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Verkkokauppa.com Oyj Stock: price and insider trades · Finland

ISIN FI4000049812FI·Mcap €171.5MRetail & Commerce

No insider purchase over the last 90 days. The latest, by Anne-Mari Paapio, was filed 11 May 2026.

Verkkokauppa.com Oyj: what insiders have been doing

Verkkokauppa.com Oyj, classified in the Retail & Commerce sector, is a listed company based in Jätkäsaari, Finland, founded in 1992. Its insiders report their share dealings to Nasdaq Helsinki. In the past year (23 October 2025 to 23 October 2026), 20 filings came from 13 insiders.

Both sides are active: 12 purchases worth €82k and 8 sales worth €686k, from 12 insiders and 1 insider respectively. The totals do not cover 9 filings with an undisclosed amount. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. Biggest ticket of the year: €133k, sold by Samuli Seppälä and made public on 13 November 2025 (0.082% of market cap). On the buying side, the filings list 6 board members, 4 senior executives and 1 finance chief among the declarants.

For context, the typical company on the same exchange (median of 125 companies) published 15 filings over the same period, against 20 filings here. Looking back to 2016, when coverage begins, insiders filed 75 purchases and 24 sales.

In all, 1 purchase was made within 30 days of a purchase by another insider of the company. Purchases made close together by different insiders form what is called a cluster. The last insider purchase was made public on 11 May 2026, 182 days ago. The median gap between a trade and its publication by Nasdaq Helsinki is 1 day. For comparison, MAR article 19 gives managers three business days to notify a trade.

Source: insider filings from Nasdaq Helsinki. Past trades are no guide to future returns.

Insider Decl.
271
Thresholds
n/a
Buy Volume
€245,178
75 ops. · all time
Sell Volume
€7M
24 ops. · all time

Who traded when

BuySale
Samuli Seppälä16 sales
Arja Talma2 buys
Enel Sintonen2 buys
Henrik Pankakoski2 buys
Irmeli Rytkönen2 buys
Jesper Blomster2 buys

+10 other insiders

Since the insiders bought

  • Filed 11 May 2026 · 182 days ago · €792
    +70.1%
    Entry €2.31 · Close 16 Oct 2026 €3.93
  • Filed 12 Mar 2026 · 242 days ago · €36k
    +12.0%
    Entry €3.51 · Close 16 Oct 2026 €3.93
  • Filed 02 Mar 2026 · 252 days ago · €46k
    -21.9%
    Entry €3.65 · Close at T+90 €2.85

Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.

Analyst consensus: bullish or bearish?

Analysts rate Verkkokauppa.com Oyj Strong Buy (bullish), based on 3 analysts. Average price target: €4.07.

Fundamental score
Ranked 7,286 of 26,913 companies
63.0
score / 100
Value
73
Quality
53
FCF yld11%
Earn yld7.2%
EV/EBITDA8.9x
ROE36%
Gross mgn17%
Net mgn2.4%
Debt/EBITDA1.7x
Pillars2/3

Transparent value + quality ranking, distinct from the insider signal.

Financial data

as of FY 2025

FY ended December 2025 · cache

€3.91
Analyst consensus
3 analysts
Strong buy
€4.00Target €4.07(+4%)€4.20
Income statement
Revenue€526.5M
Gross profit€89.9M17% margin
EBITDA€24.0M5% margin
Net income€12.4M2.3% margin
Valuation
PER (trailing)14.0x
PER (forward)13.6x
P/Book4.5x
Beta0.60
Balance sheet & cash
Market cap€171.5M
Total debt€41.2M
Free Cash Flow€18.8M
Debt / Equity103%
Profitability & ownership
ROE36.0%
ROA6.5%
% insiders33.2%
% institutions41.4%
Last declaration on 11 May 2026
Declarations271 total
  • ▲
    Other senior managerExecutives
    €79219HEL-FI
    351 shares@ €2.2550.0005% mcap100.0% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1441331
    Canonical exit: 6 Aug 2026 (T+90)
  • ▲
    Member of the Board/Deputy memberExecutives
    0HEL-FI
    10,110 shares0ShareISIN FI4000049812HEL:1437021
    Canonical exit: 23 Jul 2026 (T+90)
  • ▲
    Member of the Board/Deputy memberExecutives
    0HEL-FI
    13,787 shares0ShareISIN FI4000049812HEL:1437025
    Canonical exit: 23 Jul 2026 (T+90)
  • ▲
    Member of the Board/Deputy memberExecutives
    0HEL-FI
    6,893 shares0ShareISIN FI4000049812HEL:1437023
    Canonical exit: 23 Jul 2026 (T+90)
  • ▲
    Member of the Board/Deputy memberExecutives
    0HEL-FI
    6,893 shares0ShareISIN FI4000049812HEL:1437022
    Canonical exit: 23 Jul 2026 (T+90)
  • ▲
    Member of the Board/Deputy memberExecutives
    0HEL-FI
    6,893 shares0ShareISIN FI4000049812HEL:1437026
    Canonical exit: 23 Jul 2026 (T+90)
  • ▲
    Member of the Board/Deputy memberExecutives
    0HEL-FI
    6,893 shares0ShareISIN FI4000049812HEL:1437024
    Canonical exit: 23 Jul 2026 (T+90)
  • ▲
    Chief Executive OfficerExecutives
    0HEL-FI
    13,703 shares0ShareISIN FI4000049812HEL:1426888
    Canonical exit: 15 Jun 2026 (T+90)
  • ▲
    Other senior managerExecutives
    0HEL-FI
    4,282 shares0ShareISIN FI4000049812HEL:1426886
    Canonical exit: 15 Jun 2026 (T+90)
  • ▲
    Other senior managerExecutives
    0HEL-FI
    6,423 shares0ShareISIN FI4000049812HEL:1426882
    Canonical exit: 15 Jun 2026 (T+90)
  • ▲
    Other senior managerExecutives
    €36k31HEL-FI
    10,000 shares@ €3.550.022% mcap100.0% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1425997
    Canonical exit: 8 Jun 2026 (T+90)
  • ▲
    Chief Financial OfficerExecutives
    €46k22HEL-FI
    12,500 shares@ €3.640.028% mcap34.4% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1423579
    Canonical exit: 28 May 2026 (T+90)
  • ▼
    Member of the Board/Deputy memberExecutives
    €59k7HEL-FI
    14,639 shares@ €4.00790.036% mcap2.4% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1401032
  • ▼
    Member of the Board/Deputy memberExecutives
    €133k8HEL-FI
    33,215 shares@ €4.00320.082% mcap5.5% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1400505
  • ▼
    Member of the Board/Deputy memberExecutives
    €5,0167HEL-FI
    1,254 shares@ €4.000.0031% mcap0.2% of flowShareBEUPISIN FI4000049812HEL:1399505
  • ▼
    Member of the Board/Deputy memberExecutives
    €88k7HEL-FI
    22,097 shares@ €4.00080.054% mcap3.7% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1398897
  • ▼
    Member of the Board/Deputy memberExecutives
    €78k7HEL-FI
    19,419 shares@ €4.00320.048% mcap3.2% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1398012
  • ▼
    Member of the Board/Deputy memberExecutives
    €129k8HEL-FI
    32,144 shares@ €4.01830.080% mcap5.4% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1397431
  • ▼
    Member of the Board/Deputy memberExecutives
    €124k8HEL-FI
    31,031 shares@ €4.00240.077% mcap5.2% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1397160
  • ▼
    Member of the Board/Deputy memberExecutives
    €69k7HEL-FI
    17,362 shares@ €4.000.043% mcap2.9% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1396909
  • ▲
    Other senior managerExecutives
    €64131HEL-FI
    175 shares@ €3.660.0004% mcap98.0% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1386173
    Canonical exit: 24 Nov 2025 (T+90)
  • ▲
    Other senior managerExecutives
    €43k34HEL-FI
    12,500 shares@ €3.42970.026% mcap100.0% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1382085
    Canonical exit: 3 Nov 2025 (T+90)
  • ▼
    Member of the Board/Deputy memberExecutives
    €202k20HEL-FI
    49,918 shares@ €4.04930.12% mcap8.4% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1381597
  • ▼
    Member of the Board/Deputy memberExecutives
    €19k19HEL-FI
    4,701 shares@ €4.000.012% mcap0.8% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1381287
  • ▲
    Chief Financial OfficerExecutives
    €87k38HEL-FI
    25,000 shares@ €3.46790.053% mcap65.6% of flowShareNASDAQ HELSINKI LTD (XHEL)ISIN FI4000049812HEL:1380478
    Canonical exit: 20 Oct 2025 (T+90)

25 of 271 declarations

About Verkkokauppa.com Oyj

Verkkokauppa.com Oyj is a Finnish online retailer specializing in the sale of electronics and consumer goods. The company is listed on the Helsinki Stock Exchange.