V F CORP: insider trades · United States · SEC (Form 4)

About V F CORP

VF Corporation (NYSE: VFC), headquartered in Denver, Colorado, United States, is a global branded apparel, footwear and accessories company with a portfolio focused on outdoor, active and workwear. Founded in 1899, the company has historically been built through brand ownership, selective acquisitions and ongoing portfolio management, rather than through a single-product or single-channel model. For investors, VF sits at the intersection of lifestyle fashion, performance gear and professional workwear, with sales traditionally spread across wholesale, direct-to-consumer and digital channels.([vfc.com](https://www.vfc.com/news/press-release/1809/vf-corporation-announces-new-leadership-appointments-at-its?utm_source=openai)) VF’s core brand platform includes The North Face, Vans, Timberland and Dickies, alongside Altra, Smartwool, icebreaker, JanSport, Eastpak, Kipling and Napapijri. The North Face, founded in 1966, is VF’s flagship outdoor performance brand, spanning apparel, footwear and equipment. Vans is a key global lifestyle and skate-inspired brand. Timberland, founded in 1952, is best known for outdoor lifestyle footwear, apparel and accessories. Dickies, founded in 1922, gave VF exposure to workwear and occupational apparel, while the smaller brands extend the group into running, merino wool, travel and casual lifestyle niches.([vfc.com](https://vfc.com/brands/the-north-face?utm_source=openai)) From a competitive standpoint, VF benefits from strong brand recognition and broad international reach, with products sold in many countries through wholesale accounts, brand-owned stores, e-commerce sites and strategic digital partners. Its competitive edge depends on brand relevance, product innovation, channel execution and the ability to balance premium pricing with consumer demand. The company operates in highly competitive global markets, where larger sportswear, lifestyle and workwear peers continually pressure share, margins and shelf space.([sec.gov](https://www.sec.gov/Archives/edgar/data/103379/000010337925000023/vfc-20250329.htm?utm_source=openai)) Recent developments point to an active transformation phase. In its fiscal 2026 updates, VF said it was making progress on its turnaround, with The North Face and Timberland showing stronger momentum, while Vans remained in a corrective phase. Management also announced and then completed the sale of Dickies to Bluestar Alliance in November 2025, a material portfolio simplification step that supports investment capacity and shareholder returns. Recent results also showed the board continuing a quarterly dividend of $0.09 per share.([vfc.com](https://www.vfc.com/investors/news-events-presentations/press-releases/detail/1863/vf-corporation-progressed-on-transformation-in-its-third?utm_source=openai)) Overall, VF Corporation remains a well-known NYSE-listed United States company with a globally diversified brand base, but the investment case is currently centered on execution of the turnaround, brand momentum and capital allocation discipline rather than aggressive expansion.([vfc.com](https://www.vfc.com/investors/news-events-presentations/press-releases/detail/1863/vf-corporation-progressed-on-transformation-in-its-third?utm_source=openai))