Insiders Trades
APG SGA SA Stock: price and insider trades · Switzerland
No insider purchase over the last 90 days. The latest was filed 29 Apr 2026.
APG SGA SA: what insiders have been doing
APG SGA SA, founded in 1900, is a Media & Communication company based in Geneva. Its directors and officers file their transactions with SIX SER. The last twelve months, up to 18 October 2026, brought 6 filings signed by 3 insiders.
Only purchases show up on the open market, 6 purchases in all worth €190k, filed by 3 insiders. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. The filings include the largest purchase, €75k, on 1 April 2026. Those buying include 3 senior executives.
The data flag 5 purchases as part of a group of insiders buying within 30 days of each other. Purchases made close together by different insiders form what is called a cluster. The latest purchase dates back some time: it was published 171 days ago, on 29 April 2026. Half of the filings or more reach the SIX SER feed on the day of the trade. That lag is the time during which only the insider knows about the trade.
With 6 filings in twelve months, the company is quieter than the median of 9 filings across the 178 companies we follow on the same exchange. Our records for APG SGA SA go back to 2023, with 7 purchases and 8 sales on the open market in total.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. Source: insider filings from SIX SER. Past trades are no guide to future returns.
Key facts
Headquarters: Geneva · Founded: 1900
Source: Wikidata (CC0).
Insider Decl.
15
Thresholds
n/a
Buy Volume
€209,805
7 ops. · all time
Sell Volume
€248,100
8 ops. · all time
Who traded when
BuySaleAnonymous (Executive member of the board of directors / member of senior management)3 buys1 sale
Anonymous (Non-executive member of the board of directors)2 buys
Anonymous (a non-executive member of the board of directors)1 buy
Since the insiders bought
- Anonymous (a non-executive member of the board of directors)+0.9%Entry 179.71 · Close at T+30 181.29
- Anonymous (Non-executive member of the board of directors)+0.5%Entry 180.31 · Close at T+30 181.29
- Anonymous (Executive member of the board of directors / member of senior management)-3.3%Entry 194.84 · Close at T+90 188.50
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Last declaration on 29 April 2026
Declarations15 total
150 shares@ CHF 180.00100.0% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q4T00017
Canonical exit: 28 Jul 2026 (T+90)
150 shares@ CHF 180.0057.9% of flowISIN CH0019107025SIX:T1Q4T00017
Canonical exit: 28 Jul 2026 (T+90)
▲
Anonymous (Executive member of the board of directors / member of senior management)
347 shares@ CHF 198.5019.8% of flowISIN CH0019107025SIX:T1Q4100087
Canonical exit: 30 Jun 2026 (T+90)
100 shares@ CHF 196.0042.1% of flowISIN CH0019107025SIX:T1Q3V00064
Canonical exit: 29 Jun 2026 (T+90)
▲
Anonymous (Executive member of the board of directors / member of senior management)
120 shares@ CHF 147.005.1% of flowISIN CH0019107025SIX:T1Q3V000D3
Canonical exit: 29 Jun 2026 (T+90)
▲
Anonymous (Executive member of the board of directors / member of senior management)
100 shares@ CHF 146.254.2% of flowISIN CH0019107025SIX:T1Q3U00058
Canonical exit: 28 Jun 2026 (T+90)
▼
Anonymous (Executive member of the board of directors / member of senior management)
250 shares@ CHF 221.706915.3% of flowISIN CH0019107025SIX:T1P3L00074
▼
Anonymous (Executive member of the board of directors / member of senior management)
200 shares@ CHF 200.0011.2% of flowISIN CH0019107025SIX:T1O9H00013
▼
Anonymous (Executive member of the board of directors / member of senior management)
258 shares@ CHF 198.602214.3% of flowISIN CH0019107025SIX:T1O8Q00016
▼
Anonymous (Executive member of the board of directors / member of senior management)
13 shares@ CHF 199.000.7% of flowISIN CH0019107025SIX:T1O8J00037
▼
Anonymous (Executive member of the board of directors / member of senior management)
200 shares@ CHF 197.845210.9% of flowISIN CH0019107025SIX:T1O8J00078
▼
Anonymous (Executive member of the board of directors / member of senior management)
27 shares@ CHF 199.001.5% of flowISIN CH0019107025SIX:T1O8G00074
▼
Anonymous (Executive member of the board of directors / member of senior management)
74 shares@ CHF 199.004.1% of flowISIN CH0019107025SIX:T1O8D00048
▲
Anonymous (Executive member of the board of directors / member of senior management)
114 shares@ CHF 171.0935.4% of flowISIN CH0019107025SIX:T1NBA00045
Canonical exit: 8 Feb 2024 (T+90)
▼
Anonymous (Executive member of the board of directors / member of senior management)
150 shares@ CHF 181.507.5% of flowISIN CH0019107025SIX:T1N8800010
15 of 15 declarations
About APG SGA SA
APG|SGA SA is a leading out-of-home media company in Switzerland, listed on the SIX Swiss Exchange (SMI/SPI) and headquartered in Geneva, Switzerland. The company has deep national roots: its history dates back to 1900, and it has operated under the APG|SGA name since 2012. Over time, APG|SGA has built a strong position in Swiss outdoor advertising through a dense nationwide network and a broad portfolio of placements across urban areas, transport hubs, commercial centers, airports, and selected tourism and alpine locations.
From a business-model perspective, APG|SGA focuses on the acquisition, sale, and management of advertising spaces. Its offering spans both traditional static billboards and increasingly important digital formats, allowing the company to serve local, national, and international advertisers. Beyond simple media sales, the group provides planning, operations, maintenance, and execution services, which are central to the economics of out-of-home advertising. This integrated model gives APG|SGA the ability to support campaigns ranging from brand awareness and launch communication to location-based and high-impact visibility initiatives.
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The company’s competitive strength is anchored in its market leadership in Swiss outdoor advertising, its access to premium locations, and its longstanding relationships with municipalities, transport operators, landowners, and commercial partners. In a market such as Switzerland, where availability of high-quality sites, execution reliability, and audience reach are key differentiators, APG|SGA benefits from a recognized brand and a difficult-to-replicate network. It also places emphasis on sustainability and service quality, which are relevant factors for both advertisers and long-term investors.
Recent developments have been dominated by governance and ownership changes. In 2025 and early 2026, NZZ announced and then completed the increase of its stake in APG|SGA from 25% to 45% through share purchases from JCDecaux SE and Pargesa Asset Management S.A., subject to the introduction of a selective opting-up clause. That clause was approved at the extraordinary general meeting on January 23, 2026. APG|SGA also published its 2025 annual report and highlighted sustainability progress, including a meaningful reduction in greenhouse gas emissions. For investors, APG|SGA offers exposure to the Swiss advertising cycle through a market-leading, asset-backed media platform with a strategic ownership backdrop that is currently evolving.
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