KLARSEN: management transactions · France · AMF

About KLARSEN

Klarsen is a French listed group specialized in data marketing and client engagement. Founded in Bordeaux in 1995, the company was built around the collection, processing and activation of data to help brands better target audiences and improve the commercial performance of their campaigns. Since its listing on Euronext Growth Paris in 2011, Klarsen has steadily strengthened its niche positioning in marketing data services by combining proprietary technology, qualified databases and operational know-how. Klarsen’s business model is centered on turning data into measurable growth. The group operates across several steps of the value chain: customer data collection, cleansing, enrichment, scoring, segmentation, multichannel file rental and the activation of omnichannel marketing campaigns. Its commercial offering is structured around three complementary use cases: acquiring qualified prospects, identifying intent-driven audiences, and re-converting leads or existing customers. This framework allows Klarsen to address customer acquisition, reactivation and retention needs. The group presents itself as a long-established player in French data marketing, with more than three decades of experience. It highlights millions of qualified profiles in its databases, both proprietary and partner-based, as well as technology capable of qualifying consumers in real time. Its model therefore relies on a combination of data assets, technology platforms and marketing execution capabilities. In addition, Klarsen also publishes content websites and has a publishing activity that generates traffic and broadens its ecosystem. Geographically, Klarsen is primarily active in France but also operates across several European countries, with exposure to North America since 2014. This international footprint remains focused on data-driven campaigns tailored to advertisers and agencies, with an emphasis on GDPR-compliant practices. The group is headquartered in Bordeaux and its platform is complemented by acquired entities such as ITL and DAFI, which strengthen its direct marketing expertise and certain specialized verticals. A notable point is that Klarsen has been refocusing its activities since 2017 toward qualified lead generation, in a market characterized by stronger competition and rapid digital advertising changes. More recently, the company said it continues to pursue external growth while aiming to improve operating profitability. As of March 10, 2026, it was targeting revenue growth in 2026 and remained attentive to ongoing legal proceedings, an important factor for risk analysis.