Xponential Fitness, Inc.: insider trades · United States · SEC (Form 4)

About Xponential Fitness, Inc.

Xponential Fitness, Inc. (NYSE: XPOF) is a U.S.-based health and wellness company focused on franchised boutique fitness concepts. Founded in 2017 and headquartered in Irvine, California, United States, the company was built through a series of acquisitions and the roll-up of complementary brands spanning multiple fitness and wellness verticals. For investors, the core thesis is exposure to the boutique studio model: a category that is typically less capital intensive than traditional gyms, but highly dependent on franchisee execution, brand strength, local demand, and membership retention. Xponential’s platform includes brands across Pilates, barre, assisted stretching, indoor cycling, yoga, functional training, boxing, and medically guided wellness. Its best-known concepts include Club Pilates, StretchLab, Pure Barre, YogaSix, CycleBar, Rumble, BFT, and Lindora. Over time, the company has pursued a multi-brand strategy, acquiring targeted concepts and scaling them through a franchise network in the United States and selected international markets via master franchise and partner arrangements. The strategy is built around branded consumer experiences, recurring membership economics at the studio level, and centralized support in marketing, training, and operational systems. In competitive terms, Xponential positions itself as a leader in several niche fitness categories, with its disclosures highlighting market-leading or category-leading positions for Club Pilates, StretchLab, Pure Barre, and YogaSix in the United States. This diversified brand architecture allows the group to tap different consumer preferences within premium fitness while reducing reliance on any single format. Geographically, Xponential remains primarily U.S.-anchored, but it also has an international footprint, which creates additional growth opportunities alongside higher operational complexity. Recent highlights include the company’s February 2026 full-year 2025 earnings release, a reaffirmation of its full-year 2026 guidance in March 2026, and ongoing investor-relations activity, indicating a management team focused on capital markets communication and execution. The business remains sensitive to consumer spending trends, franchisee economics, and the pace of studio openings. In market context, Xponential Fitness is listed on the NYSE in the United States.