HELENE VIOT-POIRIER

About HELENE VIOT-POIRIER

Hélène Viot-Poirier is a French business leader known for her experience at the intersection of digital, marketing, retail, and brand turnaround. A graduate of HEC Paris, she began her career in 1997 in the Internet sector at Club Internet within the Lagardère group, before moving to Kertel, part of the Kering group. In 2001, she joined Orange, where she held operational leadership roles and helped develop the ADSL market in France as well as mobile multimedia services. In 2010, she was appointed to lead Orange’s digital activities in France as Vice President of Portal and Digital Services. In 2016, Hélène Viot-Poirier joined Vivarte as Chief Digital and Marketing Officer and a member of the executive committee, at a pivotal time for the group as it underwent a major transformation. In 2017, she became Chairman and Chief Executive Officer of Chevignon, one of Vivarte’s brands. There, she led the company and brand turnaround and launched the brand’s first environmentally responsible collection. As part of Vivarte’s strategic restructuring, she also oversaw the sale process of Chevignon. Since 2020, she has worked as an independent Senior Advisor, supporting internal and external growth projects in fashion, digital, and consumer goods. She has also served as a board member of Selinko since 2021, a Board Advisor to ConsoFlash since 2018, and a Board Advisor to CF Group since 2022. At Lectra SA, Hélène Viot-Poirier has been an independent director since April 29, 2022. She sits on the Audit Committee, the Strategic Committee, and the Nominations Committee, and chairs the Sustainability Committee. Her background combines digital expertise, brand repositioning, governance experience, and ESG leadership, making her a relevant board member in a context where innovation and sustainable value creation are essential.