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GoPro, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Welts Frederic, was filed 11 May 2022.
GoPro, Inc.: what insiders have been doing
Every trade that managers of GoPro, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Media & Communication sector and is based in San Mateo, United States. It was founded in 2002. The last twelve months, up to 18 October 2026, brought 20 filings signed by 11 insiders.
Only sales appear on the open market, 3 sales in all totalling €80k, filed by 2 insiders. At €40k, the sale published on 24 February 2026 by Mcgee Brian is the largest of the period (0.043% of market cap).
The median gap between a trade and its publication by SEC (Form 4) is 2 days. Section 16 rules allow two business days to file each Form 4. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
With 20 filings in twelve months, the company is more active than the median of 19 filings across the 5,811 companies we follow on the same exchange. Over the whole record (from 2016), the tally stands at 4 purchases and 30 sales. The 10-K for the year ended 31 December 2025 shows 651.5 m USD of revenue and -93.5 m USD of net income.
For comparison within the same sector, see the insider buying recorded at Globalstar, Inc. and Liberty Latin America Ltd. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
233
Thresholds
n/a
Buy Volume
€216,440
4 ops. · all time
Sell Volume
€3M
30 ops. · all time
Who traded when
BuySaleBrian Mcgee3 sales
Alexander J. Lurie1 sale
Jason Christopher Stephen1 sale
William George Brumder1 sale
Since the insiders bought
- -41.8%Entry US$6.67 · Close at T+365 US$3.88
- -34.3%Entry US$10.09 · Close at T+365 US$6.63
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 21,427 of 23,476 companies
20.8
score / 100
Value11
Quality31
FCF yld-11%
Earn yld-43%
EV/EBITDA·
ROE·
Gross mgn34%
Net mgn-14%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$1.16
Analyst consensus
1 analysts5.00/5
US$0.50Target US$0.50(-57%)US$0.50
Income statement
RevenueUS$651.5M
Gross profitUS$219.2M34% margin
EBITDA-US$75.9M-12% margin
Net income-US$93.5M-28.5% margin
Valuation
PER (forward)-116.0x
P/Book2.4x
Beta2.44
Balance sheet & cash
Market capUS$239.4M
Total debtUS$83.3M
Free Cash Flow-US$24M
Profitability & ownership
ROE-497.2%
ROA-17.1%
% insiders13.6%
% institutions44.3%
Last declaration on 19 August 2026
Declarations233 total
2,894 shares@ US$0.61430.0006% mcap0.4% of flowClass A Common StockSEC:0001628280-26-058009:0
2,871 shares@ US$0.61430.0006% mcap100.0% of flowClass A Common StockSEC:0001628280-26-058010:0
1,317 shares@ US$0.61430.0003% mcap1.9% of flowClass A Common StockSEC:0001628280-26-058011:0
110,181 shares0Class A Common StockSEC:0001628280-26-040884:0
110,181 shares0Class A Common StockSEC:0001628280-26-040894:0
110,181 shares0Class A Common StockSEC:0001628280-26-040886:0
110,181 shares0Class A Common StockSEC:0001628280-26-040888:0
59,509 shares@ US$0.79210.043% mcap3.0% of flowClass A Common StockSEC:0001628280-26-011127:0
3,779 shares@ US$0.80666.9% of flowClass A Common StockSEC:0001628280-26-009813:0
25,735 shares@ US$0.80661.3% of flowClass A Common StockSEC:0001628280-26-009812:0
13,167 shares@ US$0.80660.8% of flowClass A Common StockSEC:0001628280-26-009809:0
6,386 shares@ US$0.80661.1% of flowClass A Common StockSEC:0001628280-26-009810:0
10,855 shares@ US$0.80660.1% of flowClass A Common StockSEC:0001628280-26-009806:0
4,579 shares@ US$1.570.5% of flowClass A Common StockSEC:0001628280-25-053856:0
26,011 shares@ US$1.521191.3% of flowClass A Common StockSEC:0001628280-25-053414:0
31,714 shares@ US$1.54100.0% of flowClass A Common StockSEC:0001628280-25-053244:0
9,188 shares@ US$1.540.2% of flowClass A Common StockSEC:0001628280-25-053239:0
1,505 shares@ US$1.540.1% of flowClass A Common StockSEC:0001628280-25-053235:0
792 shares@ US$1.540.1% of flowClass A Common StockSEC:0001628280-25-053232:0
1,129,944 shares@ US$1.7734.8% of flowClass A Common StockSEC:0001628280-25-052117:0
12,000 shares@ US$2.49100.0% of flowClass A common stockSEC:0000921895-25-002630:0
150,043 shares@ US$1.243411.9% of flowClass A Common StockSEC:0001257463-25-000005:0
113,208 shares0Class A Common StockSEC:0002070989-25-000001:0
5,548 shares@ US$1.351.7% of flowClass A Common StockSEC:0001861604-25-000003:0
792 shares@ US$1.350.1% of flowClass A Common StockSEC:0001768059-25-000003:0
25 of 233 declarations
About GoPro, Inc.
GoPro, Inc. (NASDAQ: GPRO) is a United States-based company headquartered in San Mateo, California, focused on action cameras, immersive capture solutions, and related software and subscription services. Founded in 2002 by Nicholas Woodman, the business began as Woodman Labs and adopted the GoPro brand in 2004. From the start, GoPro’s core value proposition has been to help consumers capture and share high-energy, hands-on experiences through compact, durable cameras designed for demanding environments.
The company’s revenue base has historically been anchored in cameras and accessories, but over time GoPro has expanded into a more balanced model that includes software, cloud services, and subscriptions. Its main product families include the HERO camera line, the MAX 360-degree camera platform, the Quik editing app, and the GoPro subscription offering. That subscription ecosystem is strategically important because it improves customer retention, supports a more recurring revenue stream, and can partially offset the inherent cyclicality of consumer hardware demand.
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From a competitive standpoint, GoPro remains a recognized leader in the action-camera category, but it operates in a highly competitive landscape. It competes not only with other dedicated camera brands, but also indirectly with smartphones and low-cost devices that can satisfy casual content-capture needs. GoPro’s strongest differentiators are its brand equity, its established community of creators and athletes, its software capabilities, and its expertise in 360-degree imaging and video stitching. The company also continues to invest in AI-enabled editing and content workflows to make its ecosystem more compelling.
Geographically, GoPro sells into the United States and international markets through a mix of direct-to-consumer channels, retail partners, and distributors. While the U.S. remains its home market, the brand has global recognition and a worldwide user base, which gives it an international footprint beyond its California headquarters.
Recent developments are particularly relevant for investors. GoPro reported first-quarter 2026 results on May 11, 2026 and disclosed that its board had authorized a review of strategic alternatives with the help of a financial advisor. In March 2026, the company reported full-year 2025 results and highlighted its GP3 next-generation AI-enabled processor, which is expected to power new cameras starting in Q2 2026. During 2025, GoPro also unveiled several new products, including MAX2, LIT HERO, and Fluid Pro AI, underscoring its effort to refresh the portfolio and broaden its addressable market beyond traditional action capture.
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