Insiders Trades
ServiceNow, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 02 Mar 2026.
ServiceNow, Inc.: what insiders have been doing
ServiceNow, Inc., founded in 2004, is a Technology company based in Santa Clara, United States. Its directors and officers file their transactions with SEC (Form 4). Over the twelve months to 18 October 2026, the company's managers filed 136 filings, from 18 insiders.
The record shows 1 purchase on the open market worth €2.5M, made by 1 insider, against 16 sales worth €3.5M by 8 insiders. Netting one side against the other leaves €987k of net selling. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Among those who bought: 1 chief executive. The largest single trade was a purchase of €2.5M by McDermott William R, published on 2 March 2026.
The last purchase on record was published on 2 March 2026, which is 230 days ago. Filings reach the SEC (Form 4) feed a median of 4 days after the trade. US insiders must file a Form 4 within two business days of a trade. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
For context, the typical company on the same exchange (median of 5,812 companies) published 19 filings over the same period, against 136 filings here. Since 2016, the database holds 2 purchases and 208 sales by insiders of the company. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 13.28 bn USD and net income at 1.75 bn USD.
For comparison within the same sector, see the insider buying recorded at Core Scientific, Inc./tx and Gitlab Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
862
Thresholds
n/a
Buy Volume
€4M
2 ops. · all time
Sell Volume
€129M
208 ops. · all time
Who traded when
BuySalePaul Edward Chamberlain8 sales
McBride Kevin Thomas6 sales
Smith Paul John6 sales
Sands Anita M5 sales
William R. McDermott1 buy4 sales
Canney Jacqueline P4 sales
+11 other insiders
Since the insiders bought
- +20.0%Entry US$113.19 · Close at T+90 US$135.86
- -39.7%Entry US$135.85 · Close at T+365 US$81.98
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate ServiceNow, Inc. Strong Buy (bullish), based on 46 analysts. Average price target: US$150.28.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 10,185 of 24,148 companies
55.5
score / 100
Value33
Quality79
FCF yld3.1%
Earn yld1.2%
EV/EBITDA49.4x
ROE14%
Gross mgn78%
Net mgn13%
Debt/EBITDA0.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$139.98
Analyst consensus
46 analystsStrong buy
US$72.00Target US$150.28(+7%)US$248.00
Income statement
RevenueUS$13.3B
Gross profitUS$10.3B78% margin
EBITDAUS$3B23% margin
Net incomeUS$1.7B11.3% margin
Valuation
PER (trailing)87.5x
PER (forward)28.0x
P/Book11.6x
Beta0.99
Balance sheet & cash
Market capUS$144.7B
Total debtUS$2.4B
Free Cash FlowUS$4.5B
Debt / Equity68%
Profitability & ownership
ROE14.2%
ROA4.2%
% insiders0.2%
% institutions84.7%
Last declaration on 1 September 2026
Declarations862 total
2,034 shares@ US$147.87470.0002% mcap10.2% of flowCommon StockSEC:0001667422-26-000036:0
2,034 shares@ US$147.87470.0002% mcap10.2% of flowCommonSEC144:0001959173-26-006547
2,700 shares@ US$135.50040.0002% mcap12.6% of flowCommon StockSEC:0001659774-26-000012:0
7,847 shares@ US$138.000.0007% mcap10.7% of flowCommonSEC144:0001959173-26-006508
2,700 shares@ US$135.50040.0002% mcap100.0% of flowCommonSEC144:0001950047-26-008744
970 shares0Common StockSEC:0001649609-26-000032:0
1,595 shares0Common StockSEC:0001465391-26-000030:0
4,160 shares0Common StockSEC:0001334944-26-000034:0
136 shares@ US$117.700.0000% mcap0.5% of flowCommon StockSEC:0001667422-26-000033:1
340 shares0Common StockSEC:0001667422-26-000033:0
300 shares0Common StockSEC:0001667422-26-000033:2
496 shares@ US$117.700.0000% mcap0.6% of flowCommon StockSEC:0001649609-26-000032:1
120 shares@ US$117.700.0000% mcap0.5% of flowCommon StockSEC:0001667422-26-000033:3
485 shares0Common StockSEC:0002111929-26-000016:0
168 shares@ US$117.700.0000% mcap26.3% of flowCommon StockSEC:0002111929-26-000016:1
858 shares@ US$117.700.0001% mcap0.5% of flowCommon StockSEC:0001465391-26-000030:1
2,236 shares@ US$117.700.0002% mcap1.2% of flowCommon StockSEC:0001334944-26-000034:1
1,686 shares@ US$124.000.0001% mcap15.4% of flowCommon StockSEC:0001781064-26-000018:1
3,135 shares0Common StockSEC:0001781064-26-000018:0
7,180 shares0Common StockSEC:0001781064-26-000018:2
3,860 shares@ US$124.000.0003% mcap35.2% of flowCommon StockSEC:0001781064-26-000018:3
8,877 shares0Common StockSEC:0001334944-26-000032:2
1,490 shares0Common StockSEC:0001649609-26-000030:0
761 shares@ US$124.000.0001% mcap0.9% of flowCommon StockSEC:0001649609-26-000030:1
3,566 shares0Common StockSEC:0001649609-26-000030:2
25 of 862 declarations
About ServiceNow, Inc.
ServiceNow, Inc. is a US technology company listed on the NYSE under the ticker NOW, with headquarters in Santa Clara, California, United States. For investors in France, Belgium, and Switzerland, ServiceNow stands out as a leading enterprise software vendor focused on cloud-based workflow automation and digital process orchestration. The company was founded in 2004 by Fred Luddy with the goal of modernizing IT service management through a cloud-native platform. Since then, it has expanded well beyond IT into HR, customer service, operations, finance, security, and, more recently, agentic AI.
ServiceNow’s business model is primarily subscription-based. Its platform helps large organizations manage requests, incidents, tasks, and cross-functional workflows through a unified interface. Key product areas include IT Service Management, IT Operations Management, Customer Service Management, HR Service Delivery, Security Operations, and AI-powered offerings such as Now Assist and AI Control Tower. This “platform for workflows” positioning gives ServiceNow a strong competitive moat versus point-solution vendors, broad horizontal software suites, and systems integrators that need a standard enterprise automation layer.
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The company is particularly strong in large enterprises and complex organizations where security, integration depth, scalability, and governance matter. ServiceNow has built a global commercial footprint across North America, Europe, and Asia-Pacific, and it continues to deepen penetration across regulated industries and large industrial customers. Its value proposition is not just task automation, but end-to-end process digitization across departments and functions.
Recent developments reinforce the company’s strategic momentum. In the first quarter of 2026, ServiceNow reported 22% growth in total revenue, raised its full-year subscription revenue outlook, and highlighted strong traction in AI-driven products. The company has also been active on the partnership and product front, expanding initiatives with AWS, Accenture, and NVIDIA around agentic AI and governance. In addition, ServiceNow completed acquisitions including Armis and Veza, strengthening its capabilities in security, asset visibility, and workflow governance. For equity investors, ServiceNow remains a high-quality growth franchise tied to the secular expansion of enterprise automation and AI-enabled operations.
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