Laurent HONORET

About Laurent HONORET

Laurent Honoret is a French executive with a career rooted in the video game, multimedia, and consumer technology sectors. He is most notably associated with NACON, where he serves as Deputy Chief Executive Officer. His professional path reflects a steady rise through commercial leadership roles into senior operational management, with a profile shaped by sales strategy, business development, and company-wide execution. Honoret earned a Master’s degree in international trade from ISEG Lille in 1993. He began his career outside the entertainment industry, working in urban planning and European lobbying with local authorities and SMEs. In 1996, he moved into the multimedia sector and held sales and marketing positions at Virgin Interactive and later Hachette Filipacchi Group. These early roles gave him hands-on experience in go-to-market strategy, account management, and content-driven markets. He joined Bigben Interactive at the end of 2000 as Key Account Manager, and over time became one of the group’s core operational leaders. In 2005, he was appointed Head of Sales and Marketing France, and in 2008 he became Head of Group Sales and Marketing. He later served as Chief Operating Officer of Bigben Interactive until January 2020. This long tenure gave him deep knowledge of the group’s commercial model, internal organization, and multi-market expansion. A key milestone in his career came with the creation of NACON, the gaming division carved out as a dedicated business within the Bigben group. In January 2020, Honoret was appointed Deputy CEO of NACON, at the same time the group adopted a governance structure designed to give the new entity its own operational leadership. In this role, he supports day-to-day management and contributes to the company’s strategic direction. He also holds a broader business development mandate, focused on identifying growth opportunities, helping shape commercial strategy, and supporting international expansion. Laurent Honoret’s profile stands out for its combination of commercial expertise, operational discipline, and sector knowledge. He has played a significant role in the transformation of the group into a more focused gaming and accessories player, helping NACON strengthen its structure as an independent listed company and expand its footprint in Europe and beyond.