Vivid Seats Inc.: management transactions · United States · SEC (Form 4)

About Vivid Seats Inc.

Vivid Seats Inc. (NASDAQ: SEAT) is a U.S.-listed company traded on the NASDAQ market in the United States, operating as an online ticket marketplace for live entertainment. Headquartered in Chicago, Illinois, United States, the company was founded in 2001 and has built a large-scale digital platform that connects millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year. Its core role is to facilitate discovery, purchase, and resale of tickets for concerts, sports, theater, and other live events through a proprietary technology stack. ([investors.vividseats.com](https://investors.vividseats.com/investor-relations?utm_source=openai)) From an investor perspective, Vivid Seats is positioned as a marketplace business rather than a traditional ticket inventory holder, which makes its economics more asset-light and more dependent on transaction volume, take rates, and platform engagement. The company highlights its Vivid Seats Rewards program as a key customer-retention tool, designed to increase repeat purchasing and deepen user loyalty. That combination of marketplace liquidity and loyalty incentives is central to the investment case, especially in a live-events ecosystem where consumer demand can be volatile but structurally supported by concerts and sports attendance. ([investors.vividseats.com](https://investors.vividseats.com/investor-relations?utm_source=openai)) Competitively, Vivid Seats operates in a crowded U.S. and North American ticketing environment, facing pressure from other ticket marketplaces, resale platforms, and direct-to-consumer ticketing channels. Its differentiators are the breadth of available events, the scale of its seller network, its technology platform, and the user experience it offers to both buyers and sellers. The company’s filings indicate a North American footprint, with business activity concentrated primarily in the United States and Canada. ([investors.vividseats.com](https://investors.vividseats.com/investor-relations?utm_source=openai)) Recent corporate developments matter for assessing the story. In March 2026, the company reported fourth-quarter and full-year 2025 results, and in May 2026 it reported first-quarter 2026 results. In October 2025, Vivid Seats disclosed a corporate simplification transaction, a notable structural change that may improve reporting clarity and reduce organizational complexity. Its 2025 SEC reporting also referenced substantial goodwill impairment charges, which investors may view as a cautionary item when assessing balance-sheet quality and historical acquisition outcomes. Recent SEC Form 4 filings further indicate ongoing insider-transaction activity, an element that equity investors often monitor for signals on management alignment and sentiment. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001856031/000119312526103009/seat-ex99_1.htm?utm_source=openai))