Nordnet’s filing, with Avanza in the frame


Nordnet’s Michel Cupurdija and Aleksandar Sekulic both filed paired trades on 31 August, each selling shares and buying another line of stock for roughly the same euro value. That is the filing. The question for you is whether those matched moves matter more than the fact that Nordnet Nordnet AB (publ) is still trading in a Nordic brokerage and wealth platform business that has been doing exactly what the market has wanted from it, growing customers, lifting savings capital, and turning a still-favourable rate backdrop into earnings.
The comparison that matters is Avanza. Nordnet is the broader, more multi-market name, with Germany still part of the story. Avanza is the cleaner Swedish rival, more domestic, more familiar, and usually the easier shorthand for this corner of the market. Both have been valued in the low-to-mid 20s times forward earnings, but Nordnet has tended to carry a modest premium because it is pushing beyond Sweden while Avanza stays closer to home. That is the lens the filing has to survive.
The filing is unusual only if you expect insider activity to arrive in one clean direction. It did not. Both co-CTOs filed a sell under ISIN SE0020053643 valued at approximately EUR 105,515, and a buy under ISIN SE0015192067 valued at approximately EUR 105,491, both on the same day. The euro-normalised filing values are almost matched, which makes this look less like a directional bet and more like a structured transaction around the company’s equity and incentive machinery.
That matters because the same day Nordnet said it had repurchased additional warrants under its 2023/2026 LTIP program and settled them with newly issued ordinary shares. In other words, the filing sits next to a compensation event, not in a vacuum. You do not need to turn that into a grand theory. You do need to notice that the two executives only assumed their co-CTO roles on 26 June 2026, after the prior CTO left. Freshly installed technical leadership, a live LTIP adjustment, and matched buy and sell legs on the same date is a very different read from a lone chief executive dumping stock into strength.
InsiderTrades data gives the cluster a display score of 5.2, and the reason is straightforward enough. This is part of a wider cluster, with seven insiders trading the same name in the same direction over the past quarter, and the filing value sits near EUR 105,515. That is useful context, but it is not the article. The article is that Nordnet’s insiders are active while the company is still in a strong operating phase, and the market has to decide whether that activity is administrative, opportunistic, or simply the normal churn of a listed platform with incentive plans.
Nordnet’s Q2 2026 report gave the stock a real fundamental backdrop. The company reported operating income of SEK 1,634 million, operating profit of SEK 1,190 million, and savings capital of SEK 1,374 billion. Customer growth ran at 13 percent year on year, taking the client base above 2.5 million. Those are not soft numbers. They are the sort of numbers that let a platform stock keep its multiple even when the broader market gets choosy.
The sector backdrop helps. Nordic online brokers and digital wealth managers have benefited from rising customer numbers, elevated trading activity, and net interest income while rates stayed supportive. Sweden’s economy is projected to expand around 2.7 percent in 2026, and the Riksbank policy rate is seen holding at 1.75 percent through the near term before possible later adjustments. That is a decent mix for a business like Nordnet, which earns from activity, balances, and the willingness of retail clients to keep money on platform. It is also why the stock has not needed a heroic macro story to justify interest.
Avanza sits in the same current, but not in the same position. Nordnet’s multi-market footprint and German expansion give it a wider canvas. Avanza remains the more Sweden-centric rival, which can be a strength when domestic retail flows are hot and a limitation when the market wants geographic optionality. If you are comparing the two, Nordnet is the one with more moving parts and, usually, a bit more ambition embedded in the valuation. That premium is not free. It has to be earned quarter by quarter.

The head-to-head is useful because it keeps the filing honest. If Nordnet were a laggard, insider activity would be easier to read as a confidence signal. If it were a stretched story with no operating support, the same trades would look more like a warning. Instead, Nordnet is in the awkwardly attractive middle. It has the growth, the scale, and the earnings power. It also has enough complexity that insider transactions can be tied to compensation mechanics, role changes, and share settlement without telling you much about the next quarter.
Avanza is the cleaner mirror because it strips away some of that complexity. It is the domestic benchmark, the name Swedish retail investors know, and the one that forces Nordnet to justify its premium on execution rather than narrative. Nordnet’s broader footprint is the reason some investors pay up. It is also the reason the stock can be more sensitive to any wobble in execution, especially in Germany, where expansion stories tend to look better in presentations than in operating margins.
That is why the filing should be read against the business, not against a generic insider-trading template. A co-CTO pair filing matched buy and sell legs after taking over the role in late June is not the same as a CFO selling after a weak print. The market knows that. So do the people who file these forms. The useful question is whether the company’s recent operating momentum is strong enough that the insider activity becomes background noise. On the evidence in front of us, that is a live possibility.
The cluster picture is the part that deserves attention, because it is broader than the two August 31 filings. InsiderTrades data shows seven distinct insiders trading the name in the same direction over the past quarter, with ten recent declarations in the cluster record. That includes the two co-CTOs, Quincy Curry, and CFO Lennart Krän among the recent names. The pattern is active, and it is not isolated to one desk or one function.
Still, the direction matters less here than the context. Nordnet’s fundamental score is 84, with a quality score of 97 and a value score of 71. Those are strong internal pillars, and they fit the company’s reported quarter. They do not make the filing bullish by themselves. They do tell you why the market has room to tolerate insider activity without immediately assuming something has broken. A company printing record operating income and expanding its customer base can absorb a lot more noise than a flat, ex-growth financial.
The historical cohort bucket is the useful reality check. For ca/board buys at large-cap names, the 90-day average return was +2.65% and the win rate was 51.4% across 3,204 cases. That is not a prophecy. It is a description of what happened in a broad historical bucket that resembles this role-and-size profile. The point is narrower. When you see a large-cap board or management cohort with a modest positive historical average, you should treat it as a mild tailwind in the data, not as a reason to ignore the company-specific facts sitting in front of you.
Nordnet and Avanza both trade on the market’s willingness to pay for recurring platform economics, customer growth, and the chance that rates stay helpful long enough to keep net interest income elevated. That is why the low-to-mid 20s times forward earnings range matters more than a single filing. If Nordnet keeps growing customers and savings capital at this pace, a premium to Avanza is easy to defend. If growth slows, the premium gets harder to justify, and the market starts asking whether the broader footprint is adding enough to offset the extra complexity.
The analyst backdrop is not hostile. SB1 Markets reiterated a buy rating on Nordnet with a target of SEK 415, citing the Q2 outperformance and the possibility of higher estimates. That is one more reason the filing does not land in a vacuum. The stock already has a case built around execution. Insider activity now has to be read as part of a company that is already being rewarded for the quarter, not as a lonely clue in an otherwise dull tape.
InsiderTrades data puts the display score at 5.2, which is middling rather than dramatic. That fits the facts. The filing is real, the cluster is real, and the company is strong enough that the market does not need to panic over a pair of matched trades from two newly installed co-CTOs. But if you are comparing Nordnet with Avanza, the more interesting question is whether Nordnet can keep justifying the extra moving parts with better growth and better earnings. The August 31 filings do not answer that. They sit beside it.
The next useful data point is not another insider form for its own sake. It is whether Nordnet keeps converting customer growth into operating income and profit at the same pace, and whether the German push adds scale without dragging on the margin story. The Q2 report already gave you the broad shape of the business, and the LTIP warrant repurchase tells you the equity structure is still active. What comes next is whether the market keeps paying for that mix.
For the comparison with Avanza, watch the relative pace of customer growth, savings capital, and any change in valuation spread. Nordnet’s broader footprint should earn it some flexibility, but only if execution stays clean. If the next quarter confirms the current run, the matched co-CTO trades will look like exactly what they may already be, a compensation-linked filing in a strong business. If the quarter slips, the same forms will get a harsher reading. That is how this market works.
The one thing you should not do is turn a tidy pair of filings into a grand verdict. Nordnet is still a strong platform business with a rich operating backdrop, a live rival in Avanza, and enough internal activity to keep the filing stream busy. The August 31 trades are part of that picture, not the whole thing.
This is not investment advice.
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