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Cricut, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 01 Dec 2023.
Cricut, Inc.: what insiders have been doing
This page follows insider dealings at Cricut, Inc. as filed with SEC (Form 4), a company from the Technology sector based in United States. Between 18 October 2025 and 18 October 2026, 10 insiders published 76 filings.
The flow runs one way only: 32 sales worth €6.5M, from 2 insiders, and no purchase. At €348k, the sale published on 5 October 2026 by Ashish Arora is the largest of the period (0.029% of market cap).
Across the 5,812 companies tracked on its exchange, the median is 19 filings; at 76 filings, this issuer sits above that mark. Over the whole record (from 2021), the tally stands at 62 purchases and 107 sales. The 10-K for the year ended 31 December 2025 shows 708.8 m USD of revenue and 76.7 m USD of net income.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. For comparison, the SEC allows two business days to file a Form 4. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Other companies in the same sector with recent insider buying flagged by our signals: Core Scientific, Inc./tx and Gitlab Inc. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
310
Thresholds
n/a
Buy Volume
€59M
62 ops. · all time
Sell Volume
€85M
107 ops. · all time
Who traded when
BuySaleArora Ashish53 sales
Harmer Ryan6 sales
Blackwell Len1 sale
Olsen Donald B.1 sale
Tuttle Matt1 sale
Since the insiders bought
- -25.9%Entry US$7.40 · Close at T+365 US$5.48
- -20.3%Entry US$9.43 · Close at T+365 US$7.52
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 1,734 of 24,161 companies
76.5
score / 100
Value70
Quality83
FCF yld13%
Earn yld5.7%
EV/EBITDA10.3x
ROE26%
Gross mgn55%
Net mgn11%
Debt/EBITDA0.1x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$6.49
Analyst consensus
3 analysts4.67/5
US$3.70Target US$4.07(-37%)US$4.50
Income statement
RevenueUS$708.8M
Gross profitUS$390.4M55% margin
EBITDAUS$132.9M19% margin
Net incomeUS$76.7M12.7% margin
Valuation
PER (trailing)15.8x
PER (forward)27.5x
P/Book3.7x
Beta0.17
Balance sheet & cash
Market capUS$1.4B
Total debtUS$11.6M
Free Cash FlowUS$175.8M
Debt / Equity3%
Profitability & ownership
ROE25.9%
ROA8.6%
% insiders11.6%
% institutions56.3%
Last declaration on 5 October 2026
Declarations310 total
3,342 shares@ US$3.1790.0008% mcap0.7% of flowClass A Common StockSEC:0001919990-26-000016:0
60,000 shares@ US$6.49860.028% mcap1.3% of flowClass A Common StockSEC:0001851564-26-000042:0
60,000 shares@ US$6.51760.029% mcap1.4% of flowClass A Common StockSEC:0001851564-26-000042:1
60,000 shares@ US$6.43440.028% mcap1.3% of flowClass A Common StockSEC:0001851564-26-000042:2
180,000 shares@ US$6.5150.087% mcap4.2% of flowClass A CommonSEC144:0001958244-26-000630
60,000 shares@ US$5.55440.027% mcap1.2% of flowClass A Common StockSEC:0001851564-26-000040:1
60,000 shares@ US$5.62270.027% mcap1.2% of flowClass A Common StockSEC:0001851564-26-000040:0
60,000 shares@ US$5.67540.027% mcap1.3% of flowClass A Common StockSEC:0001851564-26-000040:2
180,000 shares@ US$5.650.081% mcap3.8% of flowClass A CommonSEC144:0001958244-26-000610
60,000 shares@ US$5.60550.027% mcap1.2% of flowClass A Common StockSEC:0001851564-26-000038:0
60,000 shares@ US$5.7940.028% mcap1.3% of flowClass A Common StockSEC:0001851564-26-000036:0
60,000 shares@ US$5.8490.028% mcap1.3% of flowClass A Common StockSEC:0001851564-26-000036:1
10,000 shares@ US$5.6950.0045% mcap5.0% of flowClass ASEC144:0001959173-26-006429
60,000 shares@ US$5.430.026% mcap1.2% of flowClass A CommonSEC144:0001958244-26-000540
60,000 shares@ US$5.59640.027% mcap1.2% of flowClass A Common StockSEC:0001851564-26-000032:0
60,000 shares@ US$5.48310.026% mcap1.2% of flowClass A Common StockSEC:0001851564-26-000032:2
60,000 shares@ US$5.52630.026% mcap1.2% of flowClass A Common StockSEC:0001851564-26-000032:1
1,750,000 sharesClass A Common StockSEC:0001851564-26-000032:3
60,000 shares@ US$5.480.026% mcap1.2% of flowClass A CommonSEC144:0001958244-26-000529
60,000 shares@ US$5.510.026% mcap1.2% of flowClass A CommonSEC144:0001958244-26-000518
5,000 shares@ US$6.000.0024% mcap2.7% of flowClass ASEC144:0001959173-26-006000
60,000 shares@ US$6.070.029% mcap1.3% of flowClass A CommonSEC144:0001958244-26-000490
60,000 shares@ US$4.77320.023% mcap1.1% of flowClass A Common StockSEC:0001851564-26-000030:0
60,000 shares@ US$4.88670.023% mcap1.1% of flowClass A Common StockSEC:0001851564-26-000030:1
58,095 shares@ US$5.97570.028% mcap1.3% of flowClass A Common StockSEC:0001851564-26-000030:2
25 of 310 declarations
About Cricut, Inc.
Cricut, Inc. is a U.S.-based consumer technology company listed on the NASDAQ under the ticker CRCT, with headquarters in South Jordan, Utah, United States. The company’s business model centers on a connected creative platform that combines smart cutting machines, cloud-based software, digital content, consumables, and accessories. It serves consumers and the broader maker community, helping users personalize projects, create DIY goods, and, in some cases, support side businesses built around crafting and customization.
Cricut says it has been pursuing this mission for about 20 years, beginning with its first cutting machine and gradually expanding into a broader ecosystem. Over time, the company has evolved from a hardware-centric brand into a platform company, with software and services playing a larger role alongside devices. According to its SEC filings, Cricut sells through a mix of third-party brick-and-mortar and online retail partners as well as directly through its own website. Its geographic footprint is increasingly international: the company reports sales to distributors in more than 50 countries and highlights commercial reach across the United Kingdom, Australia, Western Europe, South Africa, the Middle East, Singapore, Mexico, and Brazil.
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Cricut’s core business lines are split between product revenue and platform revenue. The product portfolio includes the Maker, Explore, Joy, and Venture machine families, along with adjacent offerings such as Cricut EasyPress, Infusible Ink, and a range of materials and tools. The platform side includes subscriptions such as Cricut Access, à la carte digital content purchases, and app-based services. This hardware-plus-software-plus-consumables structure is strategically important because it can support a recurring revenue base and deepen customer engagement beyond the initial machine sale.
From a competitive standpoint, Cricut holds a recognized position in the connected crafting category, backed by a strong brand, an active user community, and broad retail distribution. Its competitive edge is built on ease of use, integrated design software, and frequent product refreshes. Recent company developments point to continued innovation: in 2026, Cricut launched next-generation cutting machines, new heat presses, and a Direct-To-Film (DTF) service. In its March 2026 full-year 2025 results, management highlighted continued profitability, growth in paid subscribers, and improving international performance, while also emphasizing the need to accelerate execution and product innovation. For investors, Cricut represents a consumer-facing technology platform on the NASDAQ in the United States, with a mix of cyclical hardware exposure and more recurring software-driven characteristics.
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