Charlie's Holdings, Inc. Stock: price and insider trades · United States

Charlie’s Holdings, Inc. is a U.S.-based small-cap company, headquartered in Costa Mesa, California, and traded on the OTCQB market under the ticker CHUC. While not listed on NYSE or NASDAQ, it remains a U.S. public issuer relevant to investors following SEC Form 4 insider activity. From an industry perspective, the company operates in the non-combustible nicotine and alternative vapor-products niche, which places it in a regulatory-intensive segment of consumer products rather than a broad, mass-market tobacco platform. Public filings show that Charlie’s Holdings was formerly True Drinks Holdings, Inc., underscoring that the company has gone through a strategic transformation before narrowing its focus to vaping-related and alternative alkaloid products. ([investors.charliesholdings.com](https://investors.charliesholdings.com/?utm_source=openai))

The company’s core operating engine is Charlie’s Chalk Dust, LLC, through which it formulates, markets, and distributes premium vapor products. Management describes the portfolio as centered on branded e-liquids and related products, with an emphasis on flavor profiles, product formats, and brand experience rather than pure commodity pricing. Historical disclosures also show that Charlie’s product set has included open and closed consumer vaping systems, sold through specialty retailers, distributors, and online resellers. A notable point for scale assessment is international reach: the company says Charlie’s Chalk Dust products are distributed in more than 90 countries, giving it a broader commercial footprint than the company’s market capitalization might suggest. ([investors.charliesholdings.com](https://investors.charliesholdings.com/?utm_source=openai))