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Where Food Comes From, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Saunders Leann, was filed 21 May 2025.
Where Food Comes From, Inc.: what insiders have been doing
This page follows insider dealings at Where Food Comes From, Inc. as filed with SEC (Form 4), a company from the Food & Agriculture sector. 7 insiders have disclosed 9 filings since 22 October 2025.
Not one of the filings records a straightforward purchase or sale on the market. Compensation-driven entries like these are tracked, but they say little about how insiders judge the share price.
No insider has bought Where Food Comes From, Inc. shares on the open market in the past twelve months. Filings reach the SEC (Form 4) feed a median of 3 days after the trade. The legal deadline for a Form 4 is two business days after the transaction.
For context, the typical company on the same exchange (median of 3,171 companies) published 24 filings over the same period, against 9 filings here. The full history, which starts in 2016, counts 17 purchases against 4 sales. The 10-K for the year ended 31 December 2025 shows 24.9 m USD of revenue and 1.5 m USD of net income.
Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
89
Thresholds
n/a
Buy Volume
€2M
17 ops. · all time
Sell Volume
€99,506
4 ops. · all time
Who traded when
BuySaleDannette Henning3 buys
John K. Saunders3 buys
Leann Saunders2 buys
Since the insiders bought
- +28.1%Entry US$10.06 · Close at T+365 US$12.89
- +28.1%Entry US$10.06 · Close at T+365 US$12.89
- +19.3%Entry US$10.00 · Close at T+365 US$11.93
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 12,416 of 26,250 companies
52.9
score / 100
Value37
Quality69
FCF yld2.0%
Earn yld2.1%
EV/EBITDA25.8x
ROE15%
Gross mgn38%
Net mgn6.2%
Debt/EBITDA0.3x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$14.75
Analyst consensus
Income statement
RevenueUS$24.9M
Gross profitUS$9.5M38% margin
EBITDAUS$2.9M12% margin
Net incomeUS$1.5M5.8% margin
Valuation
PER (trailing)52.7x
P/Book8.3x
Beta0.14
Balance sheet & cash
Market capUS$73.5M
Total debtUS$943k
Free Cash FlowUS$1.5M
Debt / Equity8%
Profitability & ownership
ROE15.4%
ROA6.1%
% insiders53.3%
% institutions25.4%
Last declaration on 27 February 2026
Declarations89 total
863 shares0Common StockSEC:0001360565-26-000002:0
863 shares0Common StockSEC:0001360565-26-000006:0
863 shares0Common StockSEC:0001360565-26-000005:0
2,800 shares0Common StockSEC:0001360565-25-000022:0
2,800 shares0Common StockSEC:0001360565-25-000021:0
500 shares0Common StockSEC:0001360565-25-000013:0
500 shares0Common StockSEC:0001360565-25-000012:0
500 shares0Common StockSEC:0001360565-25-000011:0
500 shares0Common StockSEC:0001360565-25-000010:0
250 shares@ US$7.2010.5% of flowCommon StockSEC:0001062993-25-009960:1
Canonical exit: 17 Aug 2025 (T+90)
1,250 shares@ US$7.2052.4% of flowCommon StockSEC:0001062993-25-009960:2
Canonical exit: 17 Aug 2025 (T+90)
250 shares@ US$7.209.5% of flowCommon StockSEC:0001062993-25-009959:1
Canonical exit: 17 Aug 2025 (T+90)
1,250 shares@ US$7.2047.7% of flowCommon StockSEC:0001062993-25-009959:2
Canonical exit: 17 Aug 2025 (T+90)
250 shares@ US$6.8421.2% of flowCommon StockSEC:0001062993-25-009959:0
Canonical exit: 17 Aug 2025 (T+90)
250 shares@ US$6.8421.2% of flowCommon StockSEC:0001062993-25-009960:0
Canonical exit: 17 Aug 2025 (T+90)
250 shares@ US$7.203.7% of flowCommon StockSEC:0001062993-25-009595:1
Canonical exit: 11 Aug 2025 (T+90)
1,250 shares@ US$7.2018.7% of flowCommon StockSEC:0001062993-25-009595:2
Canonical exit: 11 Aug 2025 (T+90)
250 shares@ US$6.844.9% of flowCommon StockSEC:0001062993-25-009595:0
Canonical exit: 11 Aug 2025 (T+90)
2,500 shares0Common StockSEC:0001062993-24-020579:0
2,500 shares0Common StockSEC:0001062993-24-020580:0
500 shares0Common StockSEC:0001062993-24-019677:0
500 shares0Common StockSEC:0001062993-24-019682:0
500 shares0Common StockSEC:0001062993-24-019680:0
500 shares0Common StockSEC:0001062993-24-019681:0
4,750 shares@ US$11.0066.2% of flowCommon StockSEC:0001062993-24-014283:0
Canonical exit: 27 Oct 2024 (T+90)
25 of 89 declarations
About Where Food Comes From, Inc.
Where Food Comes From, Inc. (WFCF) is a U.S.-listed company on the Nasdaq market under the ticker WFCF and is headquartered in Castle Rock, Colorado, United States. The company operates at the intersection of agribusiness, food traceability, and third-party certification services. Its business model is built around independent verification of food production practices, making it relevant to producers, processors, distributors, retailers, and brands that need to demonstrate origin, compliance, and specific product attributes. WFCF positions itself as a trusted resource for independent third-party verification of food production practices in North America.
The company’s roots go back to 1996, and it was incorporated in Colorado in 2006. Over time, WFCF has evolved its brand around transparency and certification, expanding beyond its original beef-centric base into a broader portfolio of food and agriculture standards. Its operating platform includes several well-known verification brands and business lines, including IMI Global, Where Food Comes From Organic, and Validus Verification Services. This structure allows WFCF to serve multiple segments of the food supply chain, with historically meaningful exposure to livestock verification but also growing activity in organic, poultry, dairy, consumer packaged goods, and sustainability-oriented programs.
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WFCF’s revenues come primarily from verification and certification services, complemented by product sales and related hardware or labeling solutions. This gives the company a mix of recurring service revenue and more transactional income streams. It also offers consumer-facing labeling and information programs, including the Where Food Comes From retail and restaurant labeling platform, which connects end consumers to information about the source and production story behind the food they buy. In practical terms, the company monetizes trust, traceability, authenticity, and compliance—issues that are increasingly central to modern food supply chains.
From a competitive standpoint, WFCF occupies a specialized niche rather than competing as a large-scale agribusiness player. Its differentiation lies in certification credibility, the breadth of its standards portfolio, and the ability to support a wide range of food categories. The company has indicated that it supports thousands of farmers, ranchers, vineyards, wineries, processors, retailers, distributors, trade associations, consumer brands, chefs, and restaurants across North America, underscoring a broad commercial footprint. Geographically, its business is mainly U.S.-centered, though its verification services are relevant to North American supply chains and export-oriented customers.
Recent developments have been constructive. In May 2026, WFCF reported first-quarter results showing revenue growth to $5.4 million, a return to profitability, and continued share repurchases. Management also highlighted ongoing strength in non-beef service lines, especially the fast-growing Upcycled Certified program. For investors, WFCF looks like a specialized small-cap agrifood services company positioned to benefit from long-term trends in food transparency, certification, and sustainability-driven labeling in the United States.
