Alexandre Barrière

About Alexandre Barrière

Alexandre Barrière, born in 1987, is a key figure in the family ownership structure behind the Barrière group. He serves as Chairman of Société de Participation Deauvillaise (SPD), the family holding company that owns 100% of Groupe Lucien Barrière (GLB) and 70.51% of Société Fermière du Casino Municipal de Cannes (SFCMC). In practice, this places him at the center of the governance of two major French businesses active in hospitality, gaming, entertainment, and premium leisure. His public professional profile is closely associated with the family’s long-term stewardship of the Barrière franchise. He is also listed as a director of Société Fermière du Casino Municipal de Cannes, reinforcing his role in the strategic oversight of a listed company subject to demanding standards of corporate governance, financial disclosure, and operating performance. Within the Barrière ecosystem, Alexandre Barrière represents the continuity of a multi-generational family-controlled business. The available market documentation confirms that the Desseigne-Barrière family controls SFCMC through SPD, and that Alexandre Barrière belongs to the core ownership group shaping the company’s direction. His role is therefore not limited to shareholding: it reflects a broader expertise in family governance, strategic oversight, and stewardship of premium assets. That includes balancing the interests of a listed casino and hospitality operator with the preservation of a historic brand, a high-end customer proposition, and a stable control structure. As chairman of the family holding company, he stands for disciplined ownership, continuity, and long-term value creation in a sector where reputation, regulatory compliance, and operational execution are crucial. In short, Alexandre Barrière is a leading representative of the family’s executive transition and a central actor in the governance of one of France’s best-known hospitality and gaming groups.