URBAN ONE, INC.: directors' dealings · United States · SEC (Form 4)

About URBAN ONE, INC.

Urban One, Inc. is a U.S.-listed media company trading on NASDAQ under the ticker UONEK. Headquartered in Silver Spring, Maryland, United States, the company is a long-established operator focused on Black and urban audiences, with roots going back to its earlier identity as Radio One and a formal name change to Urban One in 2017. Its business model combines radio, cable television, digital media and syndicated content, with advertising as the primary monetization engine. ([urban1.com](https://urban1.com/radio-one-inc-officially-launches-name-change-to-urban-one-on-the-18th-anniversary-of-its-ipo/)) Radio remains the company’s core franchise and historical foundation. In its 2025 disclosures, Urban One said it owned and/or operated 72 revenue-producing broadcast stations, including FM/AM, HD and low-power TV assets, across 13 urban U.S. markets as of March 27, 2025. Those stations are branded under Radio One and are the centerpiece of its local and national advertising sales strategy. This makes Urban One one of the most focused radio operators serving African-American and urban listeners in the United States. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1041657/000104165725000031/uone-20250515xexx991.htm)) Urban One has also built a diversified media portfolio around three complementary operating pillars. TV One operates two cable networks, TV One and CLEO TV, serving adult Black viewers with original programming, classic series and films. Reach Media, in which Urban One holds a controlling interest, operates nationally syndicated radio programs such as The Rickey Smiley Morning Show, The DL Hughley Show and Get Up! Mornings with Erica Campbell. Interactive One, through iONE Digital and brands such as Cassius, Bossip, HipHopWired and MadameNoire, provides digital news, culture, social content and entertainment properties. Together, these assets give the company a multi-platform advertising proposition that reaches the same target demographic across broadcast, cable and digital channels. ([urban1.com](https://urban1.com/wp-content/uploads/2025/05/2024-Annual-Report-on-Form-10K.pdf)) From a competitive standpoint, Urban One differentiates itself by being highly specialized rather than broad-based. Management describes the company as the largest diversified media company primarily targeting Black Americans and urban consumers in the U.S., and the business benefits from deep cultural relevance, established brands and a concentrated audience profile. In May 2025, the company said TV One reached more than 35 million households, underscoring the scale of its cable distribution. Its annual live and public affairs events also support audience engagement and advertiser relationships. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1041657/000104165725000031/uone-20250515xexx991.htm)) Recent developments suggest a more challenging operating backdrop. Urban One’s 2025 annual report disclosed revenue and margin pressure, along with impairment charges across radio, digital, cable and Reach Media reporting units. The company also consolidated its radio operating structure into a single reporting unit as of July 1, 2025. For investors, this points to a niche media franchise with meaningful brand equity and distribution assets, but one that remains exposed to advertising cyclicality, secular shifts in audience consumption and asset valuation pressure. ([urban1.com](https://urban1.com/wp-content/uploads/2026/04/Urban-One-2025-Form-10K.pdf))