Loading
BA
Blue Apron Holdings, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Sanberg Joseph N., was filed 07 Sept 2022.
Blue Apron Holdings, Inc.: what insiders have been doing
Blue Apron Holdings, Inc., founded in 2012, is a Retail & Commerce company based in New York City, United States. Its directors and officers file their transactions with SEC (Form 4). Nothing new has been filed by managers of Blue Apron Holdings, Inc. in twelve months, the latest record being from 13 November 2023.
Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
121
Thresholds
n/a
Buy Volume
€92M
4 ops. · all time
Sell Volume
€673,794
18 ops. · all time
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2022FY ended December 2022 · cache
Income statement
RevenueUS$394.7M
Net income-US$94.5M-23.9% margin
Last declaration on 13 November 2023
Declarations121 total
1,267,590 shares@ US$13.0099.9% of flowClass A Common StockSEC:0001437749-23-031645:0
3,155 sharesClass A Common StockSEC:0001104659-23-116945:0
5,806 sharesClass A Common StockSEC:0001104659-23-116943:0
1,703 sharesClass A Common StockSEC:0001104659-23-116950:0
4,245 sharesClass A Common StockSEC:0001104659-23-116956:0
22,167 sharesClass A Common StockSEC:0001104659-23-116957:0
1,830 sharesClass A Common StockSEC:0001104659-23-116954:0
3,155 sharesClass A Common StockSEC:0001104659-23-116935:0
1,268,574 shares@ US$0.010.1% of flowClass A Common StockSEC:0001437749-23-028224:0
857 shares@ US$7.30191.2% of flowClass A Common StockSEC:0001701114-23-000105:6
357 shares@ US$7.299945.5% of flowClass A Common StockSEC:0001701114-23-000106:7
188 shares@ US$7.300662.1% of flowClass A Common StockSEC:0001701114-23-000107:2
260 sharesClass A Common StockSEC:0001701114-23-000107:1
260 sharesClass A Common StockSEC:0001701114-23-000106:0
223 sharesClass A Common StockSEC:0001701114-23-000107:0
83 sharesClass A Common StockSEC:0001701114-23-000105:0
84 sharesClass A Common StockSEC:0001701114-23-000105:1
84 sharesClass A Common StockSEC:0001701114-23-000105:2
84 sharesClass A Common StockSEC:0001701114-23-000105:3
648 sharesClass A Common StockSEC:0001701114-23-000105:4
1,041 sharesClass A Common StockSEC:0001701114-23-000105:5
35 sharesClass A Common StockSEC:0001701114-23-000106:1
35 sharesClass A Common StockSEC:0001701114-23-000106:2
35 sharesClass A Common StockSEC:0001701114-23-000106:3
25 of 121 declarations
About Blue Apron Holdings, Inc.
Blue Apron Holdings, Inc. is a U.S.-based meal-kit and food-commerce company listed on the Nasdaq market in the United States, after moving its listing from the NYSE in 2023. For French-speaking investors, it is best viewed as a consumer and e-commerce business focused on direct-to-home delivery of pre-portioned ingredients, recipe cards, and related food products designed to simplify home cooking. The company is headquartered in New York, New York, United States.
Blue Apron was founded in the mid-2010s and became one of the best-known early players in the American meal-kit industry. Its original value proposition centered on convenience, ingredient quality, and a guided cooking experience for households that wanted to cook at home without the planning burden. Over time, the company broadened its offering beyond weekly subscriptions and now also monetizes customers through an online marketplace approach, including cooking tools, pantry items, non-subscription meal kits, and, depending on the assortment in any given period, wine-related products. This broader assortment reflects a strategy to increase customer lifetime value and create more flexible purchasing options.
Read moreShow less
From a competitive standpoint, Blue Apron operates in a highly contested segment shaped by meal-kit rivals, grocery delivery services, mass-market retailers, and takeout alternatives. Its competitive edge depends on convenience, recipe variety, ingredient quality, and brand recognition. At the same time, the category is structurally challenged by logistics costs, customer acquisition spending, churn, and intense promotional pressure, all of which can weigh on profitability and operating leverage.
Geographically, the business remains focused on the United States, which reduces foreign exchange complexity but also concentrates exposure on the domestic consumer environment. Recent notable developments include the Nasdaq listing transition and other corporate-structure and governance changes visible in SEC filings, which is important for investors tracking a company with a history of strategic repositioning. Overall, Blue Apron remains a consumer-discretionary and operational turnaround story rather than a classic defensive growth name, and it should be analyzed through the lens of execution, customer retention, and margin discipline.
