Marie Brizard Wine and Spirits: directors' dealings · France · AMF

About Marie Brizard Wine and Spirits

Marie Brizard Wine & Spirits (MBWS) is a French listed wine and spirits group focused on the development, production, marketing and distribution of international brands across whisky, vodka, liqueurs, premium spirits, wines and syrups. The company relies on a diversified brand portfolio that includes William Peel, Sobieski, Marie Brizard, Maison Gautier, San José and the Marie Brizard Syrups range. This mix gives MBWS exposure to several consumption segments, from mainstream brands to more premium, image-driven offerings. The group’s origins are closely tied to the historic Maison Marie Brizard, founded in Bordeaux in 1755 by Marie Brizard, a pioneering figure in French liqueurs. This heritage is a central asset, particularly in markets where authenticity, craftsmanship and historical identity shape consumer perception. Over time, MBWS broadened its scope beyond the original liqueur house to build a broader portfolio of spirits and wine brands, with a strategy centered on innovation, recipe modernization and adaptation to evolving consumption patterns, especially cocktail culture and at-home usage. Operationally, MBWS highlights several key product families. William Peel is one of its flagship brands and is positioned as a leading blended Scotch whisky, especially in France, while continuing to expand internationally. Sobieski, a Polish-tradition vodka made exclusively from rye, is another important pillar of the portfolio and has meaningful traction in markets such as the United States, France, Poland and Lithuania. The Marie Brizard brand remains a strategic asset in liqueurs and syrups, benefiting from strong historical recognition and the ongoing growth of cocktail-related consumption. MBWS is mainly established in Europe and the United States, while maintaining a broader international commercial footprint through its distribution network. The group also emphasizes sustainability, product innovation and the development of brands with strong identity and consumer appeal. Its market position is built on a combination of heritage, brand equity and international reach, within a highly competitive industry dominated by global groups but still offering opportunities for distinctive, heritage-based brands to stand out.