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Amplitude, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Casey Andrew, was filed 12 Nov 2025.
Amplitude, Inc.: what insiders have been doing
Amplitude, Inc., classified in the Technology sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). In the past year (21 October 2025 to 21 October 2026), 54 filings came from 16 insiders.
Purchases and sales both appear in the filings: 1 purchase (1 insider, €260k) and 9 sales (4 insiders, €6.9M). Taken together, the sales exceed the purchases by €6.6M. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. Crook Nathaniel Glenn filed the largest sale, €3.4M, on 9 September 2026, which represents 0.23% of the company's market value. Those buying include 1 finance chief.
Compared with its exchange (5,810 companies, median 19 filings), a count of 54 filings is above the norm. The full history, which starts in 2021, counts 3 purchases against 68 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 343.2 m USD and net income of -88.5 m USD.
The last purchase on record was published on 12 November 2025, which is 343 days ago. Typically, a trade is published a median of 2 days after it takes place. For comparison, the SEC allows two business days to file a Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Elsewhere in the same sector, our signals recently picked up insider purchases at Core Scientific, Inc./tx and Gitlab Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
273
Thresholds
n/a
Buy Volume
€3M
3 ops. · all time
Sell Volume
€93M
68 ops. · all time
Who traded when
BuySaleCatherine Wong5 sales
Spenser Skates5 sales
Vishria Eric5 sales
Curtis Liu3 sales
Andrew Casey2 buys
Erica Schultz2 sales
+1 other insider
Since the insiders bought
- -38.0%Entry US$10.83 · Close at T+90 US$6.71
- -38.0%Entry US$21.63 · Close at T+365 US$13.42
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Amplitude, Inc. Buy (bullish), based on 11 analysts. Average price target: US$14.77.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 19,790 of 26,279 companies
34.2
score / 100
Value34
Quality35
FCF yld1.2%
Earn yld-4.7%
EV/EBITDA·
ROE-48%
Gross mgn74%
Net mgn-26%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$15.29
Analyst consensus
11 analystsBuy
US$11.00Target US$14.77(-3%)US$18.00
Income statement
RevenueUS$343.2M
Gross profitUS$253.9M74% margin
EBITDA-US$86.4M-25% margin
Net income-US$88.5M-26.6% margin
Valuation
PER (forward)88.1x
P/Book14.0x
Beta1.50
Balance sheet & cash
Market capUS$1.9B
Total debtUS$9.6M
Free Cash FlowUS$23.5M
Debt / Equity7%
Profitability & ownership
ROE-47.9%
ROA-15.5%
% insiders5.1%
% institutions80.5%
Last declaration on 15 October 2026
Declarations273 total
37,851 shares0Class A Common StockSEC:0001610717-26-000441:0
892 shares0Class A Common StockSEC:0001610717-26-000433:0
70,087 shares0Class A Common StockSEC:0001610717-26-000427:0
70,087 shares@ US$14.52030.061% mcap2.9% of flowClass A Common StockSEC:0001610717-26-000427:1
70,087 shares@ US$14.51840.061% mcap3.0% of flowClass ASEC144:0001959173-26-007249
1,374 shares0Class A Common StockSEC:0001610717-26-000424:0
3,539 shares0Class A Common StockSEC:0001610717-26-000424:2
1,374 shares@ US$14.4530.0012% mcap0.1% of flowClass A Common StockSEC:0001610717-26-000424:1
3,539 shares@ US$14.450.0031% mcap0.2% of flowClass ASEC144:0001959173-26-007191
1,374 shares@ US$14.45230.0012% mcap0.1% of flowClass ASEC144:0001959173-26-007155
185,000 shares0Class A Common StockSEC:0001866692-26-000018:0
185,000 shares@ US$12.30060.13% mcap6.7% of flowClass A Common StockSEC:0001866692-26-000018:1
185,000 shares@ US$12.29850.13% mcap6.7% of flowClass ASEC144:0001959173-26-006864
300,000 shares@ US$12.99250.23% mcap42.3% of flowClass A Common StockSEC:0001866692-26-000015:0
300,000 shares@ US$12.99250.23% mcap42.3% of flowClass ASEC144:0001959173-26-006768
72,814 shares@ US$13.030.056% mcap21.2% of flowClass A Common StockSEC:0001866692-26-000010:0
109,368 shares@ US$13.030.084% mcap15.5% of flowClass A Common StockSEC:0001866692-26-000011:0
52,369 shares@ US$13.030.040% mcap2.0% of flowClass A Common StockSEC:0001866692-26-000012:0
53,878 shares@ US$13.030.042% mcap6.3% of flowClass A Common StockSEC:0001866692-26-000013:0
1,659 shares0Class A Common StockSEC:0001542687-26-000006:0
7,453 sharesClass A Common StockSEC:0001744910-26-000004:0
22,786 shares@ US$7.820.011% mcap1.6% of flowCommonSEC144:0001950047-26-006003
7,453 shares@ US$6.88100.0% of flowCommonSEC144:0001950047-26-006033
25 of 273 declarations
About Amplitude, Inc.
Amplitude, Inc. is a U.S.-based software company listed on the NASDAQ market in the United States. Founded in 2012, with the business originally incorporated in Delaware in 2011 under the name Sonalight, Inc., the company adopted the Amplitude name in 2014. Its headquarters are in San Francisco, California. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1866692/000095017025024135/ampl-20241231.htm?utm_source=openai))
From an investor perspective, Amplitude is best understood as a SaaS analytics platform focused on helping companies understand how users behave inside digital products, how engagement evolves over time, and where product experiences can be improved. The company started with core digital/product analytics and has since expanded into a broader platform that includes experimentation, activation, guides and surveys, marketing analytics, and more recently AI-driven capabilities such as agents, automated insights, AI feedback, AI visibility, and embedded support assistants. Revenue is primarily subscription-based, which supports a land-and-expand model across its customer base. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001866692/000119312526057847/ampl-20251231.htm?utm_source=openai))
Read moreShow less
Amplitude positions itself as a leading player in the product and digital analytics category, competing with broader analytics suites and specialized product-intelligence tools. Its differentiation is centered on a unified platform approach: behavioral analytics, experimentation, customer feedback, and AI-native workflow tools designed to help teams move from insight to action faster. The company states that it serves more than 4,700 customers, including names such as Atlassian, Burger King, NBCUniversal, and Square, underscoring relevance across both enterprise and large mid-market accounts. That customer mix suggests a diversified installed base and a meaningful enterprise motion. ([investors.amplitude.com](https://investors.amplitude.com/news-releases/news-release-details/amplitude-host-first-quarter-2026-earnings-webcast-may-6-2026/?utm_source=openai))
Geographically, Amplitude remains anchored in the United States, but its platform is sold globally through a blend of direct sales, partners, and product-led growth. This mix gives the company exposure to international digital businesses while keeping its operating center and corporate identity firmly rooted in San Francisco. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001866692/000119312526057847/ampl-20251231.htm?utm_source=openai))
Recent developments highlight a clear strategic pivot toward AI analytics. In 2025 and 2026, Amplitude launched or announced a series of AI-related products and capabilities, including AI Agents, AI Visibility, AI Feedback, AI Assistant, and Automated Insights, while also completing the Kraftful acquisition to strengthen voice-of-customer and qualitative feedback capabilities. Financially, the company reported first-quarter 2026 revenue of $93.5 million and ARR of $374 million, both up 17% year over year, indicating continued top-line expansion as it invests in the next generation of its platform. ([amplitude.com](https://amplitude.com/press/first-quarter-2026-financial-results?utm_source=openai))
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