YOC AG: insider trades · Germany · BaFin

About YOC AG

YOC AG is a German adtech company listed on Xetra/Frankfurt (DAX/MDAX/SDAX), headquartered in Berlin, Germany. The group develops software and advertising solutions for the digital media market, with a clear focus on high-impact advertising and premium monetization across web, mobile, video, and Connected TV environments. Its core asset is VIS.X®, a proprietary programmatic trading platform that enables real-time buying and selling of digital inventory while aiming to improve campaign performance, user experience, and publisher monetization. YOC’s origins go back to 2001, when the company launched its pioneering mobile campaign “Cash or Crash?!”. Since then, it has evolved from an early mobile marketing innovator into a technology-driven advertising platform company. YOC has been listed on the Prime Standard of Deutsche Börse since 2009. Its headquarters are in Berlin, and it maintains a broader European footprint with offices in Düsseldorf, Hamburg, Helsinki, Stockholm, Vienna, Warsaw, and Zurich. This network underscores its focus on key European advertising markets rather than a global hyperscale model. Operationally, YOC combines several business lines: display advertising, video advertising, and, more recently, Connected TV. Its product suite includes proprietary high-impact formats such as Mystery Ad®, Understitial Ad®, Mystery Scroller®, Branded Takeover, Skin, Sitebar, Zoom Ad, Inline Video Ad, and Spotlight. The company positions these solutions as premium, attention-grabbing ad products that help advertisers increase brand awareness while giving publishers better inventory yield. VIS.X® AI, introduced in 2023, adds an algorithmic layer designed to optimize delivery and campaign outcomes based on performance data. From a competitive standpoint, YOC is differentiated by its long-standing mobile heritage, its proprietary technology stack, and its emphasis on premium inventory and brand-safe environments. It occupies a niche between large global platforms and smaller specialist media sellers, which can be attractive where transparency, format innovation, and quality of supply matter. The company’s VIS.X® platform and proprietary ad formats are central to that differentiation. Recent developments are noteworthy. In March 2026, YOC expanded its portfolio into Connected TV, integrating the channel into its AI-driven YOC Universal Video Solution. Management presented this as a strategic step toward a more integrated multiscreen offering. In addition, the 2025 financial year showed revenue growth to EUR 37.1 million, while profitability was pressured by tougher market conditions, lower gross margin, and a weaker EBITDA versus the prior year. For investors, YOC therefore remains a specialized European adtech small/mid cap with attractive technology-led positioning, but also meaningful exposure to advertising spend cycles and competitive pressure in digital media.