No insider purchase over the last 90 days. The latest was filed 19 Nov 2024.
This page follows insider dealings at Zeta Global Holdings Corp. as filed with SEC (Form 4), a company from the Media & Communication sector. 15 insiders have disclosed 27 filings since 18 October 2025.
No insider bought on the market over the period, while 1 insider filed 1 sale totalling €214k. One trade stands out by size: a sale of €214k from Silberblatt Jeanine, disclosed on 12 December 2025.
Compared with its exchange (5,813 companies, median 19 filings), a count of 27 filings is above the norm. The full history, which starts in 2021, counts 7 purchases against 26 sales. The 10-K for the year ended 31 December 2025 shows 1.30 bn USD of revenue and -31.5 m USD of net income.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. US insiders must file a Form 4 within two business days of a trade. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
+2 other insiders
Analysts rate Zeta Global Holdings Corp. Buy (bullish), based on 14 analysts. Average price target: US$37.86.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
25 of 193 declarations
Zeta Global Holdings Corp. (NYSE: ZETA) is a U.S.-listed marketing technology and communications software company headquartered in New York City, United States. Founded in 2007 by David A. Steinberg and John Sculley, Zeta positions itself as an AI Marketing Cloud designed to help enterprises acquire, grow, and retain customers more efficiently. The company emphasizes its proprietary consumer signals, identity graph, and AI-driven activation capabilities as the core of its value proposition. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai))
Zeta’s main commercial engine is the Zeta Marketing Platform (ZMP), which unifies identity, intelligence, and omnichannel activation in a single environment. The platform supports use cases across email, SMS, websites, mobile apps, social media, connected TV, and chat, enabling marketers to segment audiences, personalize messaging, orchestrate campaigns, and measure outcomes more precisely. Zeta also highlights its Agile Intelligence suite and, in 2025, introduced Zeta Answers, an AI-powered framework intended to turn marketing insights into actions and outcomes. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai))
From a competitive standpoint, Zeta operates in the highly contested martech and adtech landscape, competing with large marketing cloud, customer data platform, and enterprise engagement vendors. Its differentiation lies in the combination of first-party and proprietary data assets, AI-based decisioning, and a platform architecture built for enterprise-scale, cross-channel execution. Management consistently frames this as a way to simplify sophisticated marketing while improving relevance and performance. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai))
Recent corporate developments have been significant. In late 2025, Zeta completed the acquisition of Marigold’s enterprise software business, adding assets such as Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow, and later updated its 2025 and 2026 guidance to reflect the transaction. In early 2026, the company also raised its long-term revenue target to at least $2.3 billion, explicitly incorporating the Marigold deal. More recently, in May 2026, Zeta announced a collaboration with Snowflake to advance an open semantic interchange standard for AI-powered marketing data. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1851003/000119312525293671/zeta-ex99_1.htm?utm_source=openai))
For investors, Zeta Global represents a growth-oriented public software name at the intersection of data, AI, and customer engagement, but its execution will depend on successful integration of acquisitions, continued product innovation, and sustained enterprise demand in a competitive U.S. and global market. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendations| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2025 | 1.30 bn USD | -31.5 m USD | -0.14 USD | 10-K |
| Dec 2024 | 1.01 bn USD | -69.8 m USD | -0.38 USD | 10-K |
| Dec 2023 | 728.7 m USD | -187.5 m USD | -1.20 USD | 10-K |
| Dec 2022 | 591.0 m USD | -279.2 m USD | -2.01 USD | 10-K |
| Dec 2021 | 458.3 m USD | -249.6 m USD | -2.95 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.