time
Sell Volume
€27M
55 ops. · all time
Who traded when
BuySaleAaron Harris9 buys9 sales
Amy Cosgrove6 buys5 sales
Walid Abu-Hadba9 buys2 sales
Simon Longbottom4 buys4 sales
Amanda Cusdin3 buys4 sales
Derk Bleeker3 buys4 sales
+8 other insiders
Since the insiders bought
- +2.3%Entry £10.49 · Close 13 Oct 2026 £10.73
- +2.3%Entry £10.49 · Close 13 Oct 2026 £10.73
- +4.4%Entry £10.28 · Close 13 Oct 2026 £10.73
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate The Sage Group plc. Buy (bullish), based on 19 analysts. Average price target: £11.43.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 6,199 of 24,147 companies
63.7
score / 100
Value48
Quality79
FCF yld4.6%
Earn yld3.6%
EV/EBITDA18.7x
ROE76%
Gross mgn93%
Net mgn15%
Debt/EBITDA2.5x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended September 2025 · cache
£10.85
Analyst consensus
19 analystsBuy
£8.50Target £11.43(+5%)£14.00
Income statement
Revenue£2.5B
Gross profit£2.3B93% margin
EBITDA£629M25% margin
Net income£369M14.6% margin
Valuation
PER (trailing)27.1x
PER (forward)1885.0x
P/Book4556.7x
Beta0.35
Balance sheet & cash
Market cap£9.8B
Total debt£1.6B
Free Cash Flow£469M
Debt / Equity919%
Profitability & ownership
ROE75.6%
ROA9.5%
% insiders0.9%
% institutions85.1%
Last declaration on 30 September 2026
Declarations286 total
1,993,661 sharesOutside a trading venueFCA-NSM:9ad21d88-858a-486d-88fa-8265320b2ce3-0
1,120,424 sharesOutside a trading venueFCA-NSM:9ad21d88-858a-486d-88fa-8265320b2ce3-1
318,627 sharesOutside a trading venueFCA-NSM:9ad21d88-858a-486d-88fa-8265320b2ce3-2
521 shares@ £6.900.0000% mcap0.2% of flowOutside a trading venueFCA-NSM:956aa4fe-e2f7-43e9-9ca1-0b14a9885200-0
Canonical exit: 28 Dec 2026 (T+90)
521 shares@ £6.900.0000% mcap0.4% of flowOutside a trading venueFCA-NSM:956aa4fe-e2f7-43e9-9ca1-0b14a9885200-1
Canonical exit: 28 Dec 2026 (T+90)
8,718 sharesOutside a trading venueFCA-NSM:8a7b8272-bacf-4c9a-a80c-cbdaca708111-0
Canonical exit: 4 Dec 2026 (T+90)
4,106 shares@ £10.37570.0005% mcap37.5% of flowLondon Stock ExchangeISIN GB00B8C3BL03RNS:9761682-1
2,608 shares@ £6.900.0002% mcap0.5% of flowOutside a trading venueFCA-NSM:d931b59c-427f-49d1-8aaa-97ae7e23241b-0
Canonical exit: 2 Nov 2026 (T+90)
2,608 shares@ £10.110.0003% mcap1.6% of flowLondon Stock ExchangeFCA-NSM:d931b59c-427f-49d1-8aaa-97ae7e23241b-2
2,608 shares@ £6.900.0002% mcap1.1% of flowOutside a trading venueFCA-NSM:d931b59c-427f-49d1-8aaa-97ae7e23241b-1
Canonical exit: 2 Nov 2026 (T+90)
549 shares@ £8.13790.0001% mcap0.1% of flowOutside a trading venueFCA-NSM:1c1c4be4-2f4d-4144-81e0-515c6f184652-0
Canonical exit: 1 Nov 2026 (T+90)
549 shares@ £8.13790.0001% mcap2.4% of flowOutside a trading venueFCA-NSM:1c1c4be4-2f4d-4144-81e0-515c6f184652-1
Canonical exit: 1 Nov 2026 (T+90)
2,460 shares@ £8.31370.0002% mcap1.3% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-2
1,305 shares@ £8.31370.0001% mcap0.5% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-3
175 shares@ £8.31370.0000% mcap1.3% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-6
1,891 shares@ £8.31370.0002% mcap0.3% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-7
45 shares@ £8.31380.0000% mcap0.2% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-8
6,341 shares@ £8.31370.0006% mcap1.4% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-0
3 shares@ £8.31330.0000% mcap38.6% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-1
1,454 shares@ £8.31370.0001% mcap0.5% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-4
1,005 shares@ £8.31370.0001% mcap0.9% of flowLondon Stock ExchangeRNS:d0009cf0-f175-4d6b-994f-51d117741791-5
0Outside a trading venueISIN GB00B8C3BL03RNS:9630253-0
0Outside a trading venueISIN GB00B8C3BL03RNS:9630253-1
0Outside a trading venueISIN GB00B8C3BL03RNS:9630253-2
2,577 sharesOutside a trading venueRNS:30886dc6-952f-454e-97d9-34aea6bc30f4-0
25 of 286 declarations
About The Sage Group plc.
The Sage Group plc is a British company specializing in business management software. It provides accounting and management solutions for small and medium-sized enterprises.
