Loading
ASOS Plc Stock: price and insider trades · United Kingdom
No insider purchase over the last 90 days. The latest was filed 01 Jun 2026.
ASOS Plc: what insiders have been doing
Headquartered in London, United Kingdom, ASOS Plc is a listed company and traces its origins to 2000. Filings by its managers are published through RNS (LSE). Between 18 October 2025 and 18 October 2026, 3 insiders published 20 filings.
Open-market activity splits into 17 purchases totalling €6.5M and 3 sales totalling €114k; 1 insider sit on the buying side and 2 insiders on the selling side. Purchases outweigh sales by €6.4M. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Those buying include 1 board member. One trade stands out by size: a purchase of €4.4M from Camelot Capital Partners LLC, disclosed on 24 April 2026.
Across the 833 companies tracked on its exchange, the median is 6 filings; at 20 filings, this issuer sits above that mark. Looking back to 2023, when coverage begins, insiders filed 28 purchases and 7 sales.
The clock since the last published purchase (1 June 2026) now reads 139 days. The median gap between a trade and its publication by RNS (LSE) is 4 days. The legal deadline for notifying a trade is three business days (UK MAR).
Every figure here comes from the filings published by RNS (LSE) and describes the past, not future prices; it is not investment advice.
Insider Decl.
43
Thresholds
n/a
Buy Volume
€14M
28 ops. · all time
Sell Volume
€1M
7 ops. · all time
Who traded when
BuySaleCamelot Capital Partners LLC21 buys
José Antonio Ramos Calamonte3 sales
Aaron Izzard2 sales
Dave Murray1 buy
Since the insiders bought
- +50.9%Entry £2.69 · Close at T+90 £4.06
- -35.6%Entry £3.77 · Close at T+365 £2.42
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate ASOS Plc Buy (bullish), based on 11 analysts. Average price target: £4.49.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 17,629 of 24,158 companies
36.3
score / 100
Value45
Quality27
FCF yld12%
Earn yld-49%
EV/EBITDA·
ROE-114%
Gross mgn47%
Net mgn-12%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended August 2025 · cache
£5.08
Analyst consensus
11 analystsBuy
£2.50Target £4.49(-12%)£7.50
Income statement
Revenue£2.5B
Gross profit£1.2B47% margin
EBITDA-£40.6M-2% margin
Net income-£298.4M-10.1% margin
Valuation
PER (forward)-1789.7x
P/Book712.5x
Beta2.32
Balance sheet & cash
Market cap£607.8M
Total debt£728.1M
Free Cash Flow£73.2M
Debt / Equity856%
Profitability & ownership
ROE-113.7%
ROA-4.1%
% insiders53.7%
% institutions32.2%
Last declaration on 1 June 2026
Declarations43 total
89,691 shares@ £2.29331.7% of flowLondon Stock ExchangeISIN GB0030927254RNS:9592245-0
Canonical exit: 24 Aug 2026 (T+90)
15,779 shares@ £2.58060.3% of flowLondon Stock ExchangeISIN GB0030927254RNS:9592245-1
Canonical exit: 26 Aug 2026 (T+90)
89,691 shares@ £0.02291.7% of flowLondon Stock ExchangeISIN GB0030927254RNS:f3f6089d-0ac1-4c91-be6c-f2a090cc3d60-0
Canonical exit: 24 Aug 2026 (T+90)
15,779 shares@ £0.02580.3% of flowLondon Stock ExchangeISIN GB0030927254RNS:f3f6089d-0ac1-4c91-be6c-f2a090cc3d60-1
Canonical exit: 26 Aug 2026 (T+90)
29,631 shares@ £2.337198.2% of flowLondon Stock Exchange (XLON)ISIN GB0030927254RNS:477f13e9-32f4-4a6c-9580-f89d90413978
1,627,693 shares@ £2.350132.4% of flowLondon Stock ExchangeISIN GB0030927254RNS:838949a5-b996-42dd-98c1-ea54beef3055
Canonical exit: 22 Jul 2026 (T+90)
132,455 shares@ £0.03814.3% of flowLondon Stock ExchangeISIN GB0030927254RNS:9f6112b3-200c-438f-a527-9584c50a73fc
Canonical exit: 20 Apr 2026 (T+90)
1,967 shares@ £0.02960.0% of flowLondon Stock ExchangeISIN GB0030927254RNS:ae98070c-e798-462f-adb3-a1e85b86a630-1
Canonical exit: 15 Apr 2026 (T+90)
17,198 shares@ £0.030.4% of flowLondon Stock ExchangeISIN GB0030927254RNS:ae98070c-e798-462f-adb3-a1e85b86a630-2
Canonical exit: 16 Apr 2026 (T+90)
74,713 shares@ £0.02851.8% of flowLondon Stock ExchangeISIN GB0030927254RNS:ae98070c-e798-462f-adb3-a1e85b86a630-0
Canonical exit: 14 Apr 2026 (T+90)
26,818 shares@ £0.02940.7% of flowLondon Stock ExchangeISIN GB0030927254RNS:bc7a2c91-edae-4031-9201-637ddcd31cbf-0
Canonical exit: 8 Apr 2026 (T+90)
3,787 shares@ £0.02970.1% of flowLondon Stock ExchangeISIN GB0030927254RNS:bc7a2c91-edae-4031-9201-637ddcd31cbf-1
Canonical exit: 9 Apr 2026 (T+90)
1,185 shares@ £0.030.0% of flowLondon Stock ExchangeISIN GB0030927254RNS:bc7a2c91-edae-4031-9201-637ddcd31cbf-2
Canonical exit: 12 Apr 2026 (T+90)
91,935 shares@ £0.0292.3% of flowLondon Stock ExchangeISIN GB0030927254RNS:bc7a2c91-edae-4031-9201-637ddcd31cbf-3
Canonical exit: 13 Apr 2026 (T+90)
10,224 shares@ £0.02720.2% of flowLondon Stock ExchangeISIN GB0030927254RNS:316bdfcf-4b7a-47bc-a094-12701ce48b4c-0
Canonical exit: 29 Mar 2026 (T+90)
5,527 shares@ £0.02780.1% of flowLondon Stock ExchangeISIN GB0030927254RNS:316bdfcf-4b7a-47bc-a094-12701ce48b4c-3
Canonical exit: 2 Apr 2026 (T+90)
4,344 shares@ £0.02760.1% of flowLondon Stock ExchangeISIN GB0030927254RNS:316bdfcf-4b7a-47bc-a094-12701ce48b4c-1
Canonical exit: 30 Mar 2026 (T+90)
62,040 shares@ £0.02751.4% of flowLondon Stock ExchangeISIN GB0030927254RNS:316bdfcf-4b7a-47bc-a094-12701ce48b4c-2
Canonical exit: 31 Mar 2026 (T+90)
1,863 shares@ £2.1911.8% of flowLondon Stock Exchange (XLON)ISIN GB0030927254RNS:ff653d12-9863-4256-8970-df5a46942db7-1
40,779 shares@ £2.19139.4% of flowLondon Stock Exchange (XLON)ISIN GB0030927254RNS:ff653d12-9863-4256-8970-df5a46942db7-0
0Outside a trading venueISIN GB0030927254RNS:5722461
6,374 shares@ £2.9127.1% of flowOutside a trading venueISIN GB0030927254RNS:5462770-1
6,374 shares@ £2.9148.2% of flowOutside a trading venueISIN GB0030927254RNS:5462770-3
459 sharesOutside a trading venueISIN GB0030927254RNS:5462770-0
105 sharesOutside a trading venueISIN GB0030927254RNS:5462770-2
25 of 43 declarations
About ASOS Plc
ASOS Plc is a British online retailer specializing in fashion and beauty. Founded in 2000, the company offers a wide range of clothing, accessories, and beauty products for young adults.
