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Direct Digital Holdings, Inc. Stock: price and insider trades · United States
Direct Digital Holdings, Inc.: what insiders have been doing
Direct Digital Holdings, Inc. belongs to the Technology sector. Filings by its managers are published through SEC (Form 4). In the past year (18 October 2025 to 18 October 2026), 57 filings came from 10 insiders.
All open-market trades in the period are sales: 12 sales worth €35k, by 5 insiders, with no purchase on record. The totals do not cover 7 filings with an undisclosed amount. Smith W Keith filed the largest sale, €23k, on 17 November 2025.
Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
Across the 5,814 companies tracked on its exchange, the median is 19 filings; at 57 filings, this issuer sits above that mark. Our records for Direct Digital Holdings, Inc. go back to 2022, with no purchases and 44 sales on the open market in total. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 34.7 m USD and net income at -18.9 m USD.
For comparison within the same sector, see the insider buying recorded at Core Scientific, Inc./tx and Gitlab Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
157
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€1M
44 ops. · all time
Who traded when
BuySaleMark D. Walker21 sales
W. Keith Smith9 sales
Locke Mistelle4 sales
Antoinette Renee Leatherberry3 sales
Richard Cohen3 sales
Analyst consensus: bullish or bearish?
Analysts rate Direct Digital Holdings, Inc. Buy (bullish), based on 1 analysts. Average price target: US$32.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2025FY ended December 2025 · cache
US$0.30
Analyst consensus
1 analystsBuy
US$32.00Target US$32.00(+10567%)US$32.00
Income statement
RevenueUS$34.7M
Gross profitUS$10.4M30% margin
EBITDA-US$20.2M-58% margin
Net income-US$18.9M-74.4% margin
Valuation
PER (trailing)16.2x
PER (forward)-0.1x
P/Book86.6x
Beta5.31
Balance sheet & cash
Market capUS$240.8k
Total debtUS$13M
Free Cash Flow-US$9M
Debt / Equity31%
Profitability & ownership
ROE4.6%
ROA-43.2%
% insiders1.2%
% institutions1.0%
Last declaration on 3 September 2026
Declarations157 total
1,636 shares@ US$2.05720.26% mcap0.9% of flowClass A Common Stock, par value $0.001 per shareSEC:0001628280-26-060597:0
500 shares@ US$1.900.072% mcap0.2% of flowClass A Common Stock, par value $0.001 per shareSEC:0001628280-26-060597:1
10,000 shares@ US$2.361.24% mcap100.0% of flowCommonSEC144:0001654954-26-007980
10,000 sharesClass A Common Stock, par value $0.001 per shareSEC:0001896664-26-000007:0
36 shares@ US$16.480.6% of flowClass A Common Stock, par value $0.001 per shareSEC:0001896798-26-000002:1
31 shares@ US$16.481.0% of flowClass A Common Stock, par value $0.001 per shareSEC:0001493839-26-000003:2
90 sharesClass A Common Stock, par value $0.001 per shareSEC:0001298692-26-000003:0
159 sharesClass A Common Stock, par value $0.001 per shareSEC:0001298692-26-000003:1
76 sharesClass A Common Stock, par value $0.001 per shareSEC:0001298692-26-000003:2
37 sharesClass A Common Stock, par value $0.001 per shareSEC:0001298692-26-000003:3
25 sharesClass A Common Stock, par value $0.001 per shareSEC:0001298692-26-000003:4
28 sharesClass A Common Stock, par value $0.001 per shareSEC:0001493839-26-000003:0
33 sharesClass A Common Stock, par value $0.001 per shareSEC:0001493839-26-000003:3
204 sharesClass A Common Stock, par value $0.001 per shareSEC:0001203452-26-000002:0
45 sharesClass A Common Stock, par value $0.001 per shareSEC:0001203452-26-000002:2
67 sharesClass A Common Stock, par value $0.001 per shareSEC:0001203452-26-000002:4
90 sharesClass A Common Stock, par value $0.001 per shareSEC:0001834624-26-000003:0
159 sharesClass A Common Stock, par value $0.001 per shareSEC:0001834624-26-000003:1
67 sharesClass A Common Stock, par value $0.001 per shareSEC:0001834624-26-000003:2
37 sharesClass A Common Stock, par value $0.001 per shareSEC:0001834624-26-000003:3
23 sharesClass A Common Stock, par value $0.001 per shareSEC:0001834624-26-000003:4
204 sharesClass A Common Stock, par value $0.001 per shareSEC:0001896664-26-000002:0
45 sharesClass A Common Stock, par value $0.001 per shareSEC:0001896664-26-000002:2
67 sharesClass A Common Stock, par value $0.001 per shareSEC:0001896664-26-000002:4
1,363 sharesClass A Common Stock, par value $0.001 per shareSEC:0001896664-26-000002:6
25 of 157 declarations
About Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. is a technology company focused on digital advertising and marketing solutions. It primarily operates on the XNAS stock market.
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