Explore the detailed record of transactions filed by François De La Villardière, Former Chairman of the Board of Directors of Artefact. Director active across 1 companies, notably ARTEFACT. In total, 8 disclosures have been logged. Total volume traded: €9.1m. The latest transaction was disclosed on 29 September 2021 (Cession). Regulator: AMF. The full history is accessible without signup.
8 of 8 declarations
François de La Villardière is a French executive and entrepreneur best known for his role in the development of Artefact and its transformation into a data-driven international services group. He served as Chairman of the Board of Artefact from 2018 to 2021, a period during which the company consolidated the strategic merger between NetBooster and Artefact and deepened its positioning around data consulting and digital performance. In September 2021, he stepped down from his board and chairmanship roles as the sale of Artefact’s controlling block to Ardian Expansion was completed. Before his involvement with Artefact, François de La Villardière co-founded Business Interactif in 1996. The agency specialized in performance marketing, was listed on the stock exchange in 2000, and was later acquired by Publicis in 2007. That entrepreneurial track record gave him long-standing expertise in digital marketing, listed-company governance, and scaling businesses in fast-changing markets. The available sources also show that he was later brought in to lead NetBooster, where he identified the need to strengthen the group’s data capabilities and to reposition the business around a more integrated offering. This strategic vision ultimately contributed to the rapprochement with Artefact’s founders. His career is marked by an ability to guide strategic transitions and to build trust between investors, founders, and management teams. At Artefact, he played the role of a stabilizing chairman and strategic shareholder, helping the group move from a niche digital marketing agency toward a broader data and AI-oriented platform. He is associated with decisions that supported international growth, organizational restructuring, and the creation of a stronger end-to-end model combining consulting, technology, and marketing execution. Overall, François de La Villardière’s profile reflects a combination of entrepreneurial experience, governance competence, and strategic insight in the digital economy.