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TI
TrueCar, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 28 Feb 2023.
TrueCar, Inc.: what insiders have been doing
This page follows insider dealings at TrueCar, Inc. as filed with SEC (Form 4), a company from the Business Services sector. Over the twelve months to 18 October 2026, 14 filings were filed, from 8 insiders.
No open-market purchase or sale appears among the filings, only grants, plan transactions and other operations. Grants and option exercises follow pay plans set in advance, so they reveal less about an insider's own view than a purchase made with personal money.
With 14 filings in twelve months, the company is quieter than the median of 22 filings across the 5,458 companies we follow on the same exchange. Our records for TrueCar, Inc. go back to 2016, with 3 purchases and 16 sales on the open market in total.
Over the last twelve months, not one insider purchase of TrueCar, Inc. stock was filed. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. For comparison, the SEC allows two business days to file a Form 4.
Elsewhere in the same sector, our signals recently picked up insider purchases at Coursera, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
246
Thresholds
n/a
Buy Volume
€331,606
3 ops. · all time
Sell Volume
€770,465
16 ops. · all time
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2024FY ended December 2024 · cache
Income statement
RevenueUS$151.2M
Net income-US$26.7M-17.7% margin
Last declaration on 23 January 2026
Declarations246 total
355,226 shares@ US$2.55100.0% of flowCommon StockSEC:0001822841-26-000002:0
340,562 shares@ US$2.5595.9% of flowCommon StockSEC:0001327318-26-000014:0
333,833 shares@ US$2.55100.0% of flowCommon StockSEC:0001327318-26-000006:0
1,748,286 shares@ US$2.5590.3% of flowCommon StockSEC:0001327318-26-000018:0
466,428 shares@ US$2.5564.5% of flowCommon StockSEC:0001327318-26-000016:0
198,892 shares@ US$2.55100.0% of flowCommon StockSEC:0001327318-26-000010:0
335,137 shares@ US$2.5594.4% of flowCommon StockSEC:0001327318-26-000012:0
429,030 shares@ US$2.55100.0% of flowCommon StockSEC:0001327318-26-000008:0
3,639 shares@ US$2.110.9% of flowCommon StockSEC:0001327318-26-000002:0
3,292 shares@ US$2.110.8% of flowCommon StockSEC:0001327318-26-000004:0
10,557 shares@ US$2.142.5% of flowCommon StockSEC:0001327318-25-000074:0
4,326 shares@ US$2.141.0% of flowCommon StockSEC:0001327318-25-000072:0
9,661 shares@ US$2.141.1% of flowCommon StockSEC:0001327318-25-000069:0
29,493 shares@ US$2.141.3% of flowCommon StockSEC:0001327318-25-000067:0
3,289 shares@ US$1.480.5% of flowCommon StockSEC:0001327318-25-000058:0
2,752 shares@ US$1.480.5% of flowCommon StockSEC:0001327318-25-000056:0
10,558 shares@ US$2.4321.6% of flowCommon StockSEC:0001327318-25-000048:0
29,493 shares@ US$2.431.4% of flowCommon StockSEC:0001327318-25-000054:0
9,661 shares@ US$2.431.3% of flowCommon StockSEC:0001327318-25-000052:0
4,326 shares@ US$2.431.2% of flowCommon StockSEC:0001327318-25-000050:0
3,290 shares@ US$1.955.5% of flowCommon StockSEC:0002034043-25-000014:0
2,752 shares@ US$1.956.7% of flowCommon StockSEC:0001997734-25-000014:0
10,558 shares@ US$1.491.8% of flowCommon StockSEC:0002034043-25-000012:0
25 of 246 declarations
About TrueCar, Inc.
TrueCar, Inc. is a U.S.-based digital automotive platform that was historically listed on the NASDAQ market in the United States (United States) under the ticker TRUE before its 2026 take-private transaction removed the stock from public trading. Founded in 2005 by Scott Painter and originally incorporated in Delaware as Zag.com Inc., the company built its model around connecting car buyers, franchised dealers, and affinity partners. Its headquarters are in Santa Monica, California. TrueCar’s core mission has been to reduce the time, friction, and uncertainty involved in buying a new or used vehicle while helping dealers reach higher-intent shoppers.
Operationally, TrueCar is not a manufacturer or a traditional retailer; it operates as a single digital automotive marketplace. The platform is centered on a nationwide network of Certified Dealers and on auto-buying programs powered by member organizations, insurers, lenders, and other affinity partners. Over time, the company has positioned itself around price transparency, market visibility, and dealer lead generation. In its most recent public communications, TrueCar said it works with more than 11,500 dealers nationwide and supports over 250 brands and partners, underscoring the scale of its distribution ecosystem and its role within U.S. auto retail.
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From a competitive standpoint, TrueCar sits in a crowded field that includes automotive marketplaces, pricing and shopping comparison sites, dealer lead-generation tools, and digital retail platforms. Its historical differentiation has come from a consumer proposition built on transparency and savings, combined with long-standing dealer relationships and partner integrations. That said, the business has faced sustained operating pressure, which pushed management toward a sharper focus on efficiency, profitability, and execution.
Recent developments are especially important. In January 2026, TrueCar completed a take-private acquisition led by Fair Holdings, Inc., a vehicle associated with founder Scott Painter. In February 2026, the company announced a strategic realignment to restore profitability, including a 30% workforce reduction and a deliberate move away from several non-core initiatives: TrueCar+, TrueCar Marketing Solutions, and TrueCar Wholesale Solutions. Management said those efforts produced useful technology and learning, but they were not aligned with the company’s next phase. The strategic emphasis now is on simplifying the business, strengthening dealer partnerships, and improving the end-to-end transaction experience for consumers.
For investors, TrueCar remains a recognizable U.S. automotive technology brand, but the investment profile has changed materially. The business is now private, more operationally focused, and centered on rebuilding sustainable economics rather than pursuing public-market expansion.
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