Dayforce, Inc., classified in the Business Services sector, is a listed company based in Bloomington, United States, founded in 1992. Its insiders report their share dealings to SEC (Form 4). The last twelve months, up to 18 October 2026, brought 29 filings signed by 16 insiders.
No insider bought on the market over the period, while 4 insiders filed 10 sales totalling €4.9M. The largest single trade was a sale of €2.3M by Price T Rowe Associates Inc /MD/, published on 3 November 2025.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. For comparison, the SEC allows two business days to file a Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
With 29 filings in twelve months, the company is more active than the median of 22 filings across the 5,458 companies we follow on the same exchange. Our records for Dayforce, Inc. go back to 2021, with no purchases and 101 sales on the open market in total.
For comparison within the same sector, see the insider buying recorded at Coursera, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
FY ended December 2024 · cache
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Dayforce, Inc. is a U.S.-based enterprise software company focused on human capital management (HCM). The company’s core value proposition is a unified cloud platform that brings together payroll, HR administration, workforce management, talent, scheduling, analytics, and related workflow capabilities in a single environment. Dayforce was formerly closely associated with Ceridian, and the current branding was designed to emphasize the company’s flagship product and its platform-led identity. Before its take-private transaction, Dayforce traded on the NYSE under the ticker DAY in the United States, and it built its market reputation as a large-cap HCM vendor serving mid-market, enterprise, and global customers.
At the product level, the Dayforce platform is positioned as a “single system” alternative to fragmented HR stacks. That architecture is central to its competitive pitch: by consolidating multiple point solutions into one application, customers can streamline administration, improve data consistency, and reduce the operational burden of integrating separate vendors. The company’s offerings span core HR, payroll, time and attendance, scheduling, compensation, recruitment, onboarding, performance, and people analytics. Dayforce has also invested in AI-driven experiences and workflow automation, and it markets compliance capabilities as a key differentiator, particularly for employers that must navigate multiple tax, labor, and regulatory regimes.
Dayforce competes in a crowded HCM market against major global software providers such as Workday, SAP SuccessFactors, Oracle HCM Cloud, and other specialist vendors. Its differentiation has historically centered on usability, end-to-end platform integration, and the promise of reducing system complexity. Public communications in 2025 highlighted strong customer retention, continued product innovation, and a broad customer base across multiple industries. The company also emphasized growth in recurring revenue and continued momentum in bookings, reflecting a subscription-oriented software model with recurring cash flow characteristics.
Geographically, Dayforce operates internationally, with a strong footprint in North America and customers across other regions. The company’s operating base has been associated with Minneapolis, Minnesota, and it also has a meaningful Canadian connection through its historical roots and development profile. In recent periods, Dayforce announced new AI initiatives, including product enhancements and collaboration with Microsoft, and it also continued to invest in trust, compliance, and government-ready capabilities. One of the most important recent developments was the 2025 agreement for Thoma Bravo to acquire Dayforce in a private transaction, which was completed in early 2026; as a result, the common stock was delisted. For investors analyzing the name, Dayforce remains a useful case study in the HCM software sector, even though it is no longer publicly traded.
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All recommendationsHeadquarters: Bloomington, United States · Founded: 1992 · Wikipedia article
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| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2024 | 1.76 bn USD | 18.1 m USD | 0.11 USD | 10-K |
| Dec 2023 | 1.51 bn USD | 54.8 m USD | 0.35 USD | 10-K |
| Dec 2022 | 1.25 bn USD | -73.4 m USD | -0.48 USD | 10-K |
| Dec 2021 | 1.02 bn USD | -75.4 m USD | -0.50 USD | 10-K |
| Dec 2020 | 842.5 m USD | -4.0 m USD | -0.03 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.